Social Media Networking 101

A User Guide to the UN Library’s Social Media Tools

Change Your Media Diet

Why We are Here Social Media is changing the landscape

UST.org

Social Media Explodes-2012

checkfacebook.com

Facebook Only:Global Audience: 839,073,380 10 Largest Countries 1. United States157,067,2602. India45,899,920 3. Brazil45,340,600 4. Indonesia42,482,060 5. Mexico32,950,780 6. Turkey30,884,880 7. United Kingdom30,595,980 8. Philippines27,247,220 9. France24,204,920 10. Germany23,434,78010

10 Fastest Growing Countries 1. Brazil 1.61 %718,540 2. United States 0.16 %247,180 3. Vietnam 4.98 %172,660 4. Japan 1.43 %118,000 5. India 0.23 %103,460 6. Canada 0.49 %86,260 7. Spain 0.38 %61,560 8. France 0.25 %60,280 9. United Kingdom 0.19 % 57,660 10. South Korea0.78 %53,940

And it continues to grow everyday

Twitter: 250million tweets per day( Feb 14th, 290 million) Foursquare: 2B total check ins Smartphones: 157.8 million smartphones sold worldwide in

Q4 2011, bringing the total for the year to 491.4 million units.

Why Social Media?

Customer Feed-back

UN Library

Client Service: Current awarenessProvide Education

FreeBroader Audience

Networking

Social Media-UN Library

Online Tutorials and Videos

UN Pulse: The Library’s blog

Dag Hammarskjöld Library

Depository Libraries

Presentations

@UNLibrary

Current Awareness

Alerts Listening Interacting Feedback

Current Awareness

UN Pluse(2005-2011) Flagship Publications Major Reports Specialized Agencies

UN Library Tumblr(2011) Important Reports Flagship publications Security Council meetings General Assembly-major meetings Major Conferences Commemorations

With links to relevant documents/resources

Current Awareness

Alert: Flagship Publications

Blog: Publisher Publication Related Resources

Security Council Meetings

•UN Documents•Previous meetings•Reports of the SG•Resolutions

Promotion of Library Services

Current Awareness

• Historical Knowledge• A list of all the

documents with links on a particular topic

Getting Feedback!

Networking Listening Interacting Feedback

UN Flagship publications

New Reports Announcements Videos

Sharing Knowledge

Interacting

Provide Education

Online tutorials onHow to…..

@UNLibrary

Aleets Listening Interacting-quick &

brief Feedback

Tumblr blogs New reports and

publications Hot topics UN documents Specialized agencies

reports

@UNLibrary

Answering Reference Queries

Monitoring Social Media

Evaluation

Tweets Stats Klout Hootsuite Google analytics Twittercounter, Crowdbooster,

Facebook Insights

Challenges Monitoring social media on a daily basis; Interacting – getting more questions; Sharing more on the Library’s achievements

Digitization; Maps Online training; Online Research Guides

Marketing of the library platforms.

Contact