Dinesh Babu PugalenthiDigital Marketing Consultantwww.dineshbabu.asia

SOCIAL MEDIAEffectiveness &Measurement

Presented By

Social MediaEra

Started 10 yrs ago2004

2003

2005

2006

62%

38%

TIME SPEND BY MARKETERS / WEEK

Spend five hours or moreSpend ten hours or more

Social Media Marketing Industry Report – Stelzner, 2009

Social Media Marketing Effectiveness

DEPENDS ON• QUALITY• BUILDING TRUST• INTEGRATION WITH OTHER MEDIA PLATFORMS

SOCIAL MEDIA MARKETING

MEASUREMENT

Eight Steps to precisely measure the social media marketing effectiveness

Establish a baselineCreate activity timelinessMonitor the volume of mentions

Measure transactional precursors

Look at transactional data

Overlay all data

Look for Patterns

Prove and disapprove relationship

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