social media marketing for real estate agents

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Social Media Marketing for Real Estate Agents. Free ebook on fan page marketing at http://facebook.com/fanpageevangelist | [email protected] | 336.210.7282

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Page 1: Social Media Marketing for Real Estate Agents
Page 2: Social Media Marketing for Real Estate Agents

→→Tweet out [I’m here with @FanPgEvangelist

We just started Social Media for Real Estate

Agents #smrea336]

TweetChat.com �

→→ Receive the Unofficial Privacy Manual for

Facebook. Ways to protect yourself as you share

on facebook.

Page 3: Social Media Marketing for Real Estate Agents

•Inhale v.s Exhale Learning

••UsingUsing Not Having Produces

Page 4: Social Media Marketing for Real Estate Agents

Do What He Does

With New Circumstances

Page 5: Social Media Marketing for Real Estate Agents

How To Set Up Profiles

•Facebook

•Twitter

•LinkedIn

How To Promote

•Basic

•Advanced

Build Client Base

Online & Offline

•Basic

•Advanced

Page 6: Social Media Marketing for Real Estate Agents

Social Media Ideas Your Social Media Ideas Your

Competitors Want You To BelieveCompetitors Want You To Believe

• Social Media is a fad

• Social Media is for kids

• You have an option

• Just set it up that’s all

• Its Too Hard

• Too Time consuming

• Too Expensive

• Your clients won’t notice

Page 7: Social Media Marketing for Real Estate Agents
Page 8: Social Media Marketing for Real Estate Agents

Study of habits

Now the fun begins

Page 9: Social Media Marketing for Real Estate Agents

Blue Links

• Determine niche

• Google Keyword Search – Free

• Groups in your niche

Photo

• Current

• Only in professional situations

• $19.99 Facebook Special

Real Names

• People have profiles

• Business have pages

• Ladies use maiden

• Men can use nick name

~ Social Media Home Base

~Like Spec Home Designed Attract

~Most Recent & News Feed

~More time spent on fb.com than Google,

Yahoo, Youtube, Microsoft,

Page 10: Social Media Marketing for Real Estate Agents
Page 11: Social Media Marketing for Real Estate Agents
Page 12: Social Media Marketing for Real Estate Agents

Get over to fb.com/fanpageevangelist “Like” our page and enter your email address to

receive our ebook entitled “Using Facebook Fan Pages To Market Your Business”

Facebook Training| Management

Page 13: Social Media Marketing for Real Estate Agents

Best Practices

Page 14: Social Media Marketing for Real Estate Agents

•Learn the difference New Feed

or Top News & Most Recent

•Good rule is 80/20

•Edu-selling

•Have at least 2 other managers

•Use Video (under 2 minutes)

•Use Text To Like

Let’s Look At Your Fan Page!

Page 15: Social Media Marketing for Real Estate Agents
Page 16: Social Media Marketing for Real Estate Agents

Prices are based on camera ready acceptable quality

photo, art and logos. We can provide any needed services

for a complete turn-key job.

Page 17: Social Media Marketing for Real Estate Agents
Page 18: Social Media Marketing for Real Estate Agents
Page 19: Social Media Marketing for Real Estate Agents
Page 20: Social Media Marketing for Real Estate Agents
Page 21: Social Media Marketing for Real Estate Agents

Surviving And Thriving

Surviving and Thriving: 365 Facts in Black Surviving and Thriving: 365 Facts in Black

Economic History By Julianne Malveaux Ph.D. Economic History By Julianne Malveaux Ph.D.

Foreword by Cathy HughesForeword by Cathy Hughes

Enter Enter Information Information

& Receive Updates, & Receive Updates,

Podcast & Economic Podcast & Economic

Facts. Facts.

Name

Email

Wall | Info | Welcome | Purchase Books Purchase Books | Videos

Get AccessGet Access

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Last

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365 Facts In Black Economic History

Page 22: Social Media Marketing for Real Estate Agents
Page 23: Social Media Marketing for Real Estate Agents

Here’s my card, here’s my brochure

go to my website! (habits)

Page 24: Social Media Marketing for Real Estate Agents

Link Tweeter

Main Site

• Website

• Fan Page

Include Alternate Contact

• Phone #

• Email

Professional Picture

• High Quality

• CurrentCocktail Party

Page 25: Social Media Marketing for Real Estate Agents
Page 26: Social Media Marketing for Real Estate Agents

Get filled out 100%

ASAP!

• Makes you standout

• Use niche keywords

• No less than 3 recommendations

Create At Least 3 Groups

• 2 Around Profession

• 1 Personal

Vanity URL

• Use everywhere increases Google rank for your name

• Create public profile full view

Business Lunch

Other ex. Trulia, Active Rain

Page 27: Social Media Marketing for Real Estate Agents
Page 28: Social Media Marketing for Real Estate Agents

Clients Like �

• QR Codes

• Take clients from online to offline & visa versa

Facebook

Contest &

Generating Leads

• WildFire

• $5/Campaign

• Neighborhood Group Become Go Person

Tweet Your Horn!

• Send Home Owner Tips

• Send Professional activities, niche advice, open houses

Page 29: Social Media Marketing for Real Estate Agents

Enter

Directories

• NearbyTweets.com

• Twellow.com

• WeFollow.com

Bring People

Together

• MeetUps

• TweetUps

• Public Speaking

Create & Post Client

Photo Albums

• Tag them

• Add contactme tab facebook.com/com

• Use Questions App

• Birthday wishes

Page 30: Social Media Marketing for Real Estate Agents

Bonus Tips & Tools

Biznik.com - Community Social Site

Ning.com – Community Social Site

LinkedIn Answers – Ask & Advise

Yahoo Answers – Ask & Advise

Google Analytics – Measure and monitor

Jotform.com – Add survey & contact forms

Animoto – Creates Videos

Ping.fm – Post once to many sites

RealBird.com

..ComsComs List here: List here: Zillow, Zipvo, Backpage,

HomeAgain, SawItOnline, FindMyRoof.comBetterSpeaking.org

Page 31: Social Media Marketing for Real Estate Agents

•Don’t Waste Time

•Seek Outside Advice

•(15” neck)

••Using It Social Media,Using It Social Media, Not

Having Social Media Produces

Oliver Holms

Page 32: Social Media Marketing for Real Estate Agents

(3 hours est $150)

Page 33: Social Media Marketing for Real Estate Agents

Ten Reasons Why Real Estate Professionals Need Social Media:

• Brand Exposure (Facebook 600+ million users, Twitter 200+ million users, Linkedin 100+ million users etc)

• Your Competition is already there and has a following that you have to catch up to!

• This is how your potential clients find information about Real Estate (buying, selling etc)

• There are conversations being had about your Brand and Industry that you NEED to respond to!

• Gives consumers and other professionals a better idea of WHO they are dealing with – Transparency!

• You will benefit from the Community style flow of information and find out things you otherwise wouldn’t have!

• You will be an Industry Leader – Not Follower! Early adopters of are winning big!

• You will find NEW ways to conduct and streamline your business! Growing a client base and professional Network!

• You can call yourself the “Neighborhood Expert” and your profiles and articles will support that claim!

• Technology and Business Models are evolving and so must you! Lastly everyone else is doing it and you don’t want to be the one guy or gal NOT doing it!