social media marketing campaign

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Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected] Social Media Campaign 1 Saturday, 8 November 2008

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The steps in running a social media marketing campaign - 40 min preso at Edge of the Web, Perth Australia #eotw Blog post for background social media marketing campaign http://laurelpapworth.com/australia-social-media-marketing/

TRANSCRIPT

Page 1: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

Social Media Campaign

1Saturday, 8 November 2008

Page 2: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

2Saturday, 8 November 2008

Page 3: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

3Saturday, 8 November 2008

Page 4: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

Involvelive the social web, understand it, this cannot be faked!

4Saturday, 8 November 2008

Page 5: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

5Saturday, 8 November 2008

Page 6: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

Internal: SM GuidelinesStandards of Integrity

Personal responsibility

Confidential information

Personal information

Copyright and trademarks

Conflicts of interest

Know your limits

Be yourself

Respect your colleagues and audience

Be accurate

Converse and give feedback

Priority of regular work commitments

Media training

6Saturday, 8 November 2008

Page 7: Social Media Marketing Campaign

Industry Tracking7Saturday, 8 November 2008

Page 8: Social Media Marketing Campaign

RSS of industry related news8Saturday, 8 November 2008

Page 9: Social Media Marketing Campaign

Social Bookmarks9Saturday, 8 November 2008

Page 10: Social Media Marketing Campaign

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Page 11: Social Media Marketing Campaign

tracking comments11Saturday, 8 November 2008

Page 12: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

CreatePrepare your Social Media Assets

12Saturday, 8 November 2008

Page 13: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

13Saturday, 8 November 2008

Page 14: Social Media Marketing Campaign

ContentDepth of contentCreated in IsolationOne-to-many

14Saturday, 8 November 2008

Page 15: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

15Saturday, 8 November 2008

Page 16: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

16Saturday, 8 November 2008

Page 17: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

17Saturday, 8 November 2008

Page 18: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

DiscussNo conversation around your campaign? Then it may as well not exist

18Saturday, 8 November 2008

Page 19: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

19Saturday, 8 November 2008

Page 20: Social Media Marketing Campaign

DistributionDiscover friends, linksNot long conversationsNot depth of content

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FilterLink, not host of contentCitizen EditorSecondary Content producer

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Page 22: Social Media Marketing Campaign

Consumer Complaints

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Page 23: Social Media Marketing Campaign

Consumer Complaints

22Saturday, 8 November 2008

Page 24: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

Promoteactively, respectfully, promote the content into the networks

23Saturday, 8 November 2008

Page 25: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

24Saturday, 8 November 2008

Page 26: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

25Saturday, 8 November 2008

Page 27: Social Media Marketing Campaign

Widgets/RSS for Citizen ‘Free’ Advertising

WidgetsCitizen AdvertiserPromotes Ripple EffectLive updates of campaign

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Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

27Saturday, 8 November 2008

Page 29: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

API (Sales)Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API.

Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million.

eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually.

28Saturday, 8 November 2008

Page 30: Social Media Marketing Campaign

Social Media Campaign

Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected] OF ROCKETON

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Page 31: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

DAVID ARMANO

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Page 32: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

31Saturday, 8 November 2008

Page 33: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

Measuremonitor, iteratively develop & respond or be damned!

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Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

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Technorati Charts Social Media News34Saturday, 8 November 2008

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Technorati Charts Social Media News34Saturday, 8 November 2008

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Blogpulse: Trending Keywords35Saturday, 8 November 2008

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Trends36Saturday, 8 November 2008

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Trends36Saturday, 8 November 2008

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Newsletter and RSS measurements37Saturday, 8 November 2008

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Integrated Social Networks with CRM

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Page 46: Social Media Marketing Campaign

Social Media Campaign

© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: [email protected]

40Saturday, 8 November 2008