social media marketing 2016 - 1met business boot camp 4.0
TRANSCRIPT
5 Steps to Business Profit @ Social Media
Whatyoucanexpectfromthisseminar?
BlindingFlashesoftheObvious…
BFO’s…
Social mediamarke'ngtrendsfor2016
Social media marke9ng trendsfor 2016 are all about mobile,loca9onandcontent.
socialeverything
Socialtechnologieswillbeattheheartofeverydaylifeandbusinessenvironment.
Whatcomeintoyourmind,whenyouhearabout….
Social Media??
Social Media is a conversation
supported by online tools
1) Social media is not free.
2) Social media will not bring you instant results.
3) Social media cannot make up for a bad product or service.
WarningsaboutSocialMedia
Socialmediabudgets will grow
Thespendingshouldatleastdouble(ifnottriple)bytheendof2017.
Grows Bigger
Video comsuption will increase
Whether it’s an educational video or an adv, consumers will look to video content to learn about businesses.
micro-video popularity PostswithvideosaCract3xmoreinboundinterac'onthanplaintext
CreateALandingPage…
ARTICLE,PHOTO&VIDEOLandingPagewithcontentsfilledwith
Best is to have a updated website
Online Company Profile
E-Commerce Facility
Mobile firstinwebandaddsocial
Makingyoursitemobile-friendlywillgiveyouanedgeoveryourmoreold-fashionedcompe'tors.
aBLOGShould you have the'me and passion towriteinteres'ngar'cle?
Ifnot,what’sNext?
Social Media Marketing
Solet’sbeginwithABC…
Education & Communication
Defini9onof
Note:Special,USP,PC
Marke9ngisaboutcrea9ng
Purple Cow
3StepstoBusinessProfit@SocialMedia
1. Establish Goals
• Alexa • Twitter Search • Brand Watch • Google Alerts • Google Adwords • Google Trends • Keywords SPY
2. Listen
Learn about your audiences
Who/Wherearethey?Whatistheirpersonalitylike?
How/Wheredotheyconsume?How/Wheredotheyengage?
WorkbookQ5
3. Built
Chooseyourchannels
wisely(they are many)
Profile, Group &
Page.
FacebookPage’sObjecDve-EngagedTargetAudiences
3.1DefineYourTargetMarket
WHO ? WHERE ? WHAT ? HOW ?
FacebookPageInsights
3.2GettheToneRight
Whilecommunica9ngwithfansyoushould:• speaklikethem• thinklikethem• actlikethem
Whatdotheywantfromyou?
WhatkindsofcontentsshouldweincludeinourFacebookPage?
#1.EducaDonInformaDon–beneficialtoyourtargetaudiences
#2.Humor&Fun–foragoodlaugh/cheersyourfans
#3.CompanyEvent:• Lunch/Dinner• Birthdayparty
• RoadShow• ExhibiDon
q PreEvent(planning)
q Event(execuDng)q PostEvent(reviewing)
#4.Sales&PromoDon
#5.CompanyImage/IdenDty/BrandAmbassador
#1.ATTENTION• Postinteres'ngcontentstoaCract
yourtargetaudiences.
#2.INTEREST• LIKE&followyourFacebookPage.
#3.DESIRE• Thisiswhereyourtargetaudiences,
willLike/Comment/Shareyourcontentswiththeirnetwork
#4.ACTION• Buy/Engageyourproductorservice
Instagram On iOS or Androids
Video
Instagram: How-To• Filters!• Hashtags!• Icons: Add New
Keyboard > Emoji!
Instagram: Tips• Improve your
picture quality!• Don’t upload all
your good pictures at once!
• Likes & comments!• Participate in
competitions!!
Photobucket being #1 photo hosting website
• Photo management and sharing application: store, sort, search and share photos online!
• @flickr!• Free and Pro accounts!• Platforms!
– Web: www.flickr.com!– Desktop!– Mobile: iOS, Windows
Phone 7, Android!
• Organize and share things you find on the web through “pinboards”!
• @pinterest!• Free, invite-only!• Platforms!
– Web: www.pinterest.com!– Mobile: iOS & Android !
2.A\rac9veVideo&Story
Variety of Topics
ProductDemo/Training
Howtodosomething?
Conference/Event
Customer’sTes'monial
Social media integrationwithothermarke'ng
Crea'ngsocialmediaconnec'onwithothermarke'ngwillgetyoubeCerresultsforthesamebudget.
Socialreputationmanagement
Toengageconsumersbrandsstarttousesocialcauses,economic,andenvironmentalissuesasthebackboneoftheircampaignstrategies.
Ambassadors & Influences
Influencer marketing and word-of-mouth marketing is going to be one of the most
powerful ways to get in front of customers in a new way.
Words of Mouth
STOP!�
• Establish Goals • Indentify the needs • Select a platform • Engage Audiences • Build Relationship • Don’t SPAM • Repeat the above
SmallFishBusinessSeries
Oct2014 Apr2016