social media marketing, search engine optimization, ppc, email marketing
DESCRIPTION
Offshore Outsourcing Services Gateway commits and delivers the best of Offshore Outsourcing Services. We bring substantial savings and highest quality of offshore software development capabilities. We have achieved this based on extensive experience gathered over years of experience leading to a superior team of brilliant IT professionals, matured processes, seamless communication methodologies, sound project management capabilities and world class infrastructure. "Our clients love us and we strive hard to be loved." We have often been termed by our customers as the "team next floor". The availability and accessibility of our teams ensures full transparency, complete control and comfort of 24x7 accessibility of the team which is much higher than the team they have on their own office floor. The Gateway Group of Companies was founded in 1997. In 11 years of our existence we have been able to achieve the recognition of being one of the elite full service IT companies in the Indian software industry. We are one of the leading Offshore Software Development Services providers having a spotless track record of consistently delivering workable, robust offshore software solutions by adopting innovative approaches and remaining committed to quality, processes and outstanding technological prowess. We specialize in the business of providing offshore software development services to our clients in over 21 countries globally. We offer Application Development Services, Application Maintenance Services, Product Development Services, Legacy Application Migration Services, Multimedia Creations, and Search Engine Optimization Services. Our team of 800+ IT professionals at our Offshore Development Centre in India constitutes of some of the best technically competent brains, hand picked and identified from the Indian IT industry.TRANSCRIPT
Search Engine Marketing
www.gatewaytechnolabs.com
E-Marketing / WEB PromotionSEO (Search Engine Optimization)• SEO is a process to optimize your site in a way that will give it the best chances of a high
search engine listing ahead of your competitors or SEO is a process to increase website
traffic or visitor for your business
www.gatewaytechnolabs.com
SMO (Social Media Optimization) / Digital Marketing / Web 2.0 • Social Media Optimization (SMO) is a set of methods for generating publicity
through Social Media Channel
PPC Campaign (Portal & Social Network)• PPC Campaign is sponsored search program which has one of the best
industries Returns on Investment (ROI)
SEO – Search Engine Optimization
www.gatewaytechnolabs.com
1. Designing Analysis2. Website & Keyword Analysis / Research3. On Page Optimization4. Off Page Optimization5. Technical Optimization6. Monitoring & Tracing7. Analytic & Goal Conversion Setup8. Reports Design & Submission
We specialize in Organic/Natural (White Hat SEO Techniques) Search Engine Optimization Services; we follow Search Engine Algorithm & Guidelines to optimize your site White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes & subsequently ranks is the same content a user will see. Our SEO Experts provides you a Free SEO Analysis Report of your website before they optimize your website. We offer our clients a range of specialist search engine optimization services, focusing on marketing your business web site through both on page & off page factors.
Social Media Marketing :
• SMM (Social Media Marketing) / SMO (Social Media Optimization is a term and a set of processes which needs to be follow for online promotions. One can achieve the same by having excellent presence in various social networking website like linkedin, facebook, twitter, youtube.
• Web 2.0 is considered the second generation of Internet-based services such as Rich Internet Applications (RIA), e-commerce platforms, social networking sites, blogs, wikis, online collaboration, audio-video streaming, & communication tools..
www.gatewaytechnolabs.com
Social Media Contains…
• Social Bookmarking (Delicious) • Social News (Digg, Reddit) • Social Networking (Facebook, LinkedIn) • Social Broadcasting (Youtube, Podcasts) • Blog Designing & Updating with new layout• Blog Submission & Posting• Local Classified Ad Posting • Local Business Listing• Brand monitoring• Events and meetups
www.gatewaytechnolabs.com
• Photosharing (flicker)• Presentation sharing (docstoc)• Social Broadcasting (Youtube) • Ratings and reviews• Merchant Brand Promotion (Hubpages) • Viral Marketing (Article & PR)
www.gatewaytechnolabs.com
Social Media Marketing is…• Inexpensive• Fast• Viral• Results can't be measured• Peer-to-peer Conversation• Exchange of content• Optional• Hard
Right Message +
To Right People +
The Right Conversation =
Social Media Marketing
www.gatewaytechnolabs.com
Things to Consider for Successful Campaign
• Target audience:• Length of campaign• Strength of product & Site• Time constraints• A definition of success
www.gatewaytechnolabs.com
Social Media Marketing can be unpredictable if sufficient planning has not been made. Consider the following points for any SMM campaign
Top 10 Social Networking Website
“ Build your online Brand with Social Media ”
www.gatewaytechnolabs.com
Sr. NoSocial Networking
Site
Total Unique Visitors(m)
(Dec07)
Total Unique Visitors(m)
(Dec08)% Change
1 Orkut.com 7.123 12.869 81
2 Facebook.com 1.619 4.044 150
3 Bharatstudent.com 1.736 3.269 88
4 hi5.com 714 2.012 182
5 ibibo.Com 1.970 990 -50
6 MySpace Sites 352 741 110
7 LinkedIn.com 293 513 75
8 PerfSpot.com 2.106 433 -79
9 BIGADDA.com 515 385 -25
10 Fropper.com 256 248 -3
PPC (Pay Per Click) Campaign
www.gatewaytechnolabs.com
LinkedIN PPC / PPM CampaignThe best way to reach millions of engaged professionals & Rich profile data drives maximum ROI out of your budget
Google AdwordGoogle AdWords is Sponsored search program which has one of the best industries Returns on Investment (ROI).
Facebook PPC / PPM CampaignFacebook Marketing Solutions helps (brand) marketers share with users and create movements on Facebook.
Yahoo Search MarketingAdvertise your business in search results on Yahoo! & other popular sites. You can put your business in front of potential customers when they search for what you sell.
Microsoft Ad Center* (Show ads on Bing)Start your search advertising with Microsoft today and Clicks. Leads, Sales, We're here to help you grow your business. Pay only when someone clicks your ad.
Portal PPC Campaign
Social Networking PPC Campaign
OfficeGateway Group of Companies
B/81, Corporate House,Judges Bungalow Road, Bodak Dev,Ahmedabad - 380054.India.
Tele: +91 (79) 2685 2554/5/6 - EXT: 72Fax: +91 79 2685 8591Email: [email protected]: www.gatewaytechnolabs.com
Global Offices
United States The Netherlands Denmark Sweden Germany Finland Spain France
If you are from USA or Canada
Vonage Tele : 1-518-261-6801 (Rings in India)
Fax: (208) 723-1140 (Comes in via eFax)