social media measurement - the most valuable metrics
TRANSCRIPT
MASTERMINDS
WHAT A MONTHLY REPORT SHOULD INCLUDE:
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• Size of Your Databases
• Who’s Talking About You
• Engagement Level
• Total Reach
• Total Impressions
• Unique Email Opt-ins Collected
• Unique Players Club Numbers Collected
MASTERMINDS
WHO’S TALKING ABOUT YOU//
• Talking About This• The number of unique individuals who have created a story about your Facebook Page
• Types of stories include:
• Liking your Facebook Page
• Liking, commenting on, or sharing a post from your Facebook Page
• Answering a question you asked on your Page
• Responding to an event you posted on your Page
• Mentioning your Page within their own posts
• Tagging your Page in an uploaded picture
• Checking in to or recommending your Facebook Place
MASTERMINDS
WHO’S TALKING ABOUT YOU//
• Talking About This• The number of unique individuals who have created a story about your Facebook Page
• Types of stories include:
• Liking your Facebook Page
• Liking, commenting on, or sharing a post from your Facebook Page
• Answering a question you asked on your Page
• Responding to an event you posted on your Page
• Mentioning your Page within their own posts
• Tagging your Page in an uploaded picture
• Checking in to or recommending your Facebook Place
MASTERMINDS
WHO’S TALKING ABOUT YOU//
• Twitter• Retweets
• @Mentions
• Pinterest• Repins
• Google +• +1s
• Shares
MASTERMINDS
ENGAGEMENT LEVEL
• Shows the overall health of your Facebook page
• Average engagement level among casinos is between 4-6%
MASTERMINDS
ENGAGEMENT LEVEL
• Shows the overall health of your Facebook page
• Average engagement level among casinos is between 4-6%
MASTERMINDS
ENGAGEMENT LEVEL
# of people “Talking About This”
÷# of Likes on your page
Engagement Level=
• Shows the overall health of your Facebook page
• Average engagement level among casinos is between 4-6%
MASTERMINDS
ENGAGEMENT LEVEL
Property
Spa Resort Casino 14,854 3,626 24%
2%
10%
194,108 4,670
110,962 10,554
Pechanga Resort & Casino
Cosmopolitan
Likes Talking About This Engagement Level
MASTERMINDS
TOTAL REACH AND IMPRESSIONS
• Total Reach: The unique number of people who saw any content associated with your page (including Ads/Sponsored Stories).
• Total Impressions: The total number of times your content was viewed by Facebook users.
MASTERMINDS
TOTAL REACH AND IMPRESSIONS
• Total Reach: The unique number of people who saw any content associated with your page (including Ads/Sponsored Stories).
• Total Impressions: The total number of times your content was viewed by Facebook users.
MASTERMINDS
EMAIL OPT-INS AND PLAYERS CLUB NUMBERS//
• Collected through promotions
• Find out who your fans and followers are and what they’re worth