social media marketing.[in plain english]

HI, I’M KRISTEN, PRINCIPAL DIGITAL STRATEGIST AT THINQ (THE STRATEGY ARM OF MARKET UNITED).

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THE GROWTH OF SOCIAL MEDIA HAS CHANGED THE MARKETING LANDSCAPE.

BUT THERE’S MORE TO IT THAN JUST

CREATING A COMPANY PROFILE

ON THE LATEST PLATFORM.

BECAUSE PLATFORMS CAN QUICKLY BECOMEIRRELEVANT & OBSOLETE.

IT’S NOT EVEN SO MUCH ABOUT ANTICIPATING THE NEXT BIG THING.

AS IT IS ABOUT RETHINKING MULTIPLE FACETS OF YOUR BUSINESS.

SOCIAL MEDIA WORKS BEST WHEN IT’S USED AS PART OF A HOLISTIC DIGITAL APPROACH.

1.USE SOCIAL MEDIA TO COMMUNICATE WITH YOUR CUSTOMERS.

2.AS WELL AS YOUR EMPLOYEES.

3.SOCIAL MEDIA IS A GREAT CHANNEL FOR PROVIDING CUSTOMER SERVICE.

4.AND RECRUITING NEW TALENT.

5.SOCIAL MEDIA WAS MADE FOR COLLABORATION.

6.AND LET’S NOT FORGET ABOUT CRM.

7.SOCIAL MEDIA ENABLES YOU TO MANAGE YOUR REPUTATION.

8.AND HARNESS COMMUNITY KNOWLEDGE.

9.SOCIAL MEDIA FOSTERS INNOVATION.

10.AND ALLOWS YOU TO FIND OUT WHAT YOUR CUSTOMERS REALLY THINK.

SOCIAL MEDIA IS MEASURABLE,BUT NOT SO MUCH IN THE TRADITIONAL SENSE.

THINK ENGAGEMENT RATHER THAN REACH,QUALITY OVER QUANTITY.

passalong value

authority

installs

views

friends

traffic

sentimentsocial mentions

registrations

themes

share of voice

user-generated content

inbound links

inbound links

IF YOU CREATE UNIQUE BRAND EXPERIENCES, ADD VALUE,

EXCEED YOUR CUSTOMERS’ EXPECTATIONS - THEY WILL PASS IT ALONG FOR YOU.THEY WILL PASS IT ALONG FOR YOU.

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