social media metrics: a roi-al pain
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Social Media Metrics: a ROI-al
Pain
Who are we?
Jason EisemanLibrarian for Emerging Technologies
www.jasoneiseman.com/blogtwitter.com/jeiseman
Lillian Goldman Library in honor of Sol Goldman at Yale Law School
Who are we?
Ryan Harrington
Reference Librarian
twitter.com/rbharrington
Lillian Goldman Library in honor of Sol Goldman at Yale Law School
depth of engagement
highlow
deepshallow
# of channels
Engagement Profiles
Mavens
7 or more channels
Maven
7 or more channels
above average engagement
depth of engagement
highlow
deepshallow
# of channels
Mavens
Butterflies
7 or more channels 7 or more channels
Maven
7 or more channels
above average engagement
Butterflies
7 or more channels
below average engagement
depth of engagement
highlow
deepshallow
# of channels
MavensButterflies
Selectives
Selectives
6 or fewer channels
above average engagement
Maven
7 or more channels
above average engagement
Butterflies
7 or more channels
below average engagement
depth of engagement
highlow
deepshallow
# of channels
MavensButterflies
Selectives
Wallflowers
Maven
7 or more channels
above average engagement
Selectives
6 or fewer channels
above average engagement
Butterflies
7 or more channels
below average engagement
Wallflowers
6 or fewer channels
below average engagement
depth of engagement
highlow
deepshallow
# of channels
MavensButterflies
SelectivesWallflowers
What do we measure & how?
Money
Time
Unclear direction
Setting goals
Personality
Publishing content
Ghost Town
CreepyTreehouse
What do we measure & how?
Different Measurements
Measurement Tools
Leveraging Website Content
Questions?
Creepy Treehouse image: from flickr user sacolton from a painting by Marcus Bernard: hhttp://www.flickr.com/photos/7317823@N03/
Mavens channels image: http://www.flickr.com/photos/jeremybrooks/2294396074/
Wall flower image: http://www.flickr.com/photos/miuenski/2656501794/