social media marketing infm 600.pptx
TRANSCRIPT
Social Media Marketing (SMM)Prannoy Banerjee | Karan Kashyap | Rohan Khadilkar | Suparna Nevagi
Companies have started realizing the importance of having an online presence.
However, “85% of marketers aren’t sure what social media tools are the best to use” (Stelzner, 2014).
Background
Advantages & Disadvantages
Etiquettes
Marketing Moves
Marketing Strategies
Recommendations
References
Research QuestionWhat Social Media Marketing strategies work best for organizations ? Ideas
Keys
A five step plan for implementing the perfect social media strategy:
Three-Plus Rule
Visuals for Social Media
Platform Specific Strategies
User Oriented Approach
Social Media Marketing Factors“We don’t have a choice whether we DO Social media, the question is how well we DO it” – Erik Qualman
• Are you annoyed by the advertisements on your social page?
• Have you ever intentionally clicked on it?
Social Media Marketing Tools
Hootsuite BulkBuffer PhotoSync
An average reader recognizes seeing an ad once, after actually seeing it thrice.
Conclusion
A successful SMM requires a lot of effort
Defining the right strategy isn't easy
The 5 step plan makes the job easier
Micro strategies can be built on this foundation
Popular Brands & Company Logos! (n.d.). Available: http://logoary.com/social-media-logos.htm Date Accessed: 05/08/2016
Kemp, S. (2016, January 27) Digital in 2016. We Are Social. Available: http://wearesocial.com/uk/special-reports/digital-in-2016 Date Accessed: 4/17/2016
Mawhinney, J. (2016, January 13) 37 Visual Content Marketing Statistics You Should Know in 2016. Available: http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.00073q9xxat1co0114l1izfyj492h Date Accessed: 5/1/2016
R. (n.d.). Maya Presentation Title. Available: https://creativemarket.com/Ryanda/73154-Maya-Presentation-Template Date Accessed: 5/1/2016
From (Kemp, S., 2016)
From (Mawhinney, J., 2016)
Our research was primarily focused towards:
• Identifying key marketing strategies employed by organizations
• Methods to make it more effective