social media now law enforcement pres
DESCRIPTION
This is a presentation I gave at the 2010 Law Enforcement Torch Run International Conference.TRANSCRIPT
social
relationship
mediamarketing
engagement
commerce}
:) get it right
decision influence
overview
social media nowchallengessolutionsstrategymeasurement{
the space
pecha kucha
brands . innovations . stats . resources
brands
brands
brands
sales up
106%
brands
brands
innovations
innovations
innovations
mobile
innovations
innovations
+18%
-6%
stats
72% Feel a stronger connection
68% Feel better served
74% Have a more positive image
70% More willing to engage
social media impacts brands
stats
64% Improved opinion of company when friend
interacts
52% Choose to fan/follow brand to help showcase their
personality online
stats
social media impacts brands
500 MM users / 50% log on daily
60% of FB fans are more likely to recommend a brand after becoming a
fan
51% FB fans are more likely to buy the brands they follow
#1 traffic driver
stats
stats
resources
resources
resources
free
$
resources
resources
bam! (6:40 flat)
www.larrywblog.com@lardog2000
me?
challengespeople | knowledge | culture |
budget
people | knowledge | culture | budget
solutions
intern? executive?
internal advisor external
people | knowledge | budget
strategy
goals & plan
build | market | convert
measuresales| leads | engagement |
benchmarks
