social media plus - conversational marketing
DESCRIPTION
Jason Falls's presentation slides from Social Media Plus - May 25, 2010 - Philadelphia.TRANSCRIPT
Let’s Talk
The Art of Conversationsand Marketing Through Them
Social Media Plus
May 25, 2010Philadelphia, Pa.
People Are Running From ThisPeople Are Running From This
Image: Miguel Angel Aparicio on Shutterstock.com
They Want ThisThey Want This
Image: Dr. Starbuck on Flickr
Not ThisNot This
Image: Montage of Shutterstock.com & Flickr.com photos
Image: Jozef Sedmak on Shutterstock.com
We Must Build TrustWe Must Build Trust
What To Look For In A Sales Manager:
“You also want to screen for characteristics such as empathy and loyalty.”
John “Grizz” Deal Feature:
“Salespeople usually start out bylaying out goals, setting up agendas,
figuring out how much timethey have. I try to keep things
relaxed. Let’s just talk.”
John “Grizz” Deal Feature:
“My role in the beginning of the meeting is to say just enough to get
them talking, and once they start taking, I shut up.”
“People want to tell you what they care about. All you have to do is give
them a way to do it.”
“Never worry about how you’re doing … Focus on the other guy.”
Sound Familiar?Sound Familiar?
Online Trust
Provide Value
Be Honest, Transparent, etc.
Participate
Offline Trust by:
Provide Value
Be Inline With Audience Beliefs
Be Consistent
Image: Jim Butler on Shutterstock.com
Conversational Marketing success occurs when our genuine participation
(that not motivated by marketing goals) earns our audience’s permission to share information that is.
Image: Igumnova Irina on Shutterstock.com
&AND
and
&To Market
AND
andTo Contribute
To LearnTo Engage
Purposefully avoid pitching
Illustrate your expertise, not your catalog
Over share that of others
Designate a channel for buyers only
Offer to inform or help “if they’re interested”
Be confident you offer value
Make the conversation about them
•Jive responds via Twitter
•Chris Geier joins JiveSpace
•He requests pricing info
•K2 becomes a live opportunity
Image: Drazen Vukelic on Shutterstock.com
Acknowledge their right to complain
Apologize (if warranted)
Assert (if warranted)
Assess what will help them feel better
Act accordingly (if possible)
Abdicate (sometimes a turd is a turd)
Boingo – Various platforms
BioH/Cargill – The Urban Lifestyle
Thank You!
Jason Falls
PrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.509.4763
Web: socialmediaexplorer.com
Newsletter: socialmediaexplorer.com/newsletter
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