Social Media MarketingUGBA 198

Haas School of Business

What is Marketing?Marketing & Communications (Marcom)

Traditional vs. Non-Traditional Marketing

Customers First

Traditional Marketing Frameworks

Product Price Place Promotion

Types of Marketing

Field Marketing, Collegiate Marketing

Corporate Marketing, Brand Marketing

Product Marketing, Market Research

Corporate Communications, Public Relations

Digital Marketing, Social Media Marketing

Agency Marketing, Marketing Consulting

What is Social Media?Marketing … Digital … Social Media

Personal Consumption vs. Brand Leveraging

Content Strategy and Campaign Strategy

Core Social Media Platforms Today

Potential of Social MediaPower shifts from brands to consumers

Word-of-mouth, share-of-mind, buzz, virality

Listen, engage, and amplify

UGC = User Generated Content

Business Objectives of SocialMore than just revenue generation

CRM = Customer Relationship Management

Sales, employment branding, retail, customer care

Acquisition, retention, and engagement