social media marketing mix
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TRANSCRIPT
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SocialMedia
Marketing
MIXpresented by Lindsey Fair
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It used to be about
sales..
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Then it was about eyeballs..
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Now it’s about
the human
touch.
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NOW it’s about
community.
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simple answer..
those that don’t will
get ditched
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detailed answer..it’s about
where social media fits in
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It’s intermixed.
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The marketing funnel is dying.
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Now everyone intersects with brands in many ways at many stages.
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But how do we make this happen?
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sites that converse.
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sites that tell a story.
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sites for research.
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sites for shopping.
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sites for teaching.
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and there’s some that you have your cake and eat it
too!
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But when do we
use which one?
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Do you have a word-of-
mouth problem?
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Do you have a
complexity
problem?
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Do you have a hide-and-seek
problem?
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•Listening•Talking•Energizing•Supporting•Embracing
Once you know the problem, you can figure out what you need to do and how it fits in the mix.
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All photos used in this presentation are licensed
under Creative Commons, NonCommercial-ShareAlike
3.0 and sourced through Google Images and flickr
Discussion
1. Is it becoming less social?
2. Does it still come back to sales?
3. Is SM making us unable to have conversations in person?
4. Is it different than book nerds? Does it matter? Instead of social should it be called peer-to-peer?