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Social Media Marketing Campaign Proposal for <<Insert Company Logo or Name here>> ©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Page 1: Social Media Marketing Campaign€¦  · Web viewSocial Media Marketing Campaign Proposal. for  Table of Contents . There is a structure

Social Media Marketing Campaign Proposal

for

<<Insert Company Logo or Name here>>

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Table of Contents There is a structure to this proposal as noted below. This table of contents is hyperlinked for ease of use.

Click the main sections of this proposal to go directly to them:

Table of Contents.....................................................................................................2Global SMM (Social Media Marketing) Objectives...................................3Executive Summary..............................................................................4Social Site Campaign Outlines...............................................................6Facebook..................................................................................................................9G+ Business Page..................................................................................................13Pinterest.................................................................................................................15Instagram...............................................................................................................17Email Marketing.....................................................................................................19Website..................................................................................................................21Content Creation – Blog.........................................................................................21Conclusions........................................................................................22Terms, Conditions and Timeline..........................................................26Fine Print................................................................................................................26Phyllis Khare Bio.....................................................................................................27

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Global SMM (Social Media Marketing) ObjectivesThis is a comprehensive online social media marketing development and implementation strategy for <Insert company name here>. It includes use of primary website, email, and social media platforms. The objectives of the developed campaigns are the following:

Grow a large, focused, evangelical community of potential customers, clients, and partners using Twitter, Facebook, YouTube, G+, Pinterest, and Instagram.

Develop a stronger showing in searches using YouTube and G+ specifically.

Drive social traffic to the product sales pages for conversion.

Create warm leads by moving people from social media engagement to your email marketing list.

Integrate all of your social sites, new and existing, into new website and email marketing campaigns.

Disclaimer: Please notice I do not make any promises about ROI or sales numbers. I am asking, in this proposal, for access to the website, sales pages, and forms that are part of the sales processes. Having access to the entire sales and marketing flow will help with ROI considerably.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Executive SummaryI’d like to engage all the social sites listed below for their particular features and benefits to your marketing project. I’ve added developing your email marketing and content creation, as those are vital components that are the fuel to any social media marketing campaign.

This is a quick overview of the marketing benefits of each social site and supporting system I want to open and/or modify for SomaLife.

Content A blog will be developed to provide new content to share on all the social sites. This is the main fuel for the whole marketing system to work properly.

Email All social sites will funnel people into your email marketing system for continued drip marketing and education. Email marketing is one of the primary places where sales are made.

Facebook Facebook is the top global site for building sustainable customer community while intensifying

consumer engagement.

G+ G+ (Google+), because of it is a division of Google, is best for SEO, semantic searches, and community creation.

Instagram Instagram excels at ease of developing partners’ support through their own accounts. SomaLife will develop its own account for direct image and video promotion.

Pinterest Pinterest is excellent as a visual marketing attraction machine because it’s focused solely on engagement generated by crowd-sourced images.

Twitter Tweets and retweets (when people post a tweet they love — the virtual equivalent of word-of-mouth evangelism) is phenomenal for driving traffic back to the main website sales pages

YouTube YouTube is the #1 source for video search indexing. Your strongest campaigns will be through celebrity, sports, and wellness webinars; text, “talking head”, and hybrid testimonials.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Each of these sites needs to be built or modified from the ground up. This means putting foundations in place first and then moving into promotion and marketing.

Step 1: Foundation Development This Executive Summary section is an outline of the foundational tasks that need to be completed before a major social media marketing campaign can be released.

With appropriate support, these tasks can be completed within the first month. Once these foundations are in place, the specific social tasks can be started as summarized through the rest of the document. Each of these foundational points and social tasks are expanded out in the full document.

A complete, comprehensive development of your entire online marketing system is in order. Doing this upgrade and redesign will place <company name> in the company of businesses who have embraced online marketing using best practices and leading edge technology.

The steps involved include, yet are not limited to, the following:

Create a visual design for each of the new social sites.

Update the visual design of the existing sites (Facebook and Twitter)

Define the marketing focus for each social site based on its platform parameters and engagement strengths.

Educate our existing partners and connections on the most effective and efficient ways they can support our new campaigns with tools like video tutorials, text instructions, and sponsored group online meetings.

Create a global keyword list that will be used to customize the keywords used on each site.

Update the existing email marketing system including all associated autoresponders.

Create a blog for content creation to fuel the social media marketing process.

Establish a comprehensive conversion tracking system to trace the growth of social ROI and associated sales.

