social media outsourcing: 10 must ask questions & online video promotion: tips to get your video...
DESCRIPTION
Jim Gibson (GibSEM Group) discusses the 10 questions you must ask if you are considering outsourcing social media campaign management. Also, Michael Gier (Silver Dove Productions) great tips on how to promote your video online.TRANSCRIPT
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved.
OUTSOURCING SEO AND SOCIAL MEDIA
&
VIDEO PROMOTION STRATEGIES
TH E A P P L I CATI ON OF N E W M E D I A I N CON S U M E R E N G A G E M E N T ON L I N E
www.OnlineMediaToday.com
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Workshop Objectives
o Hiring a Social Media Expert: 10 Must Ask Questions
o Video for Business: Promotion Strategies
o Best Practices for On-Site Optimizationo SEO 101 – An Overviewo Best Practices – What Pros Doo Outsourcing SEO – What to Consider
You will learn what to ask when outsourcing SEO & Social Media campaigns as well as best practices for SEO and Video Optimization.
Keys
Homework
Take Notes
Resources
Explore Strategies to Grow Your Business Online
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
About Jim Gibson
o Serve SMB Clientso Internet, Telecom, Real Estate,
MLM, Non-Profito About Jim Gibson
Areas of Expertise:
o Search Engine Marketing (SEM)o Search Engine Optimization (SEO)o Social Media Optimization (SMO)o Cause Marketingo Online Community Developmento Company/User Reputation Managemento User Generated Content (UGC) Management
Certified Search Engine
Marketing Professional
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Question #1
“Should I perform social media in-house or hire outside pros?”
Inside Staff Outside Agency
Pros Cons Pros Cons
Full Control Expense Resident Experts Not Customized
Dedication Employee Issues Speed & Reach Lack of Control
Create Internal Buzz
Lack of Expertise Direct From Afar Limited Knowledge of the Company
Knows Company, Culture, Customers
Poor Execution Goal Oriented Doesn’t Understand Culture
Flexibility Learning Curve Massive Arsenal No Customer Experience
Before thinking about outsourcing social media, be sure that you first figure it out for yourself.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Outsourcing SEO
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Question #2
“How much social media experience does your firm have?”
o Years performing social media
o Number/type of clientso # Employees who’s primary function is social mediao Senior social media staff bioso Company blog – is it current?o Social media profiles (Company/Execs/Staff)
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Question #3
“How well do you handle your own social media?”
o FaceBook fanso Twitter followers vs followingo Update frequency (including blog)o Broadcaster vs reciprocalo Custom designed pageso Value-added content
http://grader.com
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Question #4
“How do you integrate traditional marketing with social media?”
o Solicit opinions and feedbacko Channel promotions & give-awayso Make social networks easy to find by incorporating:
• Website links to social networks• Sharing widgets• Embedded email signatures• Multi-Media• Marketing collateral• Press Releases
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Question #5
Who handles social media in your firm?
o Senior Staffo Junior account execso Internso Outsourced/overseas
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Question #6
“How do you measure ROI in Social Media campaigns?”
Impact Metrics
o Click-throughso Impressionso Followerso Page viewso Interactionso Bookmarks
84% of social media users do not measure ROI!Source: eMarketer
ROI =(Return – Cost)/Cost
Must Assign a Monetary Value
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Question #7
What is your process in performing a social media campaign?
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Hub & Spoke
Groups
YouTube
FaceBookTechnorati
Blog
Digg
Create
Syndicate Reciprocate
Communicate
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Question #8
“What tools do you use to manage & report for clients?”
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Question #9
“Can you show case studies that demonstrate your
capacity to deliver results for your clients?”
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Question #10
“What is a social media virtual assistant and is that a good
way to go for managing my social media campaigns?”
Benefits:
o Recommend right SM platformso Quickly set up & interconnect profileso Proficient with toolso Connect with appropriate networking groupso Manage updates and content syndicationo Understands SM protocolso Help to define goalso Can be significant cost savings Avoid!!
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
About Michael Gier
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About Michael Gier
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Strategies to Promote Your Video’s!
Video
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• Home Page Introduction• About Us• Testimonials• Landing Pages• Product Demonstrations
Video Components
The Video Possibilities Are Endless
Video
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Video
Add Video to Your Site
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Video
Spokesperson Walks Onto Your Website
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Video
Spokesperson Walks Onto Your Website Header
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Video
The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc.
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Video
When Someone Leaves Your Site Use A Popup With
A Spokesperson To Encourage Them to Buy!
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“Free Tips” - Opt In Email Subscriptions
Video
Create a series of video tips with real beneficial information.
Show the first one, then have a sign up form below the video
so that customers can opt in for future video’s sent by email.
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Video
Questions and AnswersYou are an expert in your field so answer 4 or 5
questions that would be important to your potential clients.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Studies show an estimated 90% of people would rather watch a video, than read about your company.
Average Conversion Rate For Text Only Sites - 1%
Average Using Video - 12%
Video
If you don’t use video, you’re missing out!
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Video For Internet Marketing Is A Must!
Video
The goal is to bring customers to your website.
It’s a fact, Google is placing a much higher value on videos and is
giving top search engine placements to them.
With this advantage and the traffic it can generate, video
marketing has become a very popular marketing method in the
online market space.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Video
Ideas For Ways to Promote Your Video Online
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Video
www.tubemogul.com
Upload your video once using tubemogul.com and they will
add your video to every video sharing site you’ve chosen.
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Video
Use Google and Delicious to find video blogs that post interesting
online videos and email them about your video.
Email blogs that talk about your videos topic. If your video is about
animals then email pet blogs.
Post your video in applicable discussion boards
and busy forums. Be sure what you post is
pertinent to the forum, and of course always
read and stick to their rules.
Ideas For Ways to Promote Your Video Online
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Upload your video to Facebook and MySpace.
Video
Ideas For Ways to Promote Your Video Online
Tell those following you on Twitter.
If your video is newsworthy you may want to send out a press release.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Video
Produce and release creative and entertaining video’s often. The
more video’s out there, all properly optimized, the better.
Ideas For Ways to Promote Your Video Online
The thumbnail is very important. Using
the right one will catch peoples
attention so make it sharp, clear, eye
catching and related to your video.
Just as important is a catchy title to
persuade people to watch your video.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Video
Viral Video Marketing is far more cost effective than direct mailing, pay per
click ads, or even search engine marketing when promoting your site.
Viral video marketing generates a high, fast response rate
because people enjoy the video and pass it on to others.
Ideas For Ways to Promote Your Video Online
Viral Video Marketing
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Video
Creativity creates the buzz! Provide an element of surprise and humor.
Spend the time needed to create a compelling or entertaining video so
that people want to pass it on to their friends, making it viral.
You can even base it upon news worthy events or situations.
Have your friends forward your video to people they know, add it to their
MySpace page, bookmark it on social bookmarking sites, add it as a
favorite on YouTube, etc.
Ideas For Ways to Promote Your Video Online
Viral Video Marketing
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
Video
Implement These Strategies and Watch
Your Business Grow Tremendously.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
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