Social Media Policies of big companies

By Group -8Sohrab Singh - sohrabsingh.inAchal Gautam – www.achalgautam.comJeewant Singh Gupta- www.jeewant.comAakash Suresh Angadi- Aakashangadi.comPuneeta Chellaramani -

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What is Social Media PolicyA corporate code of conduct for employees active on

Social media.It provides guidelines for employees who post content on

the Internet either as part of their job or as a private person.

Its aim is to ensure that an employee's posts/tweets do not expose the company.

These policies directs employees when an employee should identify himself as company representative.

It also specifically states which information can be shared.

They also include restrictions on disclosing confidential or proprietary stuffs.

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Social Media Policy of GMSocial media provides new communication channel for

automotive industry.GM formally participates in these discussions through

authorized corporate channels.GM encourages its employees to participate as individual

but within its code of conduct “Winning with integrity”.Employees should aware of the legal liabilities involved.Employees should not discuss confidential GM

information.No comment on GM financial performance.Respect and protect GM customers, employees, business

partners and suppliers & copyright and fair use laws.Be judicious about using GM Information Resources.

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Social Media Policy of Tata SonsCompany sponsored participation – Only designated

employees with permission from official communication dept.

Individual Participation – Company branding (like logo, trademark etc) should not be used.

It should protect individual & company interests and be “scouts” for sentimental & critical issues.

Employees should not breach “Tata Code of Conduct”.Employees should identify themselves & speak in 1st

person and should respect copy rights and other laws.Protect confidential & propriety information. Respect employees, suppliers, customers and company.

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Social Media Policy of Coke• Online Spokespeople should be certified in Social Media

Certification program.• Code of Business conduct along with other company policies

should be followed.• Spokesperson’s affiliation with the company will be fully

disclosed.• All the records will be kept.• Transparency in all social media engagements should be there.• Consumer’s privacy should be protected in all sorts.• Respect for Intellectual Property Rights of the third parties

should be maintained.• Technology should be used responsibly.• Only the best practices should be utilized.

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Social Media Policy for Amul Amul girl is related to values like honesty, purity and subtlety. She

rose to every occasion like cricket double century, scandals surrounding politicians, controversial policies etc.

From the last 30 years Amul’s topicals have stood the test of times. Launched “Utterly Butterly Gallery” where people can select the

topical of their choice and people with most liked topicals will be given prizes.

Amul mainly concentrates on facebook. Twitter and Youtube options yet to be explored fully.

The content of the topicals should be exclusive, top notch quality, humorous and loved by all.

Amul puts a lot of emphasis on print media. Charm of Amul girl is still great in print media ads.

Ads connect with recent theme or event and catchy phrases are used that catches the essence of its products along with the theme.

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Guiding Principles by IntelStick to your area of expertise and provide unique, individual

perspectives on what’s going on at Intel and in the world.

Post meaningful, respectful comments—no spam and no remarks that are off-topic or offensive.

Always pause and think before posting. That said, reply to comments in a timely manner, when a response is appropriate.

Respect proprietary information and content, and confidentiality.

When disagreeing with others’ opinions, keep it appropriate and polite.

Know and follow the INTEL CODE OF CONDUCT and the INTEL PRIVACY POLICY

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Channel 9 Doctrine by MicrosoftIt should inspire Microsoft and our customers to talk in an

honest and human voice. Not a marketing tool, not a PR tool, not a lead generation tool.

Be a human being. Learn who our customers are. Learn by listening. Don't get defensive, don't argue for the

sake of argument. Be smart. Think before you speak.The goal is to surprise and delight, not to promote or preach. Don't shock the system. Lasting change only happens in baby

steps. Know when to turn the mic off. Don't be a jerk. Nobody likes mean people.Commit to the conversation. Don't stop participating because

you don't agree with someone. Relationships are not built in a day.

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Infosys- walking the tight rope

Infosys launched its social media campaign through Orkut with the intent of communicating joining dates and ground rules to new joinees0 highly successful

Infy tried replicating the same success story on Facebook. However, building employee dissatisfaction post 2008 led Infosys to establish a list of Do’s and Don’ts for its employees.

Currently the Infy page integrates Infy TV (an internal communication media) with FB and Youtube. Infy’s social media efforts are targeted at shareholders.

In essence, Infosys seems to be walking the tight rope between maintaining excitement amongst its stakeholders and new joiners and managing negativity internally.

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Thank you