Step 2: Online SMM Campaign DevelopmentThis Executive Summary section is a broad-stroke overview of the rest of this social media marketing system proposal. ©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Here are the main points of engagement:

Develop a shared Editorial Calendar to provide timing structure to the marketing plan.

Schedule the blog topics so the content, which fuels the social media marketing process, is consistently created in a timely, standardized manner.

In the realm of <insert company name> flagship products, there are 2 marketing funnels (paths): sports and lifestyle. We will focus on successfully establishing and increasing the ROI of the <add target> funnel. Then we’ll duplicate-and-customize those successes through the <add secondary target> funnel.

Implement the marketing campaigns, for all social networks outlined in this proposal, by establishing, directing, and building sustainable, diversified community focus inside each network.

Give all <company name> SMM Team members access to my Social Dashboard where they can view analytics regarding all activated social sites, at any time.

I will develop any tutorial or training sessions we need, regarding any phase of this marketing process, for anyone on the SMM Team.

* This concludes the Executive Summary. *

Social Site Campaign OutlinesThese document sections have 3 components:

Strategy In A Nutshell: Overview of the marketing strategy for the listed social site

Initial Set-up: Implementation task outline Monthly Management: Task outline for maintaining the site and its associated

campaigns

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Twitter

Twitter is designed for rapid, responsive information sharing in short bursts of 140 characters. This means it can be an amazing click generator (for click-through to our main website) when implemented using a solid strategy of what to tweet, when to tweet it, and how to hashtag it.

What to Tweet: teaser text for the products; engaging parts of testimonials; benefits statements; keywords which convey the “tone” of the products, as appropriate to their respective audiences; polls to capture audience sentiment and research on what needs to be fixed within launched campaigns; requests for retweeting (i.e. sharing tweeted information) where 80% of the original tweets will contain links back to the website sales pages; and threaded conversations with people who ask questions.

When to Tweet: Initially it will be a 24/7 rotation with heavier focus during noon and early evening. These are generally proven to be optimal for targeted time zones. Systems will be put in place to find the optimum time to schedule <insert company name> specific tweets.

How to Hashtag: We will develop a global list of short and long-tail keywords, to include in the tweets, which extend tweet reach to the general <insert company name> audience. In addition, 80% of tweets will contain one or two hashtags — such as #XXXXX #XXXXX #XXXXX — to support more targeted market reach.

Strategy In A Nutshell Tweet at least 100 times a week (15 tweets a day) on

https://twitter.com/ADDCOMPANTTWITTERACCOUNT

Tweet during peak online attention of targeted potential customers

Use the top hashtags for the product in most tweets and use appropriate global Twitter trends (top trending topics on Twitter)

Implement a Twitter ad campaign. Budget TBD — I suggest $XXX/day. Our top retweeted tweets will be promoted even more using this ad system.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Initial Set-Up Update the Twitter account design, bios, and header images.

Research, identify, and create a global key hashtag list.

Add Twitter to the HootSuite account.

Create a HootSuite excel file for the mass uploading process, targeting specific pages (TBD) on the primary SomaLife site.

Put marketing focus, for Twitter, in the Editorial Calendar.

Connect Facebook so that it auto-posts to Twitter.

Connect G+ so that it auto-posts to Twitter.

Monthly Management Create a minimum of 100 tweets to be posted per week.

Upload and schedule tweets in HootSuite.

Monitor and reply to all retweets and replies.

Monitor statistics to determine how to optimize tweets in order to maximize the number of retweets.

Manually follow 50 - 100 new accounts, per day, in target markets and industries in order to increase the number of followers.

Monitor Twitter Analytics — for engagement, potential sales opportunities, and lead generation — through my social dashboard.

Optional and highly recommended: Implement Twitter ad campaigns for top Retweeted tweets. The Daily Budget can be set for any amount.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Facebook Facebook is designed to establish, foster, and sustain relationships. Invitation works better than selling, per se, in this environment. Facebook, therefore, is an excellent marketing space when you have a clear idea of what brings people together; what people love to share; where you want your audience to go; and how to get your audience to the chosen place, at the right time.

NOTE: Even though these points are important across all social sites, they are particularly important on Facebook because it of its primarily relationship-based, word-of-mouth-fueled environment.

What Brings People Together: common pain; common solutions; sense of shared traits; common purpose; shared emotions like love, sorrow, and joy.

What People Love To Share: beautiful images; quotes; human faces; funny text/ images/ stories; powerful statements by celebrities; offers; and discounts.

