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Social Media Platforms Behavioural Change -> Marketing Opportunity Julian Cole Adspace Pioneers

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Social Media Marketers need to start talking about Social Media Platforms in terms of the behavioural changes rather than the nuts and bolts of the technology

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Page 1: Social Media Platforms and the behavioural changes

Social Media Platforms

Behavioural Change -> Marketing Opportunity

Julian Cole

Adspace Pioneers

Page 2: Social Media Platforms and the behavioural changes

Different Social Media Platforms

Behaviour Marketing Opportunity

1. Microblogging (Twitter)2. Blogs3. Video file sharing (Youtube)4. Online Social Networks (Facebook)

Page 3: Social Media Platforms and the behavioural changes

Twitter

Broadcast Customer Service

Page 4: Social Media Platforms and the behavioural changes
Page 5: Social Media Platforms and the behavioural changes

Twitter

Information Sales

Page 6: Social Media Platforms and the behavioural changes
Page 7: Social Media Platforms and the behavioural changes

Blogs

Information source Brand Positioning

Page 8: Social Media Platforms and the behavioural changes

good

Page 9: Social Media Platforms and the behavioural changes

Youtube

Entertainment Branded Entertainment

Page 10: Social Media Platforms and the behavioural changes

Blendtec

Page 11: Social Media Platforms and the behavioural changes

Online Social Networks

Communication

Self Image

Communication/Conspicuous Consumption

Page 12: Social Media Platforms and the behavioural changes

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