social media & personal branding for career advancement
Post on 18-Oct-2014
1.232 views
DESCRIPTION
Do you wish you could get more out of your LinkedIn, Facebook and/or Twitter accounts?This presentation was given as part of a seminar on personal branding and career advancement. In it, we explore how to leverage social media to build and maintain an online personal brand that will help you get ahead in your career.TRANSCRIPT
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Social Media and Personal Branding
Agence Ometz
Feb. 16, 2011
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Who Am I?
Agency Hack @nvi
Staff Editor @revenews
Netizen @gypsybandito
> 5 Years Experience
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Social Media Uses
Branding
Visibility
CRM
Social “Notworking”
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Social Media Difference
Multi-Medium
Two Way Medium
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The Multi-Medium
Text
Images
Video
Audio
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Two-Way Medium
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Two-Way Medium
Brands talk to Consumers
Consumers talk to Brands
Consumer talk to Consumers
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Word of Mouth Before
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Word of Mouth Now
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"Your brand is not what you say it is. It's what Google says it is."
-- Chris Anderson
Editor, Wired Magazine
Author, The Long Tail
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Search & Personal Brand
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Search - Opportunity
Be Found
Control What’s Found
Legitimacy / Credibility / Authority
Own the First Page
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Search - Seriously 73% don’t go past first page
71% don’t go past first 5 results
10% go to 3rd result
4.5% go to 5th result
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Search - Blended Results
Websites / Blogs
Social Media Profiles
Images / Video
News
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Search & Blogs
Updated Content (comments)
Structured Content
RSS Feed
Interlinking
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Blogging Ideas
Industry Observations
Tutorials / How To’s
Company News
Something More…
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Blog Options
Free Versions
Hosted Solutions
Professional Install / Build
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Free Blog Options
Blogger.com
Wordpress.com
TypePad.com (Micro)
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Hosted Solutions
TypePad (Business)
SquareSpace
Wordpress.com ($12-$25)
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Professional Install
WordPress.org
MovableType
Drupal, Joomla, etc…
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Blogging Ideas
Industry Observations
Tutorials / How To’s
Company News
Something More…
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Image Ideas
Logos
Staff
Products
Events
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Video Ideas
Product Demos
Expert Interviews
Commercials
Professional Vlog
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News Options
Coverage
Press Releases
Newswires
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Social ProfilesThe Big 3 Accounts
Facebook LinkedIn Twitter
Secondary / Alternative Accounts YouTube, Vimeo, Flickr, etc…
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A place where people connect
A personal environment
Personal / Professional Collide
Limited Privacy
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Profile (Personal)
Privacy (Settings & Lists)
Pages (Fans & Likes)
Facebook Connect
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Facebook To-Do’s Share
o Status, Like, Upload, Tag
Interact
o Wall, Messaging, Chat, Groupsk
Reconnect
o Network, Events, Reminders
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Where professional network
A professional environment
Controlled Privacy
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Personal Profiles
Groups
Company Profiles
Job Posts
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LinkedIn To-Do’s
Personal Branding
o Pic / Bio / Expertise
Network
o Connect / Recommend
o Introductions
o Job Marketing
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LinkedIn Profile
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LinkedIn Profile
Bio (keywords)
Resume (keywords)
Recommendations
100% Complete
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LinkedIn Groups
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LinkedIn Groups
Discussions
Member Networking
Jobs Opps & Promo
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Company Profiles
Description (keywords)
Services (keywords)
Employee Profiles
Analytics
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Company Profile
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Company Services
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Profile Analytics
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Profile Analytics
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Profile Analytics
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A place to share & discuss
A casual environment Real Timeo Status, Like, Upload, Tag
Complete Privacy
Complete Privacy
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Twitter Profile
Name
Bio / Pic
Username / URL Advancedo Design, Clients, Lists, WeFollow
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Twitter To-Do’s Listen
o Follow, Follow Back, Lists
Share
o Tweets, Retweets
Discuss
o @replies, #hashtags, DMs
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The Tweet
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The @Reply
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The Retweet (RT)
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The #Hashtag