Where You Want Your Audience To Go: Always bring them to an engaging and entertaining place that solves their problem. This can range from sales pages and video pages to testimonials and/or blogs.

How To Get Your Audience To The Chosen Place, At The Right Time: consistent, scheduled, 2-times-per-day posting; attractive, professional image posts; Promoted posts, Ads, and Offers + Ads campaigns; cross-posting on key partner fan pages; and participation in Facebook groups as a thought leader.

Strategy In A Nutshell Connect with your target markets on Facebook by using testimonial and

inspirational strategies. This includes using large images with quotes; in-stream videos; and threaded, personal conversations with individual fan page members.

Use a 2-step Facebook ad process to garner <insert company name> fan page Likes. The ads are targeted to the Likers (warm fan market), directing them to your email capture page and inserting them into the email marketing funnel. Once these fans are on your email list, consistent, valuable content-based, email marketing becomes the most effective sustained lead generation mechanism in the social media marketing strategy mix.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Initial Set-Up Add Facebook account to the HootSuite account.

Adjust the images for the cover, profile, timeline, and About section of the current fan pages. New images are required.

Add Facebook account to the HootSuite account.

Add new Admins and have them do the initial Share and Invite Friends processes. I will train all Facebook Admins (as well as the Admins of all our social sites.)

Connect the Facebook fan page to auto-post on the Twitter account.

Fix the URL to be a short URL - /<Insert company name> if available https://www.facebook.com/pages/companyname/XXXXXXXXXXX

Monthly Management Post 3 times/ day: 1) an image/ video with a link in the description; 2) a link to a

website page (preview removed); and 3) one text-only status update.

Upload and schedule posts in HootSuite.

Monitor and reply to all comments and messages.

Monitor statistics to determine how to optimize posting types and schedules in order to maximize the speed and number of engagement points (Likes, comments, and shares.)

Increase the number of Likes with Page Like ads to multiple markets.

Develop a custom Facebook tab specifically for email capture. Promote the tab on all social sites and via email marketing.

Develop an image strategy – using quotes and testimonials and inspirational messages about health; longevity, fun, pets, energy, health, etc.

Design a monthly contest that coordinates with the Editorial Calendar’s marketing themes.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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YouTube YouTube can be an amazing space if you provide an entertaining, professional and highly optimized video channel that contains original content and curated content from across the web.

Entertaining: I understand you are considering creating a new video short- and long-form ad with PRWire. I’m sure it will be entertaining and edited to keep attention on the video. This short-form would be good for the Channel “trailer” but consider developing a series of videos where each have a keyword focus to utilize the powerful search function that YouTube provides.

Professional: Your Channel needs to be beautiful and match the quality of your website. You will need to put some attention on the social aspect to really gain the most marketing juice from this social site.

Highly Optimized: I have a checklist of things to do to make sure each video gets you in the top of the search engines.

Strategy in a nutshell The focus is to use the second largest search engine to expand your target

market and bring them directly to your website, using…

SEO SEO SEO – both the Channel and each video

Annotated External links – bringing people directly to your sales pages

Closed Captioning and transcripts for each video – vital task to expand the reach of your videos

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Initial Set-Up Create the YouTube Channel and associated G+ Page

Design the YouTube Channel to match the style of the website; One Channel Design banner image, profile image, and text description that mentions and includes diversity in the customer base. We can include both paths; sports and lifestyle in the design.

Set up Tags for each of the different marketing paths so we can create sub-channels within the one channel design

Optimize the Channel with my YouTube Checklist

Introductory “trailer” video to be created and uploaded and optimized. Several “trailers” can be created and rotated out for testing. Trailers are only seen by people who are not “Subscribed” to the Channel. It is a first impression video – vital video for moving people toward being a customer.

Introductory description created

Digital signature created for inclusion on all videos description fields that contains all important links and call to actions for products

Monthly Management Monitor and reply to all approved video and Channel comments

Research and add videos to Playlists that are focused on search keywords. Video partners and supporters are supported this way

Promote videos on Twitter, Facebook G+, Pinterest

Report video stats to modify and refine strategy

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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G+ Business Page

Google ranks posts made on G+ higher in Search. <Insert company name> needs to be there to rule search for your keywords.

G+ loves images, which are also indexed by Google and weighted heavily in the search algorithms. Creating images is a foundational social media task. The resulting images will be used on all social sites, but especially on G+.

