GRIPel

Social Media Marketing & Campaigns Masterclass

Event Report

Social Media Marketing & Campaigns Masterclass

participants like to RECOMMENDgripel to peers

Trainer is the Founder and CEO of Leading Social Media Agency. A thought leader in theSocial Media space, he has invaluable experience in creating and executing successfulcampaigns for 60+ (Approx) clients in both the B2C and B2B segments manging 20+ millionsof fan base. Maverick, Mad Hatter yet a true Visionary is what is Rajiv Dingra. The manresponsible for everything that is WAT on this earth he brings 7 years of coreentrepreneurship experience. He has been a digital analyst, marketer and speaker for thelast 7 years.

trainers profile

4.1

4.0

Training Content

Practical Usefulness

Presentation Style 4.0

Trainer is the COO of leading digital agency and brings with her a strong brandcommunication experience. She was previously involved in setting up the full service digitalmarketing & online Reputation management arm of DRAFTFCB – Interactive. She was alsothe first one to conceptualize India’s first ‘Online Perception and Reputation Engine’ –eOmega. She is regular speaker at Social Media Conferences across the globe.

trainers profile

4.3

4.3

4.3

Training Content

Practical Usefulness

Presentation Style

LUKSH PUBLICATIONS

Companies participated @ Social Media Marketing Trainings by Gripel

Key Sessions Line Up01 : Steps to Social Media Campaigns02 : Facebook Marketing & Advertising03 : Instagram04 : Pinterest05 : Youtube Lean Advertising06 : Twitter Promotions07 : LinkedIn for businesses08 : Foursquare09 : Google Plus10 : Blogs11 : Social Media Monitoring Tools

Online Pre Course Questionnaire

particpants expectations & challenges…

CollaborationGenerating interest and buy-in from senior executives & managementIdentifying Key Resources and Methodologies for Implementing and measuring Online Marketing Activities to Meet Business GoalsExploring the Integration of Online Activities into an Existing Marketing

Content & CreativityCreation of UGC content ( User Generated Content )Content MarketingGetting a break through Ideascreative ideas to promote the brand

Channels - The PlatformsUnderstand components of online communications programsIntegrated Marketing using all social mediasUpdate on latest changes in the social platforms (e.g. Facebook embedded posts, short videos on Instagram etc)New features in social media channels

Connectioncreating advertisement for different digital platform Finding ways to get details on profile of customers not availableSocial Media Advertising & PromotionsGetting through the right targets ( TG )

Conversations & EngagementStrategies to improve engagement on social platformsPrecise publicity over social mediaEngaging & maintaining my target reader or viewer on social media.

Conversion & ROIUnderstand the possibilities in Social Marketing to build Brand and monetiseDemonstrating the ROI of social marketing effortsMeasuring the effectiveness of the postEnhancing more traffic for my website & Social Media Tracking.ROI measurement for social media investment in absence of e-commEngagement levels across platformsMonitoring and measuring the posts / campaigns the social mediaMonitoring the Web for “buzz” about your brandUseful references on free social measurement tools, websites, publications etc to keep one updated on latest in social media

Care & CrisesUnderstanding the Impacts on brands by Customer behaviour on Social MediaCustomer service on Social MediaInfluencing customers on Social Media post positive resolutionAddressing negative comments & Crisis Management

Sessions Graphs Based on Inputs

X Axis – SessionsY Axis – Level ( 1 – Low, 2 – Medium & 3 – High )

Sessions Interest Graph – High to Low

Sessions Knowledge Graph –Low to High

Sessions Relevance Graph – High to Low

Focus Sessions Graph Derived

Focus Sessions Derived

Focus Sessions Derived01 : Social Media Monitoring Tools02 : Twitter Promotions03 : Youtube Lean Advertising04 : LinkedIn for businesses05 : Google Plus06 : Facebook Marketing & Advertising07 : Steps to Social Media Campaigns08 : Instagram09 : Blogs10 : Foursquare11 : Pinterest

Content On Demand

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Event Presentation CD

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testimonials“The two day workshop was well organised and provided me a deeper insight into Facebook eco system and understand how to use the marketing tools for online marketing”.Managing Director, Glam India Pvt. Ltd.

“Excellent program to understand the depth & breathe of social media”,Managing Direction, TBWA\TAL Srilanka ( Srilanka )

“Excellently organized by Gripel ! Great delivery by Rajiv. Thoughtful and well –planned content.”CEO, OMD Srilanka ( Srilanka )

“The program was excellent and met my expectation. It was well worth the flight from Sri Lanka”Head of Marketing, Akzo Nobel Paints Lanka Pvt Ltd. ( Srilanka )

“I like it. Very useful. It was a good experience”Managing Director, JKB Housing Pvt. Ltd.

“Event was excellent”CEO, White New Media.

“Very Good!”Sr. Director, Sanofi India Ltd.

“Outstanding!! A whole new understanding of Facebook, trainer was good, Gripel managed well”Head – Marketing Communication, Sanofi India Ltd.

“Excellent course, particularly story on relevance, well planed”.Director, India Post.

“Good seminar! Practically useful! Understood how Facebook works, learnt the different tools available”Director – Business Development, Advance Enzyme Technologies Ltd.

“It was an interactive program. The presentations were very motivated and effective”.Director-Corporate communication, Dr. Reddy’s Pvt. Ltd.

“It was a great session, Thank you Gripel”Director sales, Royal Orchid Hotels Ltd.

“Good session, Very interactive, Very specific and knowledgeable”Sr. Vice President, Arabian Nights

"The Social Media Masterclass had rich content which was insightful & relevant, delivered eloquently. Could understand the basic of Social Media, could figure out how ideas could be used for brand building & learning's from case studies. Good Speakers who had good expertise on the subject"AVP - Marketing Marketing, Idea Cellular Ltd.

"Gain Knowledge" at Social Media Marketing & Campaigns MasterclassGeneral Manager Service Delivery, Idea Cellular Ltd

“Overall good conference”Associate Vice President & Head – Corporate Communication, Datamatics Global Services Ltd.

“Very interesting content. Good presentation”.Assistant Vice President (Brand& communication), ISMT Ltd.

“Thanks to Gripel, performing its excellent role to train the people in digital marketing to make powerful online marketing and enhance online business, leads and revenue”.Head Marketing, Abhinav Outsourcings Pvt. Ltd.

“The conference was well organised, Gripel had done a very good work, got excellent knowledge from this conference”SMM Head, Ebrandz Web marketing.

“It is a very good program for all, eye opener for awareness of new age media”DGM – Market Research, Mahindra & Mahindra Ltd.

about gripelGripel ( www.gripel.com ) is a premier Business Information provider, delivering strategic insights & businessinformation by producing & promoting Conferences, Trainings & Business Events for senior decision makers incorporate business. Formed by a team of experienced yet young and enthusiastic individuals in the industry,Gripel promises to give its clients world class services in business information Solutions. Gripel brings with itsname a combination of innovation, creativity, trademark quality, finesse, excellent client service and perfectexecution.

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