social media marketing - red & yellow › content › uploads › ... · the red & yellow...
TRANSCRIPT
CAREER BOOSTING SHORT COURSE
Gain a solid grounding in social media marketing by getting hands-on with a range of tools, platforms, and best practices
SOCIAL MEDIA MARKETING
Red & Yellow has been teaching business leaders to think creatively since 1994
Duration: 10 weeks
Time commitment: 8-10 hours / week
A highly respected Red & Yellow Certificate
Cost: R13 500 *payment plans available
THE COURSE DETAILS
The Red & Yellow Social Media Marketing Course is a 10-week online
course. Designed to introduce you to effective social media marketing for
your brand or business, the course will give you a practical understanding
of the latest in social media platforms, advertising, best practices, tactics
and strategies that you can immediately implement.
CAREER BOOSTING SHORT COURSE
Who should take this course? • People who want to gain an excellent
grounding in social media marketing
• Aspiring or current social media
marketers, community managers,
brand managers, customer service
or PR executives, entrepreneurs and
content marketers
• Digital marketers who want a
professional understanding of social
media marketing techniques and global
best-practice principles
• Marketers who aim to increase brand
awareness, sales and conversions through
professional social media marketing
• Anyone who wants to promote their brand
more effectively online
What you’ll learn• Upgrade your knowledge and skills through
highly practical coursework
• Consolidate or enhance your existing social
media knowledge
• Understand the potential social media holds
for personal branding
• Develop content for your brand and create a
content calendar
• Learn how to implement social advertising
campaigns
• Know how to use all major platforms,
including Instagram, for your brand
• Use social media to gain business
intelligence and develop loyal fans
• Learn how to manage communities and use
social media for customer
• Know how to measure and optimise your
efforts using data analytics
SOCIAL MEDIA MARKETING I am absolutely loving this course and am
pleased to report that I am trying out new
things on my own Facebook business
profile (@greenroomhoutbay) and have
seen an increase in reach, engagement and
(yay!) bookings! Very encouraging after a
tough winter in the guesthouse business!
Katie Dijzel - Green Room Guest House
Guesthouse (sent to us during Module 3 only)
MODULE 1: INTRODUCTION TO SOCIAL MEDIA
• Explain how social media integrates with other channels
• Justify the need for social media for your business
• List the business objectives social media can help you to achieve
MODULE 2: STRATEGY AND PLANNING
• Write SMART marketing objectives
• Select platforms
• List differences between major platforms
• Optimise brand presence
MODULE 3 : IMPLEMENTATION: CONTENT (OVER 2 WEEKS)• Explain content marketing
• Create a content plan
• Create optimised content for major social media platforms
MODULE 4 : PAID ADVERTISING ON SOCIAL MEDIA (OVER 2 WEEKS)• State what kind of objectives can be pursued using social media advertising
• Explain the objectives, ad types, and targeting options available on major social
media platforms
• Advertise on social media
How it unfolds…The first week is dedicated to orientation. You’ll
get to familiarise yourself with the online learning platform (virtual
classroom), understand how everything works, meet the humans that’ll
support you during this upskilling process. Then from the next week,
you’ll start delving into the modules.
THE LEARNING JOURNEY
Aligned with the real world: courses are developed in response to market needs or skills gaps brought on by this rapidly-changing world.
Relevant: we collaborate with industry experts to ensure the content is relevant, value-adding and delivers real-life learnings and practical applications.
A great learning experience: course material is enriched with exclusive videos, live tutorial sessions with knowledgeable humans, and interesting case studies that bring the theory to life,
Complete with real humans who have your back: there is a team committed to supporting you, and providing deeper subject-matter expertise.
We develop online courses that are:
THE LEARNING JOURNEY CONTINUED...
MODULE 5: IMPLEMENTATION: COMMUNITY RELATIONSHIP MANAGEMENT• Create a community management strategy
• Conduct reputation management strategies
• Set up social media for customer service campaign
MODULE 6: REPORTING AND ANALYTICS• Draw on different methods of calculating social media ROI
• Use analytics tools for major social media platforms
• Report the right results to the right people
• Optimise social media platforms for the best performance
MODULE 7: SOCIAL MEDIA (PLATFORMS / STRATEGY / ADVERTISING)• Learn the best ways to engage with audiences on the top social media platforms
• Create a social media strategy
• Create best-practice ads to be displayed on the top social media platforms
MODULE 8: OPTIMISING (DATA ANALYTICS / CONVERSION OPTIMISATION / APPENDIX)• Discover how to pick the right test for specific goals and purposes
• Perform conversion optimisation step by step to improve marketing efforts
• Understand the basics of how to approach Google Analytics and some other
analytics platform
Included:quick quizzes,
practical assignments & live sessions
to help you along the way.
Learn from leading experts and key course contributorsTogether with prolific industry input and our smart education
team, we’ve designed an original, 21st Century relevant course that
focuses on helping leaders and managers create highly-productive
and happy teams.
