social media marketing - 2013 workshop extracts
DESCRIPTION
Extracts from my recent (2013) online and social media marketing workshop, this time customised for a real estate agency client. I had 26 attendees and great interaction in our half-day session, doing it all again soon for another agency branch, online course to come shortly...for this and other business sectors. Social media is a good fit for the real estate sector, which is active on both a local and a branding levelTRANSCRIPT
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Are You Being Talked about Enough?
Online & Social Media Marketing Workshop 12 July, 2013
- Real Estate Agency XXXX
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Online & Social Media Marketing
Why? It’s where your customers are:
Social media now accounts for 1 in each 6 mins online
Facebook & YouTube both have over 1 billion users
52% of marketers found a customer via Facebook in 2013
23% of users check Facebook 5 times or more daily Fastest-growing demographics:30+, 50+
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Your Individual Consultant Site
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Inbound Content Marketing
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Your Individual Consultant Site
Inbound Content Marketing
‘To see the highest ROI on your marketing effort, quality content is key. No form of paid advertising could touch the stellar lead-to-customer conversion rates of SEO, social media and email marketing.’ Hubspot 2013 Report
7 out of 10 consumers prefer information via onsite articles/blogsLeads from inbound marketing cost an av. 61% less57% of companies say they generated sales through their blogsthe “big 3” inbound channels—blogs, social media and SEO—all cost less on average than any outbound channel
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Your Individual Consultant Site
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Online & Social Media Marketing
Analytics - Online is nearly 100% measurable:
Google Analytics – free, comprehensive, invaluable
Your own site – visitors statistics, ‘heatmap’,
Google Alerts
Social Media monitoring
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Moving on to Social Media
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Social Media Marketing
How to get started on social media:
Establish profiles on social media Post property info, updates, links, news alerts, local
promotions, involvement in events…and more Build your networks Build new marketing databases Monitor positive/negative feedback Blog/comment in your expert area Work through your ‘How To’ hand-out doc!
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Social Media Marketing
What can XXXX use Facebook for?
Users join Fan Pages to interact, share, support Build new marketing databases – renters, buyers,
sellers, inquiries... Promoting property news, alerts, your top
properties, sharing videos, photos, etc Targeted advertising Listening and responding to customers Promote & manage events
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Social Media Marketing
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Social Media Marketing
How can you use Twitter?
Connect with new audiences Promote properties, events, specials, biz. news Location & Keyword marketing – Lists, Places:
- grow new databases SEO benefit - tweets tracked by search engines Word of Mouth: let the public do your marketing Paid Advertising
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Social Media Marketing
Tools & tricks to grow Page followers: