social media marketing for your school
DESCRIPTION
My presentation from the Ontario Federation of Independent Schools (OFIS) New Principals course. This 3 hour presentation covers the basics of marketing and then the best use of Social Media. I'm sorry that there isn't any audio this time. Please contact me if you are interested setting up effective Social Media Marketing for your school.TRANSCRIPT
Social Media Manager(Twitter, Facebook, blogs, newsletters
and podcasts)
Travis Allison
hashtag: #SocMedOurKids
@ourkidsnet
questions,please
1st Q
webinars?
marketing basics
(or... the world doesn’t need another private
school)
I’ll explain
marketing is... getting someone who has a need to
know, like & trust you.
- John Jantsch
need - unique perspective or
skill
sell on your unique skills
or...
compete on price
(race to the bottom)
1.who is your customer?
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
people don’t buy what you do, they buy why you do
it.
why is what makes you distinct
and not just another private
school
<video>
http://www.ted.com
Watch this video at
http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html
</video>
why? (60 secs)
(homework)
show don’t tell
teach them
be helpful
it better be what you do best.
very practical
inspiring
7 steps
1. narrow your focus
2.find and communicate a core difference
3. package your business
4. create marketing materials
that educate
5. lead generationadvertisingreferrals
pr
6. harness technology(the rest of the morning)
7. live by a calendar
social, why?
1 person, 1 hour/day
...maybe wear a shirt
<facebook>
facebook basics
goal = show leadership
leverage your skills
(which are?)
500 000 000
55 minutes/day
38 year old
woman
4 types
profile
groups
pages
WOM
newsfeed-fans (Likers?)-fans’ friends
customizable
html
custom URL
520 x 675
200 x 520
visual medium(all social media is)
speak in pictures
videos, too
conversations
what is your favourite memory of your
first day at school?
facebook.com/username
privacy
4th = community
pages
advertising
resource:wildfireapp.com
day school = VERY local
resource: Mashable.com
10 mustshttp://mashable.com/2010/01/13/marketing-women-facebook/
resource: MariSmith.com
21 ways to increase “Likes”
important because...
what do you say?
we’ll cover 10
widgets in website
make a welcome video
- 30-60 seconds- students
get students to tag photos
join via text32665 (FBOOK) with the words
“fan yourschoolusername”
link to twitter
Facebook ads(see above)
upload your videos- embed in home site
- tubemogul.com
use apps-involver.com
- Vpype Live Broadcaster
invite from your newsletter
put it in your print
youropenbook.org
zesty.ca/facebook
privacy - American
Library Association
</facebook>
other social
<social media revolution video>
Watch this video at http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
</social media revolution video>
#2
google juice
there vs perfect
there vs perfect
tweet about?
hootsuitestatsteam tweetingschedulingassigning
monitor what is being said about
you
google alerts- your name- your school’s name- your industry “private school canada” independent+school+mississauga-boarding- your closest competitor
RSS
mobile
average teen texts 50+ times a day
location
location games for tours and orientation
setting up your system
rubber, meet road