social media marketing, best practices
DESCRIPTION
Designed for Kingston Chamber of Commerce. Event sponsor: VIVA productions.TRANSCRIPT
Best practices:Cross-platform social media marketing design + development tips
a presentation by Sidneyeve Matrix
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go where the people are...
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successful social media marketing requires that we
inbound marketingshare great content that attracts interest
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and once we're there, we need to
in other words, it's about
measurable value addedto your bottom lines
and ideally, the ROI will be
define your objectivesset criteria by which to measure
success of SM efforts
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but which bottom lines? it's imperative to
your objectives determine your channels and content strategy
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because
content aggregators
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Social media platforms are
and community networks
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today I'll present some best practice tips for engaging on these channels, and across them
go where the people are.
FB business pageranks high on Google
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(higher than your webpage?)
19%
32%
23%
27%source: comScore 2009
visitors by age50+ years
34-49
25-34
24 & under
are your clients on this site?
FB brand affiliates are more likely to buy.if so, you should be there too because
keys to a successful FB page
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some
http://www.facebook.com/pages/Wilmington-DE/Trolley-Square-Pet-Store/69131727923
http://www.facebook.com/PetSmart
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vanity URL25 likes required
so long!
much better!
and optimized landing page
FBML customized
example 1 of 2
oops! 1 problem: no more "Become a Fan" button. We "Like" fresh graphics.
custom/optimized landing page example 2
mmmfresh
interactive open wall
with regular calls to action
call to action
guidelines for participation
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part of your crisis communication strategy for example
add LIKE box to your website/blog
once you have a Facebook pageyou can drive Likes if you
think cross platform
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best practices
some
customized wallpaper
check out the balanced followbacks
varied & valued tweets:
post updates of newsworthy items from your industry,+ your original content,+ retweet/promote your followers' content
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reciprocity followback and create lists of your VIPs
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@MatrixMediaFX/kingston-business-network
active & continuous network developmentweekly tasks: add new tweeps to your lists and networks& unfollow dormant, irrelevant, or nonreciprocal tweeters
to raise clients' satisfaction index, provideconsistent engaged interaction
ask for input& add value
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Why do you read WWE Magazine?
example of asking for input: pollingslide 1 of 3
poll:
wow 4+ votes per minute!
results:
example of adding value: digital couponslide 1 of 2
here's the digital coupon from Twitter
well, not *entirely* digital, redemption requires print
example of adding value: mobile couponslide 1 of 3
tweeted link points to Facebook pagewith QR code
(think cross platform)
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scanning QR codeopens smartphone coupon
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Increased visibility for your company, products and services
& opportunity to promote events
deliverscompany listing
business profile
Establish your expertise by responding to discussion questions
Network with potential and current business partners and clients
Recruit talent
telework
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personal profilewidgetize your
& add LinkedIn URL to eMail signature
add LinkedIn tab to Facebook profile
(think cross platform)
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video marketingshooting for virality
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Don't make a ad. Tell a story.
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A short story.atomize your content30-60-90 seconds
types of videoshow-to tutorialsproduct reviewsbehind the scenes, making-offacility tourinterviews (staff/client testimonial)video news releasepromotional event
optimizing video for social sharing & search
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keyword tags& titles
embeddable
post x-platform
branded
linked
invite feedback
local advertisingword of mouth, amplified.
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join the conversation happening online today about your business
need some in your pocket?
think: social + mobile
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become georelevant.
each venue user checks into with Foursquare is pushed to friends on multiple social networks
(cross platform)
Foursquare + Facebookcross platform
nice work @tifffanyandco!
that's a lot of earned media/word of mouth P2P promotion
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cross-platform
best practices in social media marketing
multiplying the touchpoints.
stretch your content & networks
ThankyoutoAlexandraMacgregorforresearchanddesignassistance.
ContentsofthispresentationincludingimageshaveCreativeCommonsAttribution‐Noncommercial‐ShareAlike3.0Licenses.
about the authorSidneyeveMatrix,PhD.Queen'sNationalScholar,Film&Media@Queen'sUniversityOnline:MatrixMediaFX.com+SidneyeveMatrix.com
social media design + build
Questions? hope you get in touch.
@sidneyeve