social media policy, guidelines, and protocol wspra
TRANSCRIPT
SOCIAL MEDIA POLICY, SOCIAL MEDIA POLICY, GUIDELINES, AND GUIDELINES, AND PROTOCOL PROTOCOL
WSPRA
Social Media PolicySocial Media Policy
1. Overall policy considerations
2. Policy considerations for WSPRA
3. Policy for schools
Why have a social media & blog Why have a social media & blog policiespolicies
New media channels and internet services have changed the way we communicate Personal information at display on blogs, Facebook etc. The line between the personal and the professional
sphere gets blurred. Corporate information available from lots of sources. Users spread information about brands, products and
companies. Internet allows viral spread of information
Bad news travel fast. Good news can also travel fast. Media and the blogosphere influence each other.
A social media policy A social media policy should…should…
"The true goal of every type of social media or web policy should be to make interacting on the social web easier, more comfortable, and safer for your stakeholders."
http://associationmarketing.blogspot.com/search/label/social%20media%20policies
A good social media policy A good social media policy will…will… Educate as well as guide Provide instructive input to
equip people with basic new media knowledge
Complement an existing code of conduct
“Educate on”, respect and enforce privacy guidelines
Set constructive boundaries
A social media policy is A social media policy is not…not… A replacement for sound leadership Divorced from corporate codes of
conduct Designed to app
Advice:Advice:
Need to address: Unofficial outposts Offical outposts Home base
Set constructive boundaries.
Sample Policies: Sample Policies:
Be trained Provide unique perspectives Post meaningful content Be respectful and responsive Respect confidentiality Transparency Follow the Intel Code of Conduct and
Privacy Policy (you do have those, right?)http://www.intel.com/sites/sitewide/en_US/social-media.htm
Sample Policies: Sample Policies:
Follow all existing Mayo Clinic policies Write in the first person Disclose your relationship Use personal contact information Be respectful Get your job done Ask!http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-
employees/
Policy Advice: HR CapitalistPolicy Advice: HR Capitalist
“[Organization] encourages team members to be active in social media as a representative of our company. Only three rules – be real, add value and don’t say anything that would embarrass your mom. If your mom has low standards, then don’t say anything you wouldn’t want to see on the front page of USA Today. Simple enough.“
"P.S. - You're responsible for all the other stuff in the handbook when you're twittering, blogging, Facebooking or whatever it is that you crazy kids are doing these days."
Simple rules to live by:Simple rules to live by:
Hope for the best, but plan for the worst
and
It’s easier and cheaper to keep yourself out of trouble than to get yourself out of trouble
You’ve got risks?You’ve got risks?
We've got remedies… Community policing User agreements Advanced opt-outs Disclaimers Insurance Indemnification
Best practices in policiesBest practices in policies
DON'T start with banning DO have a reason DON'T be draconian DO keep it simple DO be flexible and realistic DON'T allow anonymous participation DON'T make technology a scapegoat
www.schoollibraryjournal.com/article/CA6639197.html?nid=2413&source=link&rid=1939275186&
8 KEY CONSIDERATIONS 8 KEY CONSIDERATIONS FOR YOUR SOCIAL FOR YOUR SOCIAL MEDIA POLICYMEDIA POLICY
1. Introduce the purpose of social 1. Introduce the purpose of social mediamedia
What’s in it for the reader? Explain the benefits of “doing it right” Focus on what people can do (even give
ideas) Leverage the positive Social media isn’t restrictive – your
policy shouldn’t be either
2. Be responsible for your 2. Be responsible for your contentcontent Opinions are fine – don’t say anything
stupid Everything (words, spelling, video
images, scenery, angle, etc.) matters Content should be representative of the
organization and its culture (or the culture you want)
It’s all about good judgment & common sense!
3. Emphasize your organization's 3. Emphasize your organization's values. values.
Most social media concerns can be addressed by deferring to the core values or DNA of how the organization functions
Fundamentals are more important than fancy policies
Even in a separate social media policy, there are non-negotiables that won’t change (hence, social media won’t “change” an organization either)
4. Remind people of 4. Remind people of existing rulesexisting rules Again – there are likely codes and rules
that you have that will survive the social media litmus test
Revisit other ancillary policies (privacy, IT usage, harassment, etc.)
EVERYTHING can come into play in social media
5. The importance of authenticity & 5. The importance of authenticity & transparencytransparency
No anonymous posting – remember Whole Foods
Disclose all affiliations Golden rule Transparency…but keep trade secrets &
confidential stuff under wraps Setup a protocol for “defending” the
organization
6. Use disclaimers wisely6. Use disclaimers wisely
Outing your vested interest before you’re exposed by someone else
Provide sample language If you’re nervous, include std. disclaimer
on everything.
7. Confidential Info7. Confidential Info
Certain things should never make it to the web
Clients, patients, students, employee matters, legal matters…etc…
There’s no wiggle room on this – must have crystal clear understanding!
8. Productivity8. Productivity
What times are in and out of bounds for social media usage?
If adding to job role – clearly spell out what’s expected – can be a sinkhole of time!
Guide them to tools that help maximize productivity and minimize distractions…
Who needs to be involved?Who needs to be involved?
Superintendent Administrators School board HR Professionals Legal counsel Students (aka constituents) Teachers …anyone who may be affected by the
policy
Air Force Response Air Force Response PolicyPolicy Founded in sound
social media guidelines
