social media marketing - engage or die
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Presentation on the basics of Social Media marketing to the Memphis chapter of the Institute of Real Estate Management (IREM) June 10, 2010TRANSCRIPT
Social Media Marketing – Engage or Die
Memphis IREM ChapterJune 10, 2010
Social Media Revolution – 2
So, how did we get to this?
• What were you doing on the Internet 15 years ago? – It will never replace good, old fashioned
advertising– It’s just a fad– Should I invest in a website for my business?– It takes so long to get the pictures to load– I wonder what else is on this “Information Super
Highway”
Image courtesy of Dachis Group - http://www.dachisgroup.com
Google was started in 1998
It wasn’t long before Google became a VERB!
When was the last time you Googled yourself?
Engage or Die! Brian Solis
SEARCH (it’s all about search)Someone is looking for YOU
–Traditional (Google, Bing, Yahoo)
–Social (Facebook, Twitter, Youtube)
–Real time – (more real time all the time)
So, how do I become a player?
Start by realizing that Search and Engagement are now irrevocably intertwined
2 Tips for new social web marketers
• The right attitude is more important than mastery of the media.
• You don’t need a social media strategy. You need a business strategy that includes social media.
Developing a Social Marketing PlanThe Basics
Business factors to consider
• Strategy• Policy• Reputation management• Content• Confidentiality• Time
•ROI
Image courtesy of John Haydon – http://johnhaydon.com
Business Pages establish dialog and rapport with your customers, fans, and “Likers”
Promote your professional and business image
Immediate, succinct engagement and interaction
Show me!
Blogging
Where to find me
http://follr.me/joespake