social media planning, content and communication
Post on 13-Sep-2014
520 views
DESCRIPTION
These are a few slides put together for a guest discussion with a communications class.TRANSCRIPT
![Page 1: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/1.jpg)
Social Media Planning, Content & Communication
Connie CrosbyCrosby Group Consulting
@conniecrosbyToronto, ON
Centennial CollegeNovember 19, 2013
![Page 2: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/2.jpg)
Social MediaPlanning Framework
![Page 3: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/3.jpg)
![Page 4: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/4.jpg)
Engagement
![Page 5: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/5.jpg)
Strategy Development
![Page 6: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/6.jpg)
The social mediaecosystem - the tools
![Page 7: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/7.jpg)
conversationprism.com
![Page 8: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/8.jpg)
Planning content
• Determine & research audience(s)
• Plan a range of interesting content
• Who will do what?
• Editorial calendar
• Keywords for SEO
![Page 9: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/9.jpg)
Keyword Intelligence
by Ron JonesSybex, 2011
![Page 10: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/10.jpg)
Personal reputation
• brandyourself.com
• reputation.comContributions from the class.
Check these out!
![Page 11: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/11.jpg)
Risks & Policy
![Page 12: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/12.jpg)
Mitigating risks• Start small and add
• Gradually incorporate into workflow
• Set and post a policy for comments on your social media sites in advance
• Monitor comments
• Consider in advance who will respond to various types of comments and how - e.g. what about during a crisis?
• Do read the terms of service for social media sites
![Page 13: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/13.jpg)
Social Media Guidelines Checklisthttp://www.charleneli.com/resources/social-media-policies-
directory/
![Page 14: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/14.jpg)
socialmedia.policytool.net
![Page 15: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/15.jpg)
Want more on the Social Media Framework?
Social Media Planning for Organizations• online as part of Social Media Engagement
Certificate• at iSchool Institute, University of Toronto• https://institute.ischool.utoronto.ca/certificates/
social-media-engagement-certificate
![Page 16: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/16.jpg)
PodCamp Toronto podcamptoronto.com
![Page 17: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/17.jpg)
Effective Blogging for Librariesby Connie CrosbyThe Tech Set series,Neal-Schuman Publishinghttp://www.neal-schuman.com/ebl
Available in Canada via the OLA Storewww.accessola.com/olastore/
![Page 18: Social media planning, content and communication](https://reader034.vdocument.in/reader034/viewer/2022051608/5413aa2a8d7f728a698b4688/html5/thumbnails/18.jpg)
Connie CrosbyCrosby Group Consulting
http://[email protected]
@conniecrosby@crosbygroup416-919-6719
Thank you!