MEETS

STATEMENT OF PURPOSE

RET.  GENERAL  ARNOLD  BRAY   DARYLE  LOCKHART  

BG    Gordon-­‐Bray’s,  Africa  Command:  Brigade  Commander,   2nd  Brigade  of   the  82nd  Airborne  Division  (Falcon  Brigade),  where  he  changed  command  in  Baghdad  on  6  July  2003.    Assisted  in  The  funding  of  the  NAACP  Award-­‐winning  documentary  “For  Love  Of  Liberty”  ,  an  Homage  to  America’s  Black  Patriots.    Now  a  consultant  to  Dakar  interacQve  and  a  visionary  leader  in    youth  leadership  development.    

Daryle  is  a  markeQng  and  communicaQons  specialist  who  has  served  brands  in  sectors  ranging  from  auto  to   entertainment   to   government   agencies,   including   Honda   Motor   Company   America,   The  Walt   Disney  Company,   Sony  Music   Entertainment,   Virgin,   Vibe  Magazine,   NASA,   and   Belk   Department   Stores.     He’s  launched  several  successful  ventures  that  reach  niche  lifestyle  audiences  across  the  world.  He’s    a  cultural  markeQng  specialist,  and  is  largely  known  for  his  internaQonal  (and  someQmes  intergalacQc)  perspecQve  on  business.    He’s  currently  CreaQve  Director  and  Managing  Partner  at  LM+,  a  markeQng  and  communicaQons  agency  that  operates  between  New  York  City  and  Charlo[e,  North  Carolina.  

Tess   is   a   Past   NaQonal   President   of   Tuskegee   Airmen   Inc.,   a   55   chapter   organizaQon   who’s  charter  is  preserving  the  legacy  of  the  Tuskegee  Airmen  and  encouraging  and  assisQng  youth  in  their  pursuit  of  careers  in  aviaQon.      Tess  is  married  to  reQred  Air  Force  Maj.  General.  Richard  E.  Spooner  and  is    a  member  of  the  Air  Force  Arlington  wives.  

CORA  “TESS”  SPOONER  Ms.  Barbara  Ward  was  appointed  as  the  Director  for  the  Center  for  Minority  Veterans  in  August  2012.    Prior  to   this   appointment,   the   Governor   of   California   appointed  Ms.  Ward   to   the   posiQon   of   Deputy   Secretary   of  Women  and  Minority  Veterans  from  2007  through  2011  and  as  the  Bureau  Chief  of  Private  Postsecondary  and  VocaQonal  EducaQon   from  2005   through  2007.    Ms.  Ward  also   served  as  a  member  of   the  Women  Veterans  Advisory  Commi[ee  for  three  years,  and  was  co-­‐chair  of  the  health  sub-­‐commi[ee.    

VA  MINORITY  DIRECTOR,  BARBARA  WARD  

KOBY  LANGLEY  

Koby Langley is CNCS Strategic Advisor for Veterans and Military Families. Formerly was Strategic Advisor for Veterans, Wounded Warriors and Military Family Initiatives, he brings a wealth of experience as a decorated veteran, JAG attorney, and special assistant at the Department of Defense and the Department of Veterans Affairs.

Sherice Perry Dillard  

Sherice is the special assistant for Broadcast and Specialty Media at US Department of Health and Human Services. She has produced programs such as online townhalls. Her event was an interactive, open dialogue with stakeholder groups and the media to highlight what the health care law, the Affordable Care Act, is doing to improve the health of racial and ethnic minorities.

PANELIST

SPECIAL PROGRAMMING

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LAST YEAR 2012

PAST EVENTS

SPORNSORSHIP BENEFITS

Engagement Engagement is far more important to social media evaluation than Likes. Are your fans engaging with you on your social channels? You should be measuring the level of response you’re getting to your posts, as well as the level of conversation generated. This will help you to understand what kinds of posts are interesting your target market and can adjust your strategy accordingly.-Social Media Marketing Program

By analyzing the level of engagement on your social channels you can define what to post, when to post it and how to promote that post. If you’re creating content that prompts comment and debate, you’re more likely to convert that interest into sales.

Shares Shares are natural partner of engagement. By measuring the frequency, timing and variety of shares, you get an even clearer picture of the success of your content. Shares also provide the opportunity to measure the reach of your content. If it’s being shared, it’s more likely to draw interest from people outside your own fans and followers.Shares, as well as comments, also bear some qualitative assessment. A share from an influencer with a lot of followers can be more valuable than 10 shares from average users. By understanding what content is valuable to influential fans you can really boost your content’s reach.

Sentiment Of course comments and shares are of little value, and could be damaging, if they’re attached to negative sentiments. It’s just as important to understand how people are talking about you, as it is to understand how often they talk about you. Social media evaluation is all about improving your social output, analyzing negative sentiment is a great way to find areas for improvement.

Referrals This might be the most important social media evaluation metric. Your social channels are important, but ultimately they are just channels. They should always send your customers back to your own site, or another location where they can buy your product. It’s really important that you understand which campaigns send the most traffic and create the most sales.

If this sounds like the most basic metric, that’s because it is. But it’s easy for brands to get caught up in other social media evaluation metrics like Likes. It’s vital that you remember all marketing channels, social or otherwise, are about sales first and foremost.

It’s important to stay on top of social media evaluation, so you have a constant picture of how to remain successful. The target is to reach as many prospects as possible, for those prospects to get positive messages about your brand and for them to go from prospects to sales. Fulfilling those criteria will mean you have a successful social channel, no matter how many Likes you have.

By analyzing the level of engagement on your social channel. Metrics like Likes and Followers on Twitter do give a broad indication of your brand’s popularity, but they tell you little else. Clicking ‘Follow’ or ‘Like’ is too easy to be a valid metric. You can’t claim a fan base through throwaway gestures; you need to look deeper.

COMMUNITY TAKEAWAYS

Service that enables businesses to quickly and effectively enhance customer service, business development, public relations and even lead generation. Through these types of communication, businesses humanize their brands, making them seem more friendly and approachable.

Video Sharing Service that allows business to broadcast, archive and post commercials, live events, speeches, tours, tutorials and documentaries so that you maximize effective viral marketing and SEO.

Photo Sharing Services via Social Media that will allow showcasing events, information, products and give a behind the scenes look at your business. Add extra value of deploying viral images along with SEO while increasing your visibility of what you do.

Location Based Social Media Application Deployment Tools : Social media adoption rates among small businesses have grown dramatically this year, and location based services are high on the list of emerging platforms of interest such as Google Places, Facebook Places, Foursquare and SCVNGR which offer the best consumer experience for quickly locating businesses, events, locations or directions.

Blogging Platform: as we all know blogs are a MUST HAVE for companies of all types and sizes yet to build an excellent corporate blog, you need compelling content, dedicated writers and, of course, a blogging platform. We provide COMPLETE services to minimize time, cost and effort.

Universal Social Media Control Dashboard for quick and easy updating via mobile, pad or browser.

Complete Analytics Management and Reporting: Easy to manage and view tools to determine what is going on within your web sites, social media accounts and the Internet in general. Many businesses fail to manage their efforts day to day and assume setting up campaigns or sites are a one time or monthly chore, while in fact it is a dynamic day to day.

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Central Web Site and Control Universal remote control that provides Management of your portal, web site, content, Social Media Environment posting, Campaign Development, Analytic Tracking and Reporting.

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