social media marketing campaign
DESCRIPTION
The steps in running a social media marketing campaign - 40 min preso at Edge of the Web, Perth Australia #eotw Blog post for background social media marketing campaign http://laurelpapworth.com/australia-social-media-marketing/TRANSCRIPT
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
Social Media Campaign
1Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
2Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
3Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
Involvelive the social web, understand it, this cannot be faked!
4Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
5Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
Internal: SM GuidelinesStandards of Integrity
Personal responsibility
Confidential information
Personal information
Copyright and trademarks
Conflicts of interest
Know your limits
Be yourself
Respect your colleagues and audience
Be accurate
Converse and give feedback
Priority of regular work commitments
Media training
6Saturday, 8 November 2008
Industry Tracking7Saturday, 8 November 2008
RSS of industry related news8Saturday, 8 November 2008
Social Bookmarks9Saturday, 8 November 2008
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tracking comments11Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
CreatePrepare your Social Media Assets
12Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
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ContentDepth of contentCreated in IsolationOne-to-many
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
15Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
16Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
17Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
DiscussNo conversation around your campaign? Then it may as well not exist
18Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
19Saturday, 8 November 2008
DistributionDiscover friends, linksNot long conversationsNot depth of content
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FilterLink, not host of contentCitizen EditorSecondary Content producer
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Consumer Complaints
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Consumer Complaints
22Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
Promoteactively, respectfully, promote the content into the networks
23Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
24Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
25Saturday, 8 November 2008
Widgets/RSS for Citizen ‘Free’ Advertising
WidgetsCitizen AdvertiserPromotes Ripple EffectLive updates of campaign
26Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
27Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
API (Sales)Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API.
Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million.
eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually.
28Saturday, 8 November 2008
Social Media Campaign
Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected] OF ROCKETON
29Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
DAVID ARMANO
30Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
31Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
Measuremonitor, iteratively develop & respond or be damned!
32Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
33Saturday, 8 November 2008
Technorati Charts Social Media News34Saturday, 8 November 2008
Technorati Charts Social Media News34Saturday, 8 November 2008
Blogpulse: Trending Keywords35Saturday, 8 November 2008
Trends36Saturday, 8 November 2008
Trends36Saturday, 8 November 2008
Newsletter and RSS measurements37Saturday, 8 November 2008
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Integrated Social Networks with CRM
39Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]
40Saturday, 8 November 2008