The main reason for using G+ is to create traffic back to your landing and sales pages and another reason is to have conversations with a different group of people online. G+ people tend to be very intelligent and thoughtful.

You will find a new group of people on G+ who have never heard of your company. I will make sure Google Authorship is in place on the proposed blog so you gain even more traction in you search marketing efforts.

The focus of this phase is to use the most powerful SEO site to expand your target market and bring them directly to your sales pages.

Strategy in a nutshell

Use the Editorial Calendar to focus marketing on this site through images and blog content

Inform your fans to Circle your Page and connect through G+ posts.

We can create new video interviews to been seen live on G+ and YouTube through On Air Video Hangouts. I also have a space that combines an On Air Hangout with a Twitter Chat for optimum exposure across three of the largest social sites. These interviews are automatically recorded and placed on our YouTube Channel.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Initial Set-Up Create the Company Page for G+ and the YouTube Channel (they are

technically connected when a YouTube Channel is created)

Add the new G+ account to the HootSuite account.

Create images for the G+ Page banner

Create new Circles (Circles are like Lists) that will help focus the message; potential customers, Team, current customers, health professionals, athletes, lifestyle coaches, and others we develop.

Research “<insert company name>” on G+ and follow up with any interesting items found during search either with conversations, linking, sharing or Circling.

Monthly Management

Use the Editorial Calendar to post at least twice a day; using the image + link + comment + tags strategy

Monitor and reply to all comments

Research and add new people to Circles, at least 20 - 50 a day

After Circles are developed define the plan of targeting posts to specific Circles. You can target a post to any or all Circles. If we develop a Sports Circle, for example, we can craft a post on the sports benefits and send it only to that Circle. This is why marketers love G+.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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PinterestPinterest is an important site, not for the social aspect, but for the visual search aspect. Pinterest is organizing itself to be a “visual google.” To be found in a visual world you must have visual marketing mastered.

Pinterest is ALL about Images: Creating images is a foundational social media task. It is one of the fuels for marketing – the other being text content (blog).

Links back to your landing pages: The best part of using Pinterest is to create traffic back to your landing and sales pages.

You might find that Pinterest will bring more people to your site than any other site in the social arena. If our visual marketing is on target, it should provide lots of visits to any page we direct them to. From there, the email capture process needs to be so attractive that they move from looking to shopping.

Strategy in a nutshell

Use the Editorial Calendar to focus marketing on this site through images and blog content

Inform your fans Add this social site to all email marketing

Create a visual library: Every quote, every testimonial, every feature of every product can have its own visual representation. The branding style will be in play for each visual.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Initial Set-Up Create the Business account on Pinterest

Verify the website (simple code insertion process on the website)

Create image templates for your image library

Create at least 5 Boards that contain Keywords in the titles

Research supporting accounts in the health and sports fields and Follow them to see content that can be Re-Pinned to provide social authority in those fields

Monthly Management

Use the Editorial Calendar to post original content at least twice a week; using the blog posts and original images

Monitor and reply to comments

Re-Pin supporting Pins - at least 5 a day

Use the URLs of the Boards in email marketing and for posting on all the other social sites

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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InstagramInstagram is another important visual social site I want to explain in this marketing proposal because it is the ONLY one that is primarily based on mobile. Instagram is owned by Facebook. Facebook has 1.1Billion users and 750 million of them ONLY connect through their mobile phone.

Many businesses have found ways of posting images and video that is designed as informal, entertaining and creates curiosity.

Instagram is all about Images and 15 second videos. And because of this structure Instagram tends to have a younger demographic. This site will expand the demographic for both paths; sports and lifestyle.

Creative use of hashtags and links back to your landing pages: The best part of using Instagram is the artistic use of hashtags and ways to link back to your website.

Partner and Supporters can tag and support <insert company name> through their own personal Instagram accounts. This is an important component to this site’s best features.

Strategy in a nutshell

Use the informal nature of Instagram to entertain and educate through images.

Inform your fans to follow you and your supporters so they see the posts and tag other people to view them

Culture partners and supporters to support <insert company name> through their own images and our hashtags to expand Reach

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Initial Set-Up Create the account on Instagram

Search and make a list of potential supporters

Create the marketing template for what would be a good image to post; inspirational shots that convey great health and vitality

Research and create a list of hashtags that are most appropriate on Instagram.

Monthly Management

Use the Editorial Calendar to know what type of images to post at least twice a week

Monitor and reply to comments

Comment and add supporting hashtags

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Email MarketingA good email marketing process is still the most important part of any online or offline business. There needs to be a comprehensive look at the whole process from email capture down to the automated drip emails that result.

