Social Media

Online Campaigning

Community Sector Media & Comms Forum

Noriko Wynn

Who am I?

• Policy and Comms Officer at the Conservation Council of SA

• Worked in Social Media since 2009– Environment Institute– Water Industry Alliance– Waite Institute– FoodPlus

• Conservation Council for 2 years• Peak environmental body in South

Australia

Online Campaigning

IntegratedStrategicAdaptiveReactiveNarrative

OfflineFlexible

The Campaign• Places you love.

Public outreach nationally• Digital

– Website– Facebook– Hashtag #placesyoulove– Online advertising

• Petition• Mail out of postcards• Submission of photos to website.• Outreach to groups and members•

Facebook Ads

It takes time to build a community and following.

We used ads to get the word out quickly move beyond the personal networks.

Twitter

Valentines Day

The Alliance• ACT Conservation Council• Arid Lands Environment Centre• Australasian Bat Society• Australian Conservation Foundation• Australian Marine Conservation Society• Australian Rainforest Conservation

Society• Bat Conservation & Rescue Qld Inc• BirdLife Australia• Cairns and Far North Environment

Centre• Climate and Health Alliance• Colong Foundation for Wilderness• Conservation Council of South Australia• Conservation Council of Western

Australia• EDO Victoria• Environment Centre• Environment Tasmania

• Environment Victoria• Greenpeace Australia• Humane Society International• International Fund for Animal Welfare• Invasive Species Council• National Parks Association of the ACT• National Parks Association of NSW• National Parks Australia Council• Nature Conservation Council of NSW• Queensland Conservation Council• Queensland National Parks Association• Tasmanian National Parks Association• The Nature Conservation Society of

South Australia• Total Environment Centre• Victorian National Parks Association• WWF-Australia

Be clear about your strategy and goals, refer decisions back to these

Vision – get people to see your vision, why you are campaigning on an issue

Narrative – use a narrative, story that appeals to their sense of self within that vision

Tips• Make content shareable• Use other people’s content• Be responsive – if something is on QandA get

involved online using FB/Twitter• Be ready to accept messy solutions if it gets the

job done• Timing – make sure you’re posting content for

when target audiences are online• Use a social media Dashboard (Hootsuite is great)• Check in with people around you• Have go to people if you need to outsource

design or website.