social media marketing | social media masters business seminar

24
Abbas Alidina @AbbasAlidina AbbasAlidina.com Session 2: Social Media Marketing Social Media Masters Business Seminar

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Abbas Alidina presented Social Media Marketing | Social Media Masters Business Seminar #SMMF2012 #Bahrain

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Page 1: Social Media Marketing | Social Media Masters Business Seminar

Abbas  Alidina @AbbasAlidina AbbasAlidina.com

Session 2: Social Media Marketing

Social Media Masters Business Seminar

Page 2: Social Media Marketing | Social Media Masters Business Seminar

About  Us  The  New  Era  of  Marke4ng  

Forrester Research Inc.

Page 3: Social Media Marketing | Social Media Masters Business Seminar

The  Marke4ng  Mix  

Page 4: Social Media Marketing | Social Media Masters Business Seminar

The  Social  Marke4ng  Mix  (The  Human  Element)  

people

The  Four  Five  P’s  of  Marke2ng.  

Page 5: Social Media Marketing | Social Media Masters Business Seminar

People  and  Word  of  Mouth  

Page 6: Social Media Marketing | Social Media Masters Business Seminar

The  Dunbar  Principle  (150)  

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Social  Media  =  Dunbar  on  Steroids  

Page 8: Social Media Marketing | Social Media Masters Business Seminar

Word  of  Mouth  

Audiences  with  Audiences.  

Page 9: Social Media Marketing | Social Media Masters Business Seminar

Social  Media  Marke4ng  

Page 10: Social Media Marketing | Social Media Masters Business Seminar

Social  Media  Marke4ng  

Socialized Business Strategy

?

Page 11: Social Media Marketing | Social Media Masters Business Seminar

Developing  a  Social  Media  Marke4ng  Strategy  

Page 12: Social Media Marketing | Social Media Masters Business Seminar

Developing  a  Social  Media  Strategy  

4-­‐Step  Approach  to  Developing  a  Social  Media  Strategy.  

Listen   Define   Engage   Measure  

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(1)  LISTEN  

Page 14: Social Media Marketing | Social Media Masters Business Seminar

The  Conversa4on  Prism  

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What  to  Listen  For?  

Where  are  people  talking  about  you  online?  

What  are  people  saying  about  you  or  your  compe2tors?  

What  are  your  compe2tors  saying?  

What  are  people  saying  about  your  industry/market?  

Are  there  any  gaps/opportuni2es?  

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(2)  DEFINE  OBJECTIVES  

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Ensure  Digital/Online  Objec2ves  are  Aligned  with  Business  Goals.  

• Improve  Awareness  • Increase  Reten2on/Loyalty  • Generate  Leads  • Increase  Sales  • Build  Database  • Thought  Leadership  • Support  Customer  Service  

Clearly  defined  goals  help  brands  to  focus  

efforts  towards  achieving  results  

Define  Objec4ves  

Page 18: Social Media Marketing | Social Media Masters Business Seminar

Clearly  Defined  Goals  help  Brands  to  Avoid  PiSalls.  

Define  Objec4ves  

• Brand  Inconsistency  • Wasted  2me  and  effort  • Communica2on  Fa2gue  • Misunderstanding  of  consumers  • Brand  Dilu2on  

Defined  goals  help  brands  to  avoid  

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Exercise:  Define  Objec4ves  

Identify the top 2-3 objectives for using Social Media in your business.

1.  

2.  

3.  

Page 20: Social Media Marketing | Social Media Masters Business Seminar

(3)  ENGAGE  

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Customers  will  not  visit/trust/buy  from  you  if  you  don’t  provide  value.  

Content  Strategy  

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(4)  MEASURE  

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Measurement  

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Ques4ons?  

Abbas  Alidina @AbbasAlidina AbbasAlidina.com

Social Media Masters Business Seminar