This is so important that I’m including a link here that explains why from one of my favorite mentors on the subject

ALL the social accounts will direct people to the email capture pages.

Once on the email list there needs to be a carefully designed email marketing process that builds trust and becomes a lead generation tool.

Strategy in a nutshell

Focus the power of social media to fill your email list by using the email capture page URL as the bio link on all social accounts. Amy Porterfield grew her email list from 600 people to over 60,000 in a few months using this one tactic.

Create a drip marketing auto-responder campaign that runs through at least 10 emails

Send news and testimonials to further brand trust on a regular basis

Send the emails at top viewing times for the demographic

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Initial Set-Up Evaluate the current email account and decide if we are keeping it or moving

to aweber or infusionsoft

Design the email capture page on the website

Design the three other places for email capture mentioned in the link above (side bar, post and pop up)

Consider using LeadPages.net for email capture

Add social icons to newsletter template and capture process

Monthly Management

Create a weekly newsletter that auto-posts using blog content

Monitor stats and adjust

Create one Featured Product newsletter a month

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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WebsiteI would like to be in the loop for all website upgrading and design. I want to make sure the entire social and email marketing provides you with return on investment, so I need to have access to the whole marketing flow which includes your website.

Your website is the ultimate landing space and I have many design suggestions that will help tremendously in bringing in more sales.

For example:

All images need to be at least 500-600 pixel in width. This is the smallest size for Pinterest and Sharing on Facebook. You should be able to see the small print on the bottles – that’s how big these images need to be for today’s market.

Testimonials need to be front and center on every page. There are plugins that can do this for the site. We just need to fill them with the text and images.

<<Adjust this text to be specific for your proposal -- There are many more design and function requests I have for the website. I would need to be more acquainted with your current platform to see how we can implement them. >>

Content Creation – BlogIt is vital to the social media marketing process to have newly created content to share. This content is the main fuel of social media. A blog is the backbone of the entire marketing process.

A good blog post will provide the 100 tweets per week, the 2 times a day posting on Facebook, the image to post on Pinterest and the support for every video created.

A blog is vital. I will manage the content creation by contracting with professional writers and guest bloggers.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Conclusions

Online Marketing Director’s PositionThis entire marketing proposal is, essentially, an expanded description for the Online Marketing Director’s position at SomaLife.

The Online Marketing Director holds a critical, pivotal position in strategizing and implementing the online campaigns of any business. Without active, up-to-date marketing, a business will find it difficult to acquire high-quality leads. With that vital marketing knowledge, leads are acquired, then converted into devoted customers.

The world has moved decisively away from the driven, “tell customers what to do and think”, push-style marketing of the 80’s and 90’s. Because of increasingly relationship-based business structures within the thought-leading Fortune 100 (think “Google”), a new marketing model has emerged: invitational, “attraction-based” or pull-style marketing.

The most basic premise of attraction-based marketing is having your products readily available as people discover you through organic searches and social engagement. With that said, the power of successful conversion rests in 3 arenas: 1) ensuring product ranking in search engines; 2) encouraging searches; and 3) establishing authority.

Ensure that your products are some of the first ones your niche markets see when they’re searching for solutions to their issues.

Encourage potential market members to search for your company and its products.

Establish your company as a trusted, approachable authority in the places (e.g. dedicated forums; niche market ezines; social site microniche groups) where your customers, and potential customers, congregate.

Because of this massive shift in focus, word-of-mouth marketing — and it’s low-investment/ high-ROI ratio — is now the ultimate reason businesses need to be actively engaged in all of these social spaces. The bottom line is this: Purchase conversations about your product are happening online right now without your much-needed educational guidance. That means that your immediate social media presence is critical to moving people 1) away from questions and side conversations that could deliver them to your competitors and 2) toward the conversations, under your control, which entice them into purchasing your products.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Fee Schedule OutlineIn order to manage these campaigns with ease, responsiveness to the dynamic internet environment, and speed, these are my need parameters:

Monthly Fee: The fee for taking ownership of this entire proposal is $7,500/month instead of my standard $10,000/month ($2,500/ week.) Please see the Special Pricing Considerations section, below, for the special fee configuration parameters.

Fee Reduction: This fee has been lowered by 25% to allow for commissions from tracked sales as set forth in the Special Pricing Considerations section.

Included Costs: Content and image creation costs, as outlined in this proposal, are included in this monthly fee.

