social media policies of big companies group 8
TRANSCRIPT
Social Media Policies of big companies
By Group -8Sohrab Singh - sohrabsingh.inAchal Gautam – www.achalgautam.comJeewant Singh Gupta- www.jeewant.comAakash Suresh Angadi- Aakashangadi.comPuneeta Chellaramani -
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What is Social Media PolicyA corporate code of conduct for employees active on
Social media.It provides guidelines for employees who post content on
the Internet either as part of their job or as a private person.
Its aim is to ensure that an employee's posts/tweets do not expose the company.
These policies directs employees when an employee should identify himself as company representative.
It also specifically states which information can be shared.
They also include restrictions on disclosing confidential or proprietary stuffs.
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Social Media Policy of GMSocial media provides new communication channel for
automotive industry.GM formally participates in these discussions through
authorized corporate channels.GM encourages its employees to participate as individual
but within its code of conduct “Winning with integrity”.Employees should aware of the legal liabilities involved.Employees should not discuss confidential GM
information.No comment on GM financial performance.Respect and protect GM customers, employees, business
partners and suppliers & copyright and fair use laws.Be judicious about using GM Information Resources.
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Social Media Policy of Tata SonsCompany sponsored participation – Only designated
employees with permission from official communication dept.
Individual Participation – Company branding (like logo, trademark etc) should not be used.
It should protect individual & company interests and be “scouts” for sentimental & critical issues.
Employees should not breach “Tata Code of Conduct”.Employees should identify themselves & speak in 1st
person and should respect copy rights and other laws.Protect confidential & propriety information. Respect employees, suppliers, customers and company.
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Social Media Policy of Coke• Online Spokespeople should be certified in Social Media
Certification program.• Code of Business conduct along with other company policies
should be followed.• Spokesperson’s affiliation with the company will be fully
disclosed.• All the records will be kept.• Transparency in all social media engagements should be there.• Consumer’s privacy should be protected in all sorts.• Respect for Intellectual Property Rights of the third parties
should be maintained.• Technology should be used responsibly.• Only the best practices should be utilized.
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Social Media Policy for Amul Amul girl is related to values like honesty, purity and subtlety. She
rose to every occasion like cricket double century, scandals surrounding politicians, controversial policies etc.
From the last 30 years Amul’s topicals have stood the test of times. Launched “Utterly Butterly Gallery” where people can select the
topical of their choice and people with most liked topicals will be given prizes.
Amul mainly concentrates on facebook. Twitter and Youtube options yet to be explored fully.
The content of the topicals should be exclusive, top notch quality, humorous and loved by all.
Amul puts a lot of emphasis on print media. Charm of Amul girl is still great in print media ads.
Ads connect with recent theme or event and catchy phrases are used that catches the essence of its products along with the theme.
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Guiding Principles by IntelStick to your area of expertise and provide unique, individual
perspectives on what’s going on at Intel and in the world.
Post meaningful, respectful comments—no spam and no remarks that are off-topic or offensive.
Always pause and think before posting. That said, reply to comments in a timely manner, when a response is appropriate.
Respect proprietary information and content, and confidentiality.
When disagreeing with others’ opinions, keep it appropriate and polite.
Know and follow the INTEL CODE OF CONDUCT and the INTEL PRIVACY POLICY
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Channel 9 Doctrine by MicrosoftIt should inspire Microsoft and our customers to talk in an
honest and human voice. Not a marketing tool, not a PR tool, not a lead generation tool.
Be a human being. Learn who our customers are. Learn by listening. Don't get defensive, don't argue for the
sake of argument. Be smart. Think before you speak.The goal is to surprise and delight, not to promote or preach. Don't shock the system. Lasting change only happens in baby
steps. Know when to turn the mic off. Don't be a jerk. Nobody likes mean people.Commit to the conversation. Don't stop participating because
you don't agree with someone. Relationships are not built in a day.
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Thank you