JELANI ROBERTS

SOCIAL MEDIA PORTFOLIO

COMPETENCIES:

• PAