Holiday Social Media Campaign

#RichHolidaysEmeric Delalandre, Sarah Gonzalez, Amandine Pruvost,

Sophie Djordjevic, Clement Reus, Halsey Merritt, Tia Taylor

The Brand“One quality, the finest” - the same wine since its creation in 1772 to ensure the continuity of the Clicquot style

A determined hand in a velvet glove - strong inheritance from Mrs Clicquot Ponsardin taking at 27 years old the business lead, one of the first business women of modern times

Creativity - strong creative packaging offers

The unique Clicquot twist - a touch of madness in every activation

Introducing...RICH

RICH is an invitation to enrich the tasting experience. From mountains to oceans,

rooftops to canyons, winter or summer, day or night, RICH is perfect anyway,

anywhere and anytime ...

trends in ChampagneEstablished Markets:

○ UK No1 Champagne Importer with 16% and $994.1 million○ US 14.9%, with $925.4 millions○ Germany 7.9%, $490.5 millions○ Japan 7.5%, $468.2 millions

Emerging Markets:

● Cambodia: +10.4% since 2010 ($1.6 million)● Oman: + 2.7% ($1.7 million)● Togo: +1.56% ($2.2 million)● Cameroon: 0.930% ($5.8 million)

“It’s no secret that October to December is the most vital trading period in Champagne’s year, as consumers stock up on bottles in preparation for the Christmas and New Year

celebrations.” Global Market Review of Champagne

Our AudienceVeuve Clicquot’s Segmentation

Segment 1: “Golden Youth”Excitement pursuersWestern Countriesfrom 21 to 31 years old

#RichHolidays

❖ 21 to 29 years old Millennials➢ Fun, Social, Relaxed Settings

➢ Innovative Packagings➢ Focus on “Value”

Segment 2: Families, IndividualsLuxury leisures Sports associated

from 21 to 65 years old

Big ConceptAn holiday cross-platforms online photo contest to promote and sell

the latest line of champagne launched by Veuve Clicquot America

with the hashtag #RichHolidays.The winner is the one who engage

the more people on its post.

A luxury trip to France for 2

(8,000$)

1 year of free bottles for each platform’s

winner (3,000$ - 300 bottles)

120 random winners (4,000$

- 120 bottles)

CompetitionPromotion

through Social Media

User Engagement

Strategy elements are intertwined and managed through a timeline or social media calendar. A timeline allows for routine

maintenance of online content & clear rollout deadlines.

Strategy & Goals

# User generated Content

SECONDLaunch of a

#RichHolidayscontest on the

platform & social medias

FIRSTCreation of an

online platform to centralize the

contest

THIRDInfluencers

introduction to increase the

contest visibility

HOW TO ENGAGE? TIMELINE

LASTElection of the winner of the

contest.

Content posting period

1st of December

5th of December Every day 24th of

December

From the 5th to the 25th midnight

Our Platforms

InstagramThe perfect place to

generate a photo contest and let our

customers creativity shine through using

the hashtag #RichHolidays

Facebook This is how we will

announce, and promote our photo contest in order to

reach a wider audience.

PinterestInspirational boards for recipes involving

Clicquot Rich and party decorating

ideas over the holidays.

our process is easy...

SECOND

Enter to win prize 1 on our

dedicated eblast

FIRST

Enter to win prizes 2&3 by using the # on the 3 platforms

LAST

Sharing, Subscribing and Buying options

while entering for prize 1

Example: France Wine Travels Contest

Budget - $60,000$15,000 Paid Social Media Posts

$15,000 Prizes $10,000 Centralized platform

$10,000 Content Creation$10,000 Influencers

Reach - 10,000,00080,000 engaged (8%)

30,000 #RichHolidays generated (3%)120,000 endorsements

Revenue - $200,000$30,000 Direct Online Sales (1,500 bottles)

$170,000 Indirect Sales (Marketing Strategy 8,500 bottles)

Our Forecasts

thanks!ANY QUESTIONS?

Don’t miss to use #RichHolydays