social media metrics and roi
DESCRIPTION
A 30 minute presentation to higher education professionals at the Case 8 Conference in Vancouver February 23rd, 2011.TRANSCRIPT
Social Media Metrics/ROIwith Kemp Edmonds
This presentation:j.mp/kempcase8
It’s young. There’s growth.
• 87% know of • 7% have an account
• 88% know of • 40% have an account
-Pew Internet Research (US), Feb. 2010.
Important Questions
• Is your website ready to receive and convert?• Do you have positive customer testimonials?• Do you have blog?• Respond to emails? Answer the phone?• Are you listening? Listening comes first.
Social Media often comes last and should-Kyle James, doteduguru.com
Be the town crier for your community
Cradle to GraveTracking
kempe.me/kempslides
Are we asking the right questions?
Jeremiah Owyang - AltimeterWeb-Strategist.comSlideshare.net/jeremiah_owyang
Learn from the best or die like the rest
Breaking it down
What is the value of your numbers?
5%
35%
60%
NumbersAnalysisAction
Social Media ROI
Time
ROI
