social media: pop culture + #brands
TRANSCRIPT
Social Media: Pop Culture + #Brands
“We are now in an age where the artist - their image, personality,
online presence, and overall profile - is just as much of a product being sold as the music that artist makes.
Wolfgang Gartner
Gatekeepers?
A&R out, social networks in?- More artists = more noise- Filters: Peers, algorithms- Recommendation engines
(and bubbles)
The ‘Daily Show’ will embrace “all this media that has become highly fragmented and swipe-able and annoying in ways that Edward R. Murrow could never have imagined.” - new supervising producer for digital content Baratunde Thurston
“We’re skeptical, we want something that’s innovative. But at the same time, we want it to be genuine and
heartfelt.
“The consumer’s bullshit radar is so
much better than everyone realizes. Gary Vaynerchuk
