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SOCIAL MEDIA – “OUT OF BOX OVERVIEW”
1. WHAT IS A SOCIAL MEDIA?
Social media is just a name for how the internet looks nowadays. What makes today’s internet different from the internet of the past is the way people use it, and particularly the rise of social media tools & channels.
Online social networks first became popular with the rise of Friendster and MySpace in the early 2000s. Social networking use has developed hugely in recent times with the growth of sites like Facebook. In most English-speaking countries Facebook is now the social network of choice.
2. FACEBOOK PROFILE VS
FACEBOOK PAGE
It’s no secret that Facebook is the most-used social network in Malaysia.
i. What’s the difference between a profile and a Page?
ii. What should I put on my Page?
iii. What should I post on Facebook?
3. FACEBOOK PAGE SETTING
4. COMMITMENT
Managing your company social media required TIME, CREATIVITY & SYSTEM.
Be creative on content, of course you don’t want to bored people with the same old selling content about your company/product.
Posting content at the right time and place is important. This is to get maximum exposures and engagement.
HOW OFTEN YOU NEED TO UPDATE YOUR SOCIAL MEDIA?
Well obviously there is no exact ideal number, but there is a range. Typically if you post fewer then 2 posts a week, you will not engage your audience enough for them to maintain a social connection with you, and you will lose engagement. To be “seen”, 2-3 post a day is good enough.
HOW FAST TO REPLY MESSAGE IN INBOX / POST COMMENT
In inbox – As soon as you get the message In post comment – As soon as you get the message
* DO NOT DELAY IN REPLYING!
5. CONTENT
Choosing what kind of posting you want to do for you social page is based on the organization mission of having part in social media. However, that shouldn’t be 100% guide for you.
Types of Posting
ABOUT US • Your services/products • Working environment • New / past project • News update • History
EVENTS • Organization Event • Site Visit • Receiving a visitor • Launching
INFO SHARING • Info Solat, Hadith, Sunnah • Traffic Updates • Weather Updates • Safety Tips • Sports Updates • Current new updates
OTHERS
• Jokes • Funny picture • Quizzes (Teka-Teki) • Quotes
SCHEDULING
Sit down in front of your computer everyday thinking of what post to make can be tiring.
Other Tools
Hootsuite
SocialOomph
Tweepi
Spredfast
Buffer
Sprout Social
Everypost
SocialFlow
TweetDeck
Other Tools
Hootsuite
6. DO’S & DON’TS
DO keep your posts short DO stay current DO share DO look at what your competitors are posting
DO have fun but DON’T get carried away with humor DO pay attention to likes and comments on your posts DO Allow Fans to Share Content
DO Comment On You Fans Content
DON’T make your Facebook page into an ad for your business
DON’T get too industry-specific
DON’T like you own post
DON’T posting one thing right after another
DON’T use too many caps or exclamation points (!!!!!!!!!!!!!!!!!!!!!!!)
DON’T try to make every post for everyone
DON’T talk about your audience in your personal profile.
7. INSIGHT
Having a social media without analyzing their insight is like driving a car without its steering.
8. MONITORING
Managing Crisis
9. ONLINE ADVERTISING
Significance Advertising on the Internet is almost a necessity for
modern businesses / organization
Advantages The Internet's vast reach can allow advertisers to reach significantly more people than traditional
advertising media at a fraction of the cost.
Types of Online Advertising
SEARCH ADS
TEXT ADS
DISPLAY ADS
VIDEO ADS
FACEBOOK ADS
BLOG, NEWSPORTAL ADS
MOBILE ADS
FACEBOOK ADS
10. SOSIAL MEDIA REVIEW
TWITALYZER.COM
TWITALYZER.COM
TWITALYZER.COM
TWITALYZER.COM
Q&A SESSION
THANK YOU
