social media marketing - engage or die

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Social Media Marketing – Engage or Die Memphis IREM Chapter June 10, 2010

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Presentation on the basics of Social Media marketing to the Memphis chapter of the Institute of Real Estate Management (IREM) June 10, 2010

TRANSCRIPT

Page 1: Social Media Marketing - Engage or Die

Social Media Marketing – Engage or Die

Memphis IREM ChapterJune 10, 2010

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Social Media Revolution – 2

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So, how did we get to this?

• What were you doing on the Internet 15 years ago? – It will never replace good, old fashioned

advertising– It’s just a fad– Should I invest in a website for my business?– It takes so long to get the pictures to load– I wonder what else is on this “Information Super

Highway”

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Image courtesy of Dachis Group - http://www.dachisgroup.com

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Google was started in 1998

It wasn’t long before Google became a VERB!

When was the last time you Googled yourself?

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Engage or Die! Brian Solis

SEARCH (it’s all about search)Someone is looking for YOU

–Traditional (Google, Bing, Yahoo)

–Social (Facebook, Twitter, Youtube)

–Real time – (more real time all the time)

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So, how do I become a player?

Start by realizing that Search and Engagement are now irrevocably intertwined

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2 Tips for new social web marketers

• The right attitude is more important than mastery of the media.

• You don’t need a social media strategy. You need a business strategy that includes social media.

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Developing a Social Marketing PlanThe Basics

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Business factors to consider

• Strategy• Policy• Reputation management• Content• Confidentiality• Time

•ROI

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Image courtesy of John Haydon – http://johnhaydon.com

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Business Pages establish dialog and rapport with your customers, fans, and “Likers”

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Promote your professional and business image

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Immediate, succinct engagement and interaction

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Show me!

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Blogging

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Where to find me

http://follr.me/joespake