social media: now what do i do?

www.geeklawblog.com 3G

So What Do I Do Now?Three Geeks and

A Law Blog

Toby Brown | Greg Lambert | Lisa Salazar


3 Geeks and A Law Blog

www.geeklawblog.com

Toby Brownwww.linkedin.com/in/tobinbrown

[email protected]

@gnawledge

Greg Lambertwww.linkedin.com/in/grlambert

[email protected]

@glambert

Lisa Salazarwww.linkedin.com/in/lisasalazar

[email protected]

@lihsa


2009: $4,000 (20% discount)

2010:$4,000 AFA (fixed fee)

2008:$5,000 (hourly rate)

$3,500 20 hours

$2,800 16 hours $1,200

$1,500$3,500 20 hours

$500

Internal Costs Market Price

The New Technology Focus

Income

Tech Push


The Money Part


Alternative Fees

adverselling.typepad.com


AFAs and LPM


Legal Project Management


FormsGoogle search for “legal forms” returns about 55.6 M hits

Google search for “legal forms” returns about 55.6 M hits

One-Off Standardized Systematized Packaged Commoditized


Document Assembly



Expert Systems Orrick Herrington’s

Start-up Toolkit

http://www.orrick.com/practices/corporate/emergingCompanies/startup/index.asp



e-VendorPackaged services so commonplace as to have low market value individually, but significant value in the aggregate.



EverNote

• Capture and save all your ideas, things you see, things you read…all in one place on the web.


Practicing in the Cloudaka The Virtual Office

• Skype

• WestLawNext– For small firms

• E-Discovery– $$$


Web-Based Software

Cloud Computing

SaaSWeb Apps

Hosted Apps


Google Docs and Buzz


Deal Roadmaps:

Practice notes “How-to" guides

Documents and clausesAnnotated - with drafting guidance.

ChecklistsChecklists, flowcharts and timetables

Legal updates

Material updated continuously by PSLs

Search Field

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Practical Law CompanyCloud-Based Content


Legal Cloud Apps


Virtual Disk Drives


Going Mobile


iPad


Timekeeping Tools

• Blackberry– DTE InHand– BizTrackIt

• iPhone – MyTimesheet

• Web-based– Time and Expense


BB Shortcuts in Email Messages

• Space: move down a full page• Shift/space: move up a full page• T: move to top of list• B: move to bottom of list• N: move to next date• P: move to previous date• J: move to next related message• K: move to previous one

• Space: move down a full page• Shift/space: move up a full page• T: move to top of list• B: move to bottom of list• N: move to next date• P: move to previous date• J: move to next related message• K: move to previous one


The Law Pod – Fed’l Rules Series


Legal Research Apps

Black’s Law Dictionary

Bloomberg Federal Rules of Court

Courtroom Objections

Congress Sessions for droid

Congress Sessions for iphone

LawStack LexisNexis for iPhone on iTunes

Legal News RSS Feed - iTunes


Dictation on the Run


Flipboard


HooteSuite


Paper.li


The Funnel

Marketing 101


Develop a Sound SocialMedia Policy


Social Media Obsession

Do you check/update Twitter/Facebook first thing in the morning?


Social Media ObsessionCan you be interrupted by an electronic message at any time?


CLIENTSCLIENTSLAW FIRMLAW FIRM

ADS&

PR

MED

IAMED

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content

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LAW FIRMLAW FIRM


LinkedIn Apps, APIs and Widgets

• Travel• Amazon• Huddle Workspaces• Polls• Events• Google Presentations• Company Profile• Individual Profile


What You Post Now could be Exh. A Tomorrow

• Ray v. Lincoln Elec. Co.

• Plaintiff alleged total disability resulting from a product defect

• Defense found photo of Ray racing high-powered speedboats on Facebook

• Dism’d, with prejudice


Video Matters

• Improves comprehension

• Speeds up buying decisions

• Achieves greater branding


Web 3.0 – the Internet of Things

• Interactions between people and things– Twitter’s Big Ben– Mattel’s Barbie now

has an online presence

– FedEx’s real-time tracking


Location Marketing


Augmented Reality


Harvard Business Review Studies Houston’s Dessert Gallery

• Analyzed Facebook Make-Over

• Result: Facebook Fans were Dessert Gallery’s best customers

• WHY??– Spent same $$ but

increased WOM– increased store visits


Interactive Chat

• Increased conversions

• Increased average order value

• Reduced cancel and return rate

• Increased number of orders placed by returning customers


Bar Rules Matter


3 Geeks and A Law Blog

www.geeklawblog.com

Toby Brownwww.linkedin.com/in/tobinbrown

[email protected]

@gnawledge

Greg Lambertwww.linkedin.com/in/grlambert

[email protected]@glambert

Lisa Salazarwww.linkedin.com/in/lisasalazar

[email protected]

@lihsa