social media marketing game plan
TRANSCRIPT
© 2015 AZSocialMediaWiz.com
Your Social Media Game Plan for SuccessGiselle Aguiar, AZ Social Media Wiz
© 2015 AZSocialMediaWiz.com
Think Like the Searcher➡ How will they find you?
✓ Website - capture leads
✓ Blog/Video - content
✓ Social Media
➡ The consumer is in control
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➡ “You have to go where the people are.” ~Walt Disney, 1953
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➡ Google+: 1.6+ billion
➡ Facebook: 1.5+ billion
➡ Twitter: 1+ billion
➡ LinkedIn: 347+ million
➡ Pinterest: 100+ million
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Where the People Are
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The Major Networks
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Know Thyself➡ What’s you/your company’s
Mission?
➡ What are your Goals & Objectives?
➡ What’s your Brand?
➡ What’s your Niche?
➡ What makes you different, better, unique?
➡ Know your competition
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Goals Must be “SMART”Sample goal: Reach 100 Twitter followers in 30 days
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Know Your Target➡ Define your target market’s
persona
➡ Research
➡ Figure out where they hang out online
➡ What are their interests, likes, pain points
➡ Think like your target market
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Strategic Plan
➡ Strategies to accomplish your goals
➡ Specific strategies for
✓ Blogging & Content Marketing
✓ Each of the social networks
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Tactical➡ Blog at least 1x a week
✓ 2-3 a week is optimal
➡ Building your following - 90 minutes a day for 30 days
➡ Maintaining your following - 30 minutes a day
➡ 10-4-1 Rule - keep feeding them
✓ For every 15 posts
❖ 10 are other people’s content
❖ 4 are your original content or tips
❖ 1 is a direct sales pitch or call-to-action10!
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Integrate with Your Website
➡ How are you going to capture leads?
➡ Call-to-Action
➡ Make it easy for people to follow you on social media
➡ Make it easy for visitors to share your content with their friends
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Analyze Monthly✓ Which of your efforts are driving people to your site
the most✓ Conversion rates✓ Most popular blog posts
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Analyze Monthly➡ Social Network Insights & Analytics
✓ Do the demographics represent your target market
✓ Which posts got the most engagement?
✓ What’s your Reach?
➡ Are you getting social amplification?
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Analyze➡ Did you meet your goals?
➡ What worked & what didn’t work?
➡ What did you learn about your target market?
➡ What is the best time to post or tweet?
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Adjust Accordingly
➡ Plan out your strategy for the next month
➡ Adjust your tactical plan to implement the strategies
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If you fail to plan…
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…you plan to fail
© 2015 AZSocialMediaWiz.com 17!
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