Social Media A Look at the IT Industry

Blogs Wikis Micro-Blogging Social Networking Media Sharing Sites

Social Media Types and their uses

Big 3 Facebook, Twitter, and Google +

Marketers use Social Media for Business

Increased market exposure

Stronger relationships

Emergence of Social Media

Customer Support Leads Brand Awareness

How Tech Companies Use Social Media

Dell’s Social Media Command Center

• 24/7 Monitoring• 25,000 Daily

Mentions Monitored• Tech Support

Stronger Relationships

Leads Brand Awareness

Social Media Opportunities for NWT

Facebook YouTube LinkedIn Twitter

Where to be Active?

Software Training Video’s

Product Highlights How to Guides/

Articles Preventative Help Best Practices

Content Planning

Be Human

• Human Identity of NWT• Thought Leaders• Experts

Works Cited Anderson, Time. "Social Media Marketing in the

Technology Sector." Theguardian.com. Guardian News and Media, 15 Aug. 2013. Web. 13 Jan. 2014.

"B2B & B2C Social Media Leads & Sales By Channel [CHART]." EStrategy Marketing Trends RSS. N.p., n.d. Web. 13 Jan. 2014.

"Recent Research." Edison Research Learning To Love LinkedIn Comments. N.p., n.d. Web. 13 Jan. 2014.

"Tech Support Goes Social." PCWorld. N.p., n.d. Web. 13 Jan. 2014.

Sources