Meet your course producerSu Little - With over 15 years of both digital agency and
corporate social media, digital, CRM, strategy, e-commerce,
experiential events and brand management experience under
her belt, Su has won numerous industry awards and was the first
South African to be recognised on the global list of Corporate
Social Strategists. Su has been a regular speaker at social media,
digital and integrated marketing conferences around South Africa.
Meet your course designer Robyn Hazekamp - Red & Yellow’s Head of
Instructional Design
After tutoring English at UCT, Robyn taught English to teachers
in Korea and followed by lecturing at a university. With this solid
academic grounding in place, Red & Yellow was lucky that she
decided to join and add her lustre as the Head of the Instructional
Design team. She has designed, written and delivered many online
courses in her time.
Weekly assignments build on each other (scaffold). Together with the final research project,
the outcome will be a new set of skills and the know-how to implement immediately.
(Voilà - a beautiful new skill mastered!)
Creative Thinking
Critical Thinking
Conflict Resolution
Social Intelligence
Adaptability
The reality is that AI and robots will replace many of the jobs we know
today. The likes of NASA and Google are already ahead of the game in
their early recognition of the importance of ‘soft’ skills.
Our courses and programmes are designed to prepare humans for this
unknown world, by combining topic-specific knowledge and know-how,
as well as a selection of the 10 uniquely human skills we’ve identified
that will set us apart from ‘robots’:
Learning you won’t get anywhere else!
*UNIQUELY HUMAN SKILLS
Leadership
Empathy
Conflict resolution
Critical thinking
Adaptability
Creative thinking
Social intelligence
Persuasion
Negotiation
Mindfulness
OUR HUMAN TOUCH
Uniquely Human Skillskey to this course:
+
SarahFadlar
Vuyani Kelly Zubeida
Phakamisa
A dedicated team available on email, phone and online
forum to support, encourage and assist you.
AvantiCourse Coordination
Team Manager
THE RED & YELLOW DIFFERENCE
Our promiseAn incredible, different-from-the-norm learning experience that combines the best of ‘online’
with the best of ‘real world’ to ensure you have industry-relevant knowledge, the practical
know-how to implement, and the human skills essential for the future.
The leading benefits of online learning are time-flexibility, convenience and the ability
to study anywhere in the world. To offer the best of both worlds, we’ve transformed our
online platform into a ‘virtual classroom’ learning experience you won’t get anywhere
else - combining human interactions, input from our academic staff and industry gurus,
with all the convenience you need.
Real humans have your backThere is a team of real, live people (not bots) dedicated to getting students over the finish-line, and ensuring they have the
best, most value-adding learning experience. Our Course Coordination team are your motivational cheerleaders and there
to assist with any admin related queries. And our knowledgeable team of Instructional Designers and subject matter experts
are always available for more course specific questions.
Original, carefully-curated and relevant contentRather than opting for the easy option of “reselling” content created by others, we create our own course content to ensure
it delivers on the expectation that a Red & Yellow certificate is the mark of a genuinely competent, capable graduate who is
able to add value from day one.
ONLINE LEARNING + the ‘human touch’ you’ll only get from us
Video content + live sessions with subject matter expertsWe’ve dialed up the blended learning aspect so that you have an even more rewarding learning experience. You get to ask
industry experts all your questions and pick their brains on your challenges.
NEXT STEPS
SIGN UP NOW AND SECURE YOUR PLACE
1. Visit https://www.redandyellow.co.za/course/social-media to sign up now
2. Select “Book and pay now” to pay the full price upfront.
3. Fill out the quick registration form and pay via credit card, EFT or Snapscan
Need a payment plan? We have options - check out our handy payment plans
www
HAVE QUESTIONS?
Give one of our amazing Career Advisors a call at +27 872 273 283
or pop us an email [email protected]
DIARISE THIS LIFE-CHANGING DATE
Pop the start date into your calendar and get ready for 10 of the most
important life-changing weeks. We can’t wait to see what you achieve!
Get in touch +27 872 273 283
redandyellow.co.za
Follow us: @redandyellowed
HAVE YOUR SAY
We care deeply about our students’ learning
experience, so we’ve built 3 feedback-opportunities into
the process. We look forward to
your input!
Our company social media
accounts have had a massive
hike in reach, engagements
and overall performance on all
platforms. I credit that mostly to all
the skills I learnt in the social media
course. I’m really impressed with
how the course covered everything
I needed to know. The results I have
to show for our first month is beyond
anything I was expecting.
- Bianca Rust, PR & Social Media at FRANKE
Have a group of individuals you’d
like to put on this course?
We’re always keen to play a bigger role in educating more
people. So if you have a few people you believe could
benefit, we’ll find a way to make it work for all parties.
Contact: Steven Fine, Business Development Consultant
Email: [email protected]
Phone: +27 872 273 283