Additional Costs: Ad costs are additional and will determined at the time of implementation. Suggested ad costs include, and are not limited to, the following:

Facebook: $200/month; Twitter: $150/month; YouTube: $100/month.

À La Carte Fee ScheduleThe “a la carte” fees, for services in this proposal, are the following:

Blog Content Creation

Initial Set-up: $725 Monthly Management: $1,000

Email Marketing

Initial Set-up: $1,000 Monthly Management: $1,000

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Facebook

Initial Set-up: $800 Monthly Management: $1,000

G+

Initial Set-up: $725 Monthly Management: $875

Instagram

Initial Set-up: $725 Monthly Management: $875

Pinterest

Initial Set-up: $725 Monthly Management: $750

Twitter

Initial Set-up: $600 Monthly Management: $1,000

YouTube

Initial Set-up: $800 Monthly Management: $1,000

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Special Pricing Considerations

Ongoing Monthly InvestmentAs stated above, the ongoing monthly investment for social media marketing, when reduced by 25% reduced, is $7,500. To include both monetary and product remuneration, my suggestion for fee payment is the following:

$7,500 monetary payment (2) <insert company product> <modify pricing($30 x 2 = $60 value)> (2) <insert company product> <modify pricing($30 x 2 = $60 value)> <insert company product> <modify pricing($30 x 2 = $60 value)> 25% of tracked conversions from social site traffic

Social Site Conversion TrackingSocial site conversion tracking will be created through Facebook Ad pixels, Google Social Goal tracking, and other conversion tracking applications appropriate to the social sites we build.In order to be accurate and effective, your webmasters will need to embed special coding on appropriate pages of your website. I will need to work with them, and test those pages, in order to ensure the code works properly.I will also need access to the <insert company name> Google Analytics account in order to analyze the effectiveness of our social media campaigns. I can easily be added via my Gmail address: <insert YOUR gmail address>

Thank You!I’ve really enjoyed diving into the <insert company name> world and designing a custom framework for expanding your reach online. I’ve also really enjoyed taking the products and look forward to creating my own video testimonial at some point!

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Terms, Conditions and Timeline______________________________________________

Start Date: August 2013 – Initial Set-Up and development of the marketing plan

Marketing Retainer Duration: August 2013 – August 2014

Communication between us will be unlimited, and regular meetings can be scheduled as needed. I will personally be accessible by phone or email.

Fine Print_____________________________________________

MODIFICATIONS – changes or modifications to the original agreement that alter the scope of the project will alter the original bid.

COST – Prices outlined in this proposal are valid for 30 days from send date.

EXPENSES – the client is responsible for the cost of any images purchased via a third party; Client is responsible for the cost of third party consultants, vendors or service providers unless otherwise stipulated in this proposal and contract.

CANCELLATIONS – in the event of termination of the project a cancellation fee for work completed, based upon the contract price, and expenses incurred to date, shall be paid by the client.

RETAINER FEES – Are due on the 15th day of each month before marketing is implemented. Direct deposit of payment is preferred.

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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Phyllis Khare

________________________________________Phyllis is the author of two comprehensive books on social media marketing; Social Media Marketing eLearning Kit for Dummies (a 4-color book with a DVD and online learning environment) and co-author (along with the fabulous Amy Porterfield and Andrea Vahl) of Facebook Marketing All-In-One for Dummies – See all her publications here  http://bit.ly/BooksByPhyllis

She has designed successful social media marketing strategies for internationally-known clients that utilize Twitter, Facebook, YouTube, LinkedIn, Pinterest, Google+, and Instagram.

She designs social media marketing campaigns that are appropriate for the size and focus of each business she helps. Custom designing all aspects of a client’s social media instead of using a cookie-cutter approach, helps each business shine on each social account they choose to use.

Phyllis has been a featured guest and presenter for Social Media Examiner’s Facebook Success Summit and their annual Small Biz Success Summit. She’s also been a presenter for Marketing Prof’s University. She has a regular column “The Social Media Report” in iPhone Life magazine and contributes monthly posts to a variety of blogs including her own.

“There are no magic wands, no hidden tracks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there.” -Darren Rowse, Professional Blogger

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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We, the undersigned agree to all the Terms, Condition and Timelines for this project.

_____________________________ __________________Phyllis Khare – Social Inc. Date

_____________________________ __________________SomaLife Date

©2013 Phyllis Khare - Social Inc. 561-628-8896 http://phylliskhare.com

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