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    Social Media:

    Whats it all about?

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    SOCIAL MEDIA

    Social media is any form of online publication or presence that allows end users to engage in

    multi-directional interactions in or around the content on the website.

    SOCIAL NETWORK

    A Social Network is a website, or network of websites, specifically established to allow end

    users to interact directly with each other on topics of mutual interest.

    Definition

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    Social Media Landscape

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    http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

    http://www.youtube.com/watch?v=lFZ0z5Fm-Nghttp://www.youtube.com/watch?v=lFZ0z5Fm-Nghttp://www.youtube.com/watch?v=lFZ0z5Fm-Nghttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng
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    Social Media By the Numbers

    People Use Social Media More than Anything Else on theInternet 22.7% of time 43% growth over previous year

    Facebook More than 500 million active users

    50% of our active users log on to Facebook in any given day

    Average user has 130 friends

    People spend over 700 billion minutes per month on Facebook

    Twitter 200 Million Users

    140 million. The average number of Tweets people sent per day, inthe last month. 177 million. Tweets sent on March 11, 2011. 456. Tweets per second (TPS) when Michael Jackson died on June

    25, 2009 (a record at that time).

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    Twitter and Osama Bin Laden

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    The world has Already Changed

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    Determine their degree of involvement- If there isnone, and they say there is none, dont assume that. If its nothappening in your house, dont assume that it is not occurringnext door, or in the school library or on the playground.

    Create ground rules for participation1) Start listening and monitoring to what is being said aboutyour child online.2) Set up and create policies, rules and guidelines forparticipation in social media. Children will take advantage ofthe zero social media policy.

    The more you know, the more you will be able tounderstand-What do you know and how much do you knowwill be critical; but more importantly, how much of what youthink you know and is it accurate, might be crucial.

    The Rules of Engagement

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    Do you really know everybody on your friends list?

    Do you ever get messages from strangers? How do you

    handle them?Do you know anyone whos gone to meet someone offline

    theyd been talking to online?

    Are people in your group of friends ever mean to each

    other online or on the phone? What do they say? Have they

    ever been mean to you? Would you tell me if theywere?

    Sometimes kids take nude or sexy photos and send them

    to others. Has that ever happened at your school?

    ?

    ?

    ?

    ?

    ?

    ?

    ?

    ?

    Ask the Tough Questions

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    http://www.youtube.com/watch?v=F4Qd1WVRctc

    http://www.youtube.com/watch?v=F4Qd1WVRctc&feature=player_embeddedhttp://www.youtube.com/watch?v=F4Qd1WVRctc&feature=player_embedded
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    Find Your Teen's ProfileThe first thing parents should do is find their child's profile. Kids have more than one onlineprofile, so you have to find out how many your child has and where they are. You are entitled toknow and the best way to find out is by asking your kids.

    Tailor the Profile to Fit NeedsYou need to understand why your child has a profile. Once you know why your child is on the

    site, you can make sure they're only giving the information they need to.

    Follow the Four PsDon't let your child post anything publicly that parents, principals, predators or the policeshouldn't see. Everyone is looking. And what you post on the Internet stays there forever.

    Use Privacy Settings

    Make sure your children use the most restrictive privacy settings available on the socialnetworking site where they have a personal profile. Do only let your kids have their real-lifefriends as Internet buddies the people you know about.

    Do Online SnoopingSnoop on your children. You're allowed to do that. Follow the trail of cyber breadcrumbs. Lookat their profiles regularly, and click on their friends' profiles.

    5 Safety Tips for Keeping Safe Online

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    1. Know all social sites that your child are a part of

    2. Have access to all content pages that your child has created

    3. Know all user names, passwords and profiles that your child has created

    4. Know all email accounts with user names and passwords that your child has created

    5. Create rules of engagement on social sites that are built on being accountable toyou fortheir actions-A 3 strikes rule is not a bad idea.

    6. Create your own accounts in these networks

    7. Explain that though you will have all this information, you will only access it, should there

    be a need to.

