social media marketing and seo details - techniche · online media aspect, when you complete this...
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Social Media Marketing and SEO Details
Overview
Social media technologies are continuously transforming the ways consumers interact with each other and with firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers, with increased influence over marketers and brands. In this workshop, we examine how organizations capitalize on social media and these consumer-to-consumer interactions to support their marketing efforts. Specifically, we’ll examine (a) how social media can be used to listen to consumers and monitor their behaviour; (b) how to develop and deliver content that engages consumers and is strategically integrated across platforms; and (c) how to track the effectiveness of these efforts, (d) How to succeed with good SEO. Finally, we’ll explore how to manage both the internal and external dimensions of social media and SEO. We view these issues from a strategic and a practical perspective, with a technical platform perspective.
After The Workshop:
This Workshop explores several aspects of the new Social Media
environment as well as technical SEO perspective , including topics such as Social Media Research, keyword research we are going to use some tools for
Social Media Marketing and SEO which help you to have a better look at Online Media aspect, When you complete this Workshop you will have a
richer understanding of the foundations of the new Social Media marketing and SEO tactics and you will be able to rank your website landscape and
acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
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Day 1:
Content Marketing
Designing Content for online market place
Distributing Content
7A Framework
Call-to-Action & Risk Reversal
Content Marketing Channels
Crafting a Content Marketing Strategy
Ethics and Professionalism
Plagiarism and Copyright Law
Multimedia Content
Integrated Marketing Communications
What is IMC
IMC Planning Process
Steps of Effective Communications
Consumer Information Processing
Consumer Decision Making Process
How Advertising Works – AIDA
Consumer Approach to the Buying Process
Marketing Communications Mix
Crisis Management
Paid/ Owned/ Earned Media
Role of Paid Media in Social
Importance of Earned Media in Social
Managing Social Media
Social Media Marketing
Social Media Revolution
#Socialnomics
Social Pyramid
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Social Network and Communities
Attracting Attention Content
Linking Content
Motivating Action
Using Social Media to learn about Customers
Using Social Media for Co-creation
Getting Used to Social Media Tools ( IBM Bluemix, Semantria,
Hashtagify.me, Boardreader, Klout)
Social Monitoring
Engagement Strategies
Social Insight for Content Strategies
Measuring Social Media ROI
Real Time Marketing
How to Develop ads for Facebook and Instagram?
How to Develop ads for Twitter and Linkedin?
Social IMC
A/B Testing
Security, Privacy and Governance
Ethics in Social Media Marketing
Influencer Marketing
Influencer Marketing Strategy
How to Find Influencers
How to Engage Influencers
How to Measure Influencer Marketing?
Day 2:
Introduction to Search Engine Optimization
History of Search Engine
How search engine works
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What is SEO
What is SERP
Need for SEO
Keyword Analysis
What is Keyword
Importance of Keyword
Types of Keyword
How to use Keywords
Keyword Spamming
Keyword Stuffing
Using Google Keyword Planner (GKP)
SEO Architecture
Designing according to Mobile
Responsive of Website on different platforms
Using HTTPs
On page optimization
Introduction to on page optimization
Importance of on page SEO
Factors Influencing on page SEO
URL optimization
Title tag optimization <title>
Importance of Meta description
Writing SEO friendly content
Image optimization (Alt tag)
Robot.txt creation
Sitemap.xml creation
Google Webmasters
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Off page optimization
Introduction to off page optimization
Importance of off page SEO
Backlinks
Types of backlinks
Creating Backlinks
Methods of Creating Backlinks
Web 2.0 Directory
Listings on various local directories
Testing and Correcting (SEO Audit)
Google Analytics
Google Webmasters
Google Page Rank
Using SEO tools (SEM rush , GKP, SEO Site check-up, ahrefs,
Ubersuggest)
Analytics
A/B testing
Algorithms
Panda
Penguin
Hummingbird
Florida
Mobile
Fred
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Hands-on Session
Quiz
Interactive Q&A
Certification: Certificate of Participation will be provided to all the participants
E-books and related study papers will be provided to all the participants.
Workshop Duration: 2 days (12-14 Hours)