social media optimization & marketing strategy 2013

Visit us: www.hitechito.com • Email us: [email protected]

Content - An Online Crowd-puller?In the world of online marketing, web content writing is one essential facet

that should be given due importance and never be overlooked. In fact, a

well written piece of information increases the chances of getting more

hits online by several times.

?Those who have been successful in implementing social media

optimization strategies know the significance of an outstanding content.

?Well-written and comprehensive content is what enables people working

for a website gather their fare share of fame online and also make their

presence felt across the web world.

?Fundamentally, a firm that intends to do successful business online should

first and foremost attract as many potential visitors as possible with the

help of suitable content.

As social media grows, it no longer needs any other medium to compliment

it. However, integrating it with other mediums will maximize the result and

enhance the overall reputation of the website.

Strategy 1:


Gain from Social Connect

?We must acknowledge the fact that social connections work wonders for a

website when it comes to increasing the online traffic.

?When we say use of social media has a direct effect and is faster than other

mediums, we say so because it's proven that consumers are more likely to

respond to suggestions from their friends and relatives than ads on social

media websites.

?Also, you should prompt your clients to share your website information

and pass on the same to others on different social media venues.

?You should make sure that your customers are directed to your own

website pages and not off your website.

Strategy 2:

(Pic courtesy: www.clickz.com/clickz/column/2199638/7-social-media-tactics-your-2013-budget-needs-to-succeed-research)


Look Beyond the Obvious

?Don't just stick to the conventional social media web applications like

facebook and twitter. Experiment and shift your focus to other social

media available in the market.

?Facebook is one such social medium that has caught fancy of millions

online and thus can't be ignored completely. You have to play smart here

as facebook is not that effective a medium when it comes to social media

options being converted into profitable sales.

Strategy 3:



Be Independent?If you have the funds and

resources to support your actions,

create your own blog or video or

both. This would help you pass

around and distribute the content

on twitter or facebook or

youtube.

Strategy 4:


Be Device-Indifferent


Strategy 5: ?The type of device used by

the visitor should not be

seen as a potential access-

control over application

functionalities or website's

content.

?This is so because customers

nowadays use different

devices to log on and get

web access to different

social mediums. Customers

might log on with either a mobile or smartphone or computer or a Tablet,

etc.

?The least you can do is have a mobile strategy readied with you and

ensure that viewers to your website find your application easily accessible

regardless of what device they use.


Treat Your Clients with Respect

?Treat your viewers and customers with respect and value their preference.

Don't take them for granted as they are not a bunch of fools wasting their

time online.

?Spend sometime creating attractive content that interests shoppers and

urges them to once give it a look- even a cursory look would do the

needful here.

?Your customers are wise and form the intelligentsia. Thus, ensure you

answer their queries with utmost clarity and offer description of which

products or services you provide. All the more, customers' review comes

with the added advantage of increasing the website's traffic.


Strategy 6:


Adding Extra Zing to Your Content?Try to stick to a content that is positive, feel-good, informative and filled

with a touch of surprise.

?This increases the chances of your content going viral fast and yielding

positive results.

Strategy 7:


Build Customer Trust

?You should acknowledge the fact that your customers are tech-savy and

capable of knowing your intent. So don't just blindly go after ads, as

visitors don't trust the ads posted on social media. Thus, ensure you

provide your clients exactly what they are looking for online.

Strategy 8:



Pick Photos for Fast Results

?Images are the best way to attract attention as they are considered the

best crowd pullers.

?If possible create an integrated content strategy of photographs via use of

instagram or facebook.

Strategy 9:


Takeaways:?Content is king. Create attractive and useful content.

?Reap benefits from social connect and associations.

?Master the art of spreading the word online.

?Be enterprising and open to new social media.

?Maintain a blog.

?Be device-independent.

?Make access to your website easy and convenient.

?Your viewers are a literate lot. Treat them wisely and build their trust.

?Be informative.

?Use as many striking images as possible


Company Profile:Hi-Tech Outsourcing Services is an ISO 9001:2008 certified and privately

owned firm, established in 1992. With current employee strength of over 700

professionals, the company offers services in BPO, Architectural Engineering

Construction Services, Engineering Solutions and Software Solutions. Hi-

Tech's primary customer base is USA, Canada, UK, EU, Australia, Middle-East

and other countries. Outsourcing your projects to Hi-Tech will save 60%-70%

on client's costs.

Hi-Tech is affiliated with several national and international business groups

and industrial bodies. This enables the company to stay connected with its

clients across the globe.

Hi-Tech is affiliated to the following:

?U.S. Chamber of Commerce

?Indo-American Chamber of Commerce (IACC)

?U.S. Green Building Council (USGBC)

?Software Technology Parks of India (STPI)

?Computer Society of India (CSI)

?Confederation of Indian Industry (CII)

?National Association of Software and Service Companies (NASSCOM)

?Gujarat Electronics & Software Industries Association (GESIA)


Client List:


Contact:Ahmedabad - Headquarter

Ahmedabad Office

Cochin Office

Hi-Tech House, B/H V-Murti Complex,

Near Gurukul Tower, Gurukul,

Ahmedabad-380 052, Gujarat, India.

Phone: +91-794-000-3000

+91-793-014-3000

Fax : +91-794-000-3202

E-Mail: [email protected]

3rd Floor, Chanakya Plaza, New C.G.

Road Opp. Swagat I

Chandkheda Ahmedabad – 380 006

Gujarat India

43-A E Block 3rd Floor, Cochin Special

Economic Zone (CSEZ)

Kakkanad Cochin - 682 037 Kerala India


www.hitechito.comVisit us at:

http://www.hitechito.com

The Author


Megha Sharma is Hi-Tech's content developer. She regularly

administers matter related to various social media platforms and

creates content on topics under SEO, ITO, ESO, and BPO among

others.

Megha is responsible for measuring and scaling efforts, the

organization puts into various activities online.

Bibliography:?www.clickz.com/clickz/column/2199638/7-social-media-tactics-your-

2013-budget-needs-to-succeed-research

?http://www.clickz.com/clickz/column/2199638/7-social-media-tactics-

your-2013-budget-needs-to-succeed-research

?www.clickz.com/clickz/column/2199638/7-social-media-tactics-your-









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