    8. Establish Trust.

    9. Understand that that trust may be breached

    10. Reviewthe privacy settings in your childs social networks and map it to their profiles and

    then review their profiles

    The 20 Point Checklist

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    11. See who is following or friending your child andvice-versa.

    12. No adult, unless its a family member should be in any network that your child is part of.

    13. Explain the dark side of social networks to your child, theres nothing wrong with being

    scared straight.

    14. Periodically evaluate the content they are sharing and consuming.15. Know what they are searching for

    16. Dont forget or ignore texting and email. Establish usage guidelines for those as well. Never

    assume they are harmless or easy to manage.

    17. If you feel the need to establish time constraints for computer and phone usage, do it.

    18. No computers in the bedrooms. You are a parent, not a friend.

    19. If you have to shut it down-dont feel guilty. Do it without remorse.

    20. The computer is not a babysitter. Talk to them.

    -Marc Meyer, Direct Marketing Observations

    The 20 Point Checklist

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    Observe but Dont Post

    Take your comments and conversation offline

    Commenting on your children's posts will causethem to become more secretive

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    The Mobile Generation

    420= Lets get high

    9 =Parent is watching

    CD9 Code 9=parents are

    around AITR =Adult in the room

    ASL= Age/sex/location

    B/F =Boyfriend

    BTYCL = Bootycall CYE =Check your e-mail

    PIR= Parent in room

    D46? =Down for sex? E= Ecstasy

    WTGP =Want to goprivate (talk out of public

    chat area) TDTM= Talk dirty to me

    SorG =Straight or Gay?

    RX= Meaning drugs or

    prescriptions PRON =pornography

    MOS =Mother overshoulder

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    http://www.youtube.com/watch?v=DnaxvZybSks&feature=youtube_gdata
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    Top 50 Internet Acronyms Parents Need to Know http://www.netlingo.com/top50/index.php

    Facebook http://www.facebook.com/safety/

    Social Media Parenting: Raising the Digital Generation http://mashable.com/2010/05/13/parenting-social-media/

    Social Media for Parents http://www.parentdish.com/2009/03/27/social-media-for-parents/

    Social Networking Sites: A Parents Guide http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec13.shtm

    Help protect kids online: 4 things you can do http://www.microsoft.com/security/family-safety/childsafety-

    steps.aspx

    Resources for Parents

    http://www.netlingo.com/top50/index.phphttp://www.facebook.com/safety/http://mashable.com/2010/05/13/parenting-social-media/http://www.parentdish.com/2009/03/27/social-media-for-parents/http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec13.shtmhttp://www.microsoft.com/security/family-safety/childsafety-steps.aspxhttp://www.microsoft.com/security/family-safety/childsafety-steps.aspxhttp://www.microsoft.com/security/family-safety/childsafety-steps.aspxhttp://www.microsoft.com/security/family-safety/childsafety-steps.aspxhttp://www.microsoft.com/security/family-safety/childsafety-steps.aspxhttp://www.microsoft.com/security/family-safety/childsafety-steps.aspxhttp://www.microsoft.com/security/family-safety/childsafety-steps.aspxhttp://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec13.shtmhttp://www.parentdish.com/2009/03/27/social-media-for-parents/http://www.parentdish.com/2009/03/27/social-media-for-parents/http://www.parentdish.com/2009/03/27/social-media-for-parents/http://www.parentdish.com/2009/03/27/social-media-for-parents/http://www.parentdish.com/2009/03/27/social-media-for-parents/http://www.parentdish.com/2009/03/27/social-media-for-parents/http://www.parentdish.com/2009/03/27/social-media-for-parents/http://mashable.com/2010/05/13/parenting-social-media/http://mashable.com/2010/05/13/parenting-social-media/http://mashable.com/2010/05/13/parenting-social-media/http://mashable.com/2010/05/13/parenting-social-media/http://mashable.com/2010/05/13/parenting-social-media/http://www.facebook.com/safety/http://www.netlingo.com/top50/index.php
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    Q & A

    Questions?

    Presented by: Alex Goldberg

    Educational Technology [email protected]

    Twitter: goldberg_edtech