social media marketing soc savy 4 20
DESCRIPTION
TRANSCRIPT
SOCIA
L M
EDIA
MARKET
ING
TOOLS TO USE PROMOTE
YOUR BUSINESS FOR FREE
SOCIALLY SAVVY 2012
O F F I C E 9 4 9 - 8 0 0 - 7 0 8 8C E L L 9 0 9 - 5 7 3 - 6 3 8 4
S O C I A L LY S A V V Y @ H O T M A I L . C O M
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Sara Forkel V.P. Marketing
MARKETING
Marketing is everything you do in preparation for the sales.
• Marketing materials, what is said and the look of each piece . • Web site ranking - how accessible are you to target your market. • How you communicate (articulate), how you appear (dress).• Your attitude and how you project your business (image). • Every single point of contact with your community (market).• Marketing must be planned and measurable for ROI. • Brand Building - how you are perceived, reputation created.• Who are You? Professional Agent, Area Expert, #1 Choice, Best?
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SOCIAL MEDIA MARKETING
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Prospecting Online &
Building Relationships
•G. Give Away Your Knowledge (share news)•A. Answer Questions (provide useful info)•S. Solve Problems (help, be the GoTo) GAS taken from nmx2
OUTBOUND MARKETING
Low ROI
Telemarketing
Trade shows Direct mail Print ads TV/radio ads
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Interruption Marketing.
INBOUND MARKETING
High ROI Social Media-Networking Blogging-Press Release Viral videos-Information Pay per click (low cost) SEO/SEM/emails
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Permission Marketing
SOCIAL SITES
CAN YOU B
E FO
UND ONLI
NE?
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iDarkroom Isn’t really an Instagram related tool, but it’s a great tool to use to enhance your images before you upload
them.
Webstagram helps you search, sort, tag, follow and comment on photos shared by other users. One of the ways
to make Instagram pay off is to build a following.
Postagram allows you to turn any Instagram image into a postcard with the push of a button. Then Postagram sends
your postcard for less than dollar.
Printstagram takes your Instagram images and allows you to turn them into posters, mini prints, and mini books.
StickyGram takes your custom Instagram shots and turns them into magnets.
Get instagram
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Free Download
AirDropper ~ file-sharing page with own branding.DropPages ~ use saved text files to create, edit and manage.MailDrop ~ create a folder in email program that automatically Saves attachments to Dropbox.SideCloudLoad ~ send any file on the web directly to Dropbox folder without downloadingto computer first.
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• SEND EVERNOTE AN EMAIL WITH CONTENT AND FILES ATTACHMENTS.• UPLOAD TEXT, VOICE MESSAGES AND IMAGES.• DRAG FILES FROM MY COMPUTER TO EVERNOTE ON MY DESKTOP.• SAVE A FILE TO EVERNOTE FROM THE PRINT DIALOG COMMAND.• CLIP ANY WEB PAGE OR WEB CONTENT DIRECTLY TO EVERNOTE WHILE I SURF.• WRITE TEXT NOTES DIRECTLY TO EVERNOTE.• ADD PHOTOS DIRECTLY FROM A CAMERA.• ADD SCANS WITH ABILITY TO SEARCH THEM.
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Makes it Easy to discover, retrieve,
produce & distribute
information.
Get EVERNOTE
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rapportive ~
shows you everything about your contacts right inside your inbox.
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BRING LIFE TO YOUR
EMAILPromote things you care about. Make a better use of your emails.
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Email Apps Gallery WiseStamp Email
Apps enable users to bring functionality in every email they send. Check out our Apps gallery where you’ll find 14 social, fun and serious apps. This list will continue to grow, so keep checking back.
Get WiseStamp Now
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Pinterest ~ a social bookmarking site that focuses on images. Links built through images are some of the best links you can acquire when it comes to actual engagement. Pinterest images automatically link back to page of the originating site creating visual links.
Local links ~ pure gold for local businesses embed local links in descriptions and comments.
Create ~ ads, listings, just soldSearch ~ online farmingPin ~ community info, placesInvite ~ open houses, eventsEngage ~ ask ?’s, give answers
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A web-based SMS (text messaging) application integrated with Android phone for marketing and efficient mobile communications. Send advertising right to the cell phones of your database with this Free app.
SMS Communications Manager
by Nano Equipment Pte Ltd
Interactive SMS marketing, CRM, collaboration.Use your Android phone as SMS gateway.
SMS Link
Mobile Marketing
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7 P’S TO SUCCEEDING SOCIALLY
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PEOPLEPURPOSE
PLATFORMPLAN
POLICYPRODUCE
PERFORMANCE
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The Many Forms of Social
Computing
1. How Savvy are you?
2. What Sites are you on?
3. Are you using Social Sites to reach your target market?
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500 MILLION TOTAL USERS
WHERE ARE YOU GOING TO F IND YOUR NEXT CL IENTS?
CAN THEY F IND YOU?
OR YOUR COMPET IT ION?
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SUCCESSFUL AGENTS ARE GETTING SOCIAL
Join FreeSocialMediaNetwork.com for more tips tools and real estate professional networking.
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Stay Tuned For Our Upcoming Savvy
Solutions Sessions
Social Media [email protected]
Office: 949-800-7088