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CAREER BOOSTING SHORT COURSE Gain a solid grounding in social media marketing by getting hands-on with a range of tools, platforms, and best practices SOCIAL MEDIA MARKETING Red & Yellow has been teaching business leaders to think creatively since 1994

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Page 1: SOCIAL MEDIA MARKETING - Red & Yellow › content › uploads › ... · The Red & Yellow Social Media Marketing Course is a 10-week online course. Designed to introduce you to effective

CAREER BOOSTING SHORT COURSE

Gain a solid grounding in social media marketing by getting hands-on with a range of tools, platforms, and best practices

SOCIAL MEDIA MARKETING

Red & Yellow has been teaching business leaders to think creatively since 1994

Page 2: SOCIAL MEDIA MARKETING - Red & Yellow › content › uploads › ... · The Red & Yellow Social Media Marketing Course is a 10-week online course. Designed to introduce you to effective

Duration: 10 weeks

Time commitment: 8-10 hours / week

A highly respected Red & Yellow Certificate

Cost: R13 500 *payment plans available

THE COURSE DETAILS

The Red & Yellow Social Media Marketing Course is a 10-week online

course. Designed to introduce you to effective social media marketing for

your brand or business, the course will give you a practical understanding

of the latest in social media platforms, advertising, best practices, tactics

and strategies that you can immediately implement.

CAREER BOOSTING SHORT COURSE

Who should take this course? • People who want to gain an excellent

grounding in social media marketing

• Aspiring or current social media

marketers, community managers,

brand managers, customer service

or PR executives, entrepreneurs and

content marketers

• Digital marketers who want a

professional understanding of social

media marketing techniques and global

best-practice principles

• Marketers who aim to increase brand

awareness, sales and conversions through

professional social media marketing

• Anyone who wants to promote their brand

more effectively online

What you’ll learn• Upgrade your knowledge and skills through

highly practical coursework

• Consolidate or enhance your existing social

media knowledge

• Understand the potential social media holds

for personal branding

• Develop content for your brand and create a

content calendar

• Learn how to implement social advertising

campaigns

• Know how to use all major platforms,

including Instagram, for your brand

• Use social media to gain business

intelligence and develop loyal fans

• Learn how to manage communities and use

social media for customer

• Know how to measure and optimise your

efforts using data analytics

SOCIAL MEDIA MARKETING I am absolutely loving this course and am

pleased to report that I am trying out new

things on my own Facebook business

profile (@greenroomhoutbay) and have

seen an increase in reach, engagement and

(yay!) bookings! Very encouraging after a

tough winter in the guesthouse business!

Katie Dijzel - Green Room Guest House

Guesthouse (sent to us during Module 3 only)

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MODULE 1: INTRODUCTION TO SOCIAL MEDIA

• Explain how social media integrates with other channels

• Justify the need for social media for your business

• List the business objectives social media can help you to achieve

MODULE 2: STRATEGY AND PLANNING

• Write SMART marketing objectives

• Select platforms

• List differences between major platforms

• Optimise brand presence

MODULE 3 : IMPLEMENTATION: CONTENT (OVER 2 WEEKS)• Explain content marketing

• Create a content plan

• Create optimised content for major social media platforms

MODULE 4 : PAID ADVERTISING ON SOCIAL MEDIA (OVER 2 WEEKS)• State what kind of objectives can be pursued using social media advertising

• Explain the objectives, ad types, and targeting options available on major social

media platforms

• Advertise on social media

How it unfolds…The first week is dedicated to orientation. You’ll

get to familiarise yourself with the online learning platform (virtual

classroom), understand how everything works, meet the humans that’ll

support you during this upskilling process. Then from the next week,

you’ll start delving into the modules.

THE LEARNING JOURNEY

Aligned with the real world: courses are developed in response to market needs or skills gaps brought on by this rapidly-changing world.

Relevant: we collaborate with industry experts to ensure the content is relevant, value-adding and delivers real-life learnings and practical applications.

A great learning experience: course material is enriched with exclusive videos, live tutorial sessions with knowledgeable humans, and interesting case studies that bring the theory to life,

Complete with real humans who have your back: there is a team committed to supporting you, and providing deeper subject-matter expertise.

We develop online courses that are:

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THE LEARNING JOURNEY CONTINUED...

MODULE 5: IMPLEMENTATION: COMMUNITY RELATIONSHIP MANAGEMENT• Create a community management strategy

• Conduct reputation management strategies

• Set up social media for customer service campaign

MODULE 6: REPORTING AND ANALYTICS• Draw on different methods of calculating social media ROI

• Use analytics tools for major social media platforms

• Report the right results to the right people

• Optimise social media platforms for the best performance

MODULE 7: SOCIAL MEDIA (PLATFORMS / STRATEGY / ADVERTISING)• Learn the best ways to engage with audiences on the top social media platforms

• Create a social media strategy

• Create best-practice ads to be displayed on the top social media platforms

MODULE 8: OPTIMISING (DATA ANALYTICS / CONVERSION OPTIMISATION / APPENDIX)• Discover how to pick the right test for specific goals and purposes

• Perform conversion optimisation step by step to improve marketing efforts

• Understand the basics of how to approach Google Analytics and some other

analytics platform

Included:quick quizzes,

practical assignments & live sessions

to help you along the way.

Learn from leading experts and key course contributorsTogether with prolific industry input and our smart education

team, we’ve designed an original, 21st Century relevant course that

focuses on helping leaders and managers create highly-productive

and happy teams.

Meet your course producerSu Little - With over 15 years of both digital agency and

corporate social media, digital, CRM, strategy, e-commerce,

experiential events and brand management experience under

her belt, Su has won numerous industry awards and was the first

South African to be recognised on the global list of Corporate

Social Strategists. Su has been a regular speaker at social media,

digital and integrated marketing conferences around South Africa.

Meet your course designer Robyn Hazekamp - Red & Yellow’s Head of

Instructional Design

After tutoring English at UCT, Robyn taught English to teachers

in Korea and followed by lecturing at a university. With this solid

academic grounding in place, Red & Yellow was lucky that she

decided to join and add her lustre as the Head of the Instructional

Design team. She has designed, written and delivered many online

courses in her time.

Weekly assignments build on each other (scaffold). Together with the final research project,

the outcome will be a new set of skills and the know-how to implement immediately.

(Voilà - a beautiful new skill mastered!)

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Creative Thinking

Critical Thinking

Conflict Resolution

Social Intelligence

Adaptability

The reality is that AI and robots will replace many of the jobs we know

today. The likes of NASA and Google are already ahead of the game in

their early recognition of the importance of ‘soft’ skills.

Our courses and programmes are designed to prepare humans for this

unknown world, by combining topic-specific knowledge and know-how,

as well as a selection of the 10 uniquely human skills we’ve identified

that will set us apart from ‘robots’:

Learning you won’t get anywhere else!

*UNIQUELY HUMAN SKILLS

Leadership

Empathy

Conflict resolution

Critical thinking

Adaptability

Creative thinking

Social intelligence

Persuasion

Negotiation

Mindfulness

OUR HUMAN TOUCH

Uniquely Human Skillskey to this course:

+

SarahFadlar

Vuyani Kelly Zubeida

Phakamisa

A dedicated team available on email, phone and online

forum to support, encourage and assist you.

AvantiCourse Coordination

Team Manager

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THE RED & YELLOW DIFFERENCE

Our promiseAn incredible, different-from-the-norm learning experience that combines the best of ‘online’

with the best of ‘real world’ to ensure you have industry-relevant knowledge, the practical

know-how to implement, and the human skills essential for the future.

The leading benefits of online learning are time-flexibility, convenience and the ability

to study anywhere in the world. To offer the best of both worlds, we’ve transformed our

online platform into a ‘virtual classroom’ learning experience you won’t get anywhere

else - combining human interactions, input from our academic staff and industry gurus,

with all the convenience you need.

Real humans have your backThere is a team of real, live people (not bots) dedicated to getting students over the finish-line, and ensuring they have the

best, most value-adding learning experience. Our Course Coordination team are your motivational cheerleaders and there

to assist with any admin related queries. And our knowledgeable team of Instructional Designers and subject matter experts

are always available for more course specific questions.

Original, carefully-curated and relevant contentRather than opting for the easy option of “reselling” content created by others, we create our own course content to ensure

it delivers on the expectation that a Red & Yellow certificate is the mark of a genuinely competent, capable graduate who is

able to add value from day one.

ONLINE LEARNING + the ‘human touch’ you’ll only get from us

Video content + live sessions with subject matter expertsWe’ve dialed up the blended learning aspect so that you have an even more rewarding learning experience. You get to ask

industry experts all your questions and pick their brains on your challenges.

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NEXT STEPS

SIGN UP NOW AND SECURE YOUR PLACE

1. Visit https://www.redandyellow.co.za/course/social-media to sign up now

2. Select “Book and pay now” to pay the full price upfront.

3. Fill out the quick registration form and pay via credit card, EFT or Snapscan

Need a payment plan? We have options - check out our handy payment plans

www

HAVE QUESTIONS?

Give one of our amazing Career Advisors a call at +27 872 273 283

or pop us an email [email protected]

DIARISE THIS LIFE-CHANGING DATE

Pop the start date into your calendar and get ready for 10 of the most

important life-changing weeks. We can’t wait to see what you achieve!

Get in touch +27 872 273 283

redandyellow.co.za

Follow us: @redandyellowed

[email protected]

HAVE YOUR SAY

We care deeply about our students’ learning

experience, so we’ve built 3 feedback-opportunities into

the process. We look forward to

your input!

Our company social media

accounts have had a massive

hike in reach, engagements

and overall performance on all

platforms. I credit that mostly to all

the skills I learnt in the social media

course. I’m really impressed with

how the course covered everything

I needed to know. The results I have

to show for our first month is beyond

anything I was expecting.

- Bianca Rust, PR & Social Media at FRANKE

Have a group of individuals you’d

like to put on this course?

We’re always keen to play a bigger role in educating more

people. So if you have a few people you believe could

benefit, we’ll find a way to make it work for all parties.

Contact: Steven Fine, Business Development Consultant

Email: [email protected]

Phone: +27 872 273 283