social media marketing content strategy
DESCRIPTION
Strategy not tactics for social media writing. 3rd year Advertising class lecture slides.TRANSCRIPT
![Page 1: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/1.jpg)
content strategy for SMM
presented by Lindsey Fair
![Page 2: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/2.jpg)
what do customers
want to chat about?
![Page 3: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/3.jpg)
what kind of pain are you solving?
![Page 4: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/4.jpg)
know your
voice
![Page 5: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/5.jpg)
tell a
story
![Page 6: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/6.jpg)
make one
point
![Page 7: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/7.jpg)
make it
shareable
![Page 8: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/8.jpg)
make it
measurable
![Page 9: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/9.jpg)
engagementconnection
passion
![Page 10: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/10.jpg)
exchange
listeningdialogue
![Page 11: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/11.jpg)
emotionsurprise
empathy
![Page 12: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/12.jpg)
experience
celebrationreal-time
![Page 13: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/13.jpg)
essencemeaning
authenticity
![Page 14: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/14.jpg)
ngagementxchangemotionxperiencessence
• Know your voice• Tell a story• Make one point • Make shareable• Make it
trackable
![Page 15: Social Media Marketing Content Strategy](https://reader034.vdocument.in/reader034/viewer/2022052505/554f08abb4c90577698b534f/html5/thumbnails/15.jpg)
All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google
Images and flickr