social media marketing framework

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OMLogic Consulting

Making Sense of Social Media Marketing

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What is Social Media Marketing?

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“Social Media Marketing or SMM is the process of promoting a product, service or a brand using Social Media such as Facebook, LinkedIn, Blogs, Twitter, Flickr, YouTube etc.”

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Why SMM?

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Social Media sites are more popular than Porn sites

184m+ people have a blog (McCann, March 08)

YouTube has more than 100,000,000 Videos

Twitter adds 32 million+ unique visitors/month reaching to 50 million by 2009 year end (TechCrunch)

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Why SMM?

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Facebook has 200+ million users adding 600k users per day(http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/)

LinkedIn has more than 40 million users and more than 12.4 million unique visitors per month (http://www.techcrunch.com/2009/05/20/twitter-surges-past-digg-linkedin-and-nytimescom-with-32-million-global-visitors/)

More than 600 Social bookmarking sites, Digg receives 21 million unique visitors a month (Quantcast)

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Global Stories

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Increasing the revenue: Dell made US$ 2 million using Twitter.

Multiplying sales: MASI bicycles doubled sales in two years using blogging and podcasting to reach out.

Building up the relevant community: American Express multiplied its user base 80 times in 11 months using Social Network.

Online Reputation: A video on YouTube posted by 2 employees of Dominos costed them over US$ 50m.

CRM: Direct2Dell initiative transformed Dell computer’s customer satisfaction.

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Let’s look at a Typical SMM Paradigm

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Typical Approach

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Identify Social Media Channels Create Content Upload Content Try to Measure Effectiveness Hope Magical Results

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What results can you expect?

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Views on Social Media Channels

Some Traffic on the Website

May be Some Improvement in Search Engine Rankings

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Has the Business met its Objectives?

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Doubtful?

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Are the Views & Traffic Significant?

Are the Views & Traffic Relevant?

Does the Message Addresses the Concerns of the Potential Customers?


Social Media Marketing Framework that Works!


Social Media Marketing = Medium + Message

Content is the Key. ‘Quality’ wins!


Online Marketing: Bringing Customers to your Site

SMM: Going Where your Customers Are!

Channel Identification is Critical!

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SMM is about Permission vs Interruption

vs


SMM is about Engagement & Conversations

Participation is Must!


Consumer/User is REALLY the King in SMM!

Serve them well. Inspire them to market your brand!


Experimentation is Not at all Bad in SMM.

It’s the only way to Win SMM war for most of us!


You can Measure Performance in SMM

Every channel has its own metrics

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Creation Population

Promotion

Visibility/Branding/

Leads/Sales

Channels, Positioning & Message

Measurability

Content

•Blog•Community•Advertising •Groups•Mashup

•Multichannel•Mashup

•Photos, Videos, PPTs, Blog Stories, Tweets etc

Business Objectives

Target Audience


A Case Study - Commonwealth Games Community on FB

http://www.facebook.com/commonwealth.games/

For more insights, check out

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Thank You!

Ready to realize the full potential of Social Media Marketing?

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Email: [email protected] | Phone: +91-11-47052805

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