Social Media Meets Word of Mouth: An Exclusive Interview with Andy Sernovitz

Friday, April 20, 2012@sernovitz

@DaveKerpen

#WOMBook

Andy Sernovitz

#WOMBook

• CEO of SocialMedia.org

• Author of Word of Mouth Marketing

• Taught at Northwestern University and the Wharton School of Business

Dave Kerpen

#WOMBook

• CEO of Likeable Media

• Author of Likeable Social Media

• Has been featured on ABC World News Tonight, BBC, and the New York Times

What Is Word of Mouth Marketing?

1. Giving people a reason to talk about you.2. Making it easier for that conversation to take place.

#WOMBook

#WOMBook

Word of mouth beats advertising. You’re only as good as your customers say you are.

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You never know what starts the word of mouth, so try a lot of things.

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Help your talkers look great. Give them the tools to tell your story.

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It’s not about marketing, it’s about making your best fans feel important.

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Great service always starts a conversation, and new business always follows.

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Take advantage of every opportunity to give people a reason to talk.

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Find a multiplier: how do you start 10 conversations instead of one?

Choose To Be Good

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Learn to be a great word of mouth marketer and get great bonuses!

Pre-order at wordofmouthbook.com.Use discount code THANKSLIKEABLE.

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