social media platforms. twitter twitter activity
TRANSCRIPT
Social Media Platforms
Twitter Activity
Twitter For a Professional Audience
Creating Your Brand and Content
What’s Your Purpose?
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What’s Your Purpose?
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What’s Your Twitter Voice
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Be AuthenticGives you credibility
Be ConversationalComment on posts
Be ConciseKeep it short
Be ValuableNot always about brand
Creating Your Twitter Profile
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How Often and When Should You Post
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What Content Should You Create?
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Using #Hashtags
• Tweets with 1 – 2 Hashtags have a 21% higher engagement rate than those with 3 or more
• Hashtags allow you to easily track a conversation
• Leverage existing HT’s when available – Be part of the larger conversation
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Using @Username
• Use @Username to converse, connect, or congratulate
• Tweets that begin with @ are only seen by mutual follows
• When you start a tweet with an @username put a “.” before the first username or rephrase the sentence so that everyone can see it.
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Using Images
• Twitter users engage with tweets 5x more when an image is included
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Promoted Opportunities
Promoted Account
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Promoted Trend
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Targeting Options
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Anatomy of a Promoted Tweet
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1,200,000,000People Every Month
180Mmonthlyactive users1.7 million
Recently Moved
17.8 millionGadget Enthusiasts
11.4 millionSmall Business Owners
172 millionUS 18+
28 millionTech Early Adopters
On Facebookin the USA…
Creating Your Brand and Content
Facebook Business Page
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Facebook Business Page
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Facebook Business Page - Local
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What Content Should You Create?
• Entertain: If your post is either funny or entertaining in some way, it will get shared more.
• Educate: When you educate your audience about your niche or provide a helpful tip, your post will perform better.
• Experience: Move your audience emotionally, then your post will get more comments, likes, and shares.
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Posting Best Practices
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ConsistencyGive people a reason to
come back
GraphicalUse videos and images
BoostUse paid to extend your
reach
TargetPush to relevant
audeinces
Promoted Opportunities
Targeting Opportunities
Ad Examples - Desktop
Ad Examples - Desktop
Ad Examples - Mobile
Key Takeaways
• What are the considerations a brand should take when thinking about Social
• Best practices for engaging on twitter
• How should brands engage and what makes good content
• Targeting options for paid campaigns
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