ENTREPRENEURSHIP

Entrepreneurship is the process of starting a

business or other organization. The entrepreneur

develops a business model, acquires the human

and other required resources, and is fully

responsible for its success or failure.

Entrepreneurship operates within an

entrepreneurship ecosystem.

A person who does entrepreneurship is known as

entrepreneur

SOCIAL MEDIA

According to Wikipedia, social media is internet-

based tools for sharing and discussing information

among human beings.

The meaning of the term ‘social media’ can be

derived from two words which constitute it. Media

generally refers to advertising and the

communication of ideas or information through

publications/channels. Social implies the interaction

of individuals within a group or community.

SOCIAL MEDIA SITES

SOCIAL MEDIA MARKETING

Social media marketing consists of the attempt to

use social media to persuade consumers that one's

company, products and/or services are worthwhile.

Lazer and Kelly’s (1973) define social marketing as

"concerned with the application of marketing

knowledge, concepts, and techniques to enhance

social as well as economic ends.

Social media marketing is marketing using online

communities, social networks, blog marketing and

more.

SOCIAL V/S TRADITIONAL

SOCIAL MEDIA MARKETING IN INDIA

PROCESS OF SMM

CONCEPT

DEFINITION

DESIGNDEPLOY

MENT

OPTIMIZATION

BENEFITS OF SMM TO BUSINESS

Increased brand recognition

Improved brand loyalty

More opportunities to convert

Higher conversion rate

Higher brand authority

Increased inbound traffic

Decreased marketing cost

Better search engine rankings

Richer customer experience

Improved customer insights

LEVERAGING OF ENTREPRENEURSHIP THROUGH SOCIAL

MEDIA

Instagram pop-up sales

Facebook ‘members only’ coupons

Kickstarter campaigns

Blog tours

Twitter contests

PROS & CONS OF SMM FOR BUSINESS

SMM is low cost

SMM caters to a big

audience

SMM is fast

SMM generates

interaction

SMM nurtures brand

loyalty

SMM is good for

customer service

SMM is time

consuming

SMM generates

negative users

SMM makes u lose

control

SMM ROI is hard to

define

REASON FOR FAILURE OF SMM

Publishing low quality content

Non response

Little or no social media or blogging activity

No strategy

Not seriously involved

Not versatile

No social links or social share buttons on website or

blogs

24*7/365 =myself

SMM STRATEGIES TO BUSINESS

Identify business goals

Set marketing objectives

Identify ideal customers

Research competition

Choose channels & tactics

Create a content strategy

Allocate budget & resources

Assign roles

SWOT ANALYSIS OF SMM TO BUSINESS

1.Creating article /blog post content

2.Administering branded networks

3.Creating video/audio content

4.Using social sharing button

5.Creating research or whitepaper content

1.Creating video/audio content

2.Creating article/blog post content

3.Creating research or whitepaper content.

4.Using social sharing buttons

5.Administering branded social networks.

1.Increase content reach

2.Improve customer engagement

3.Increase sales revenue

4.Increase website traffic

5.Increase lead quality

1.Staff limitation

2.Budget limitation

3.Inability to measure ROI

4.Lack of organizational commitment

5.Lack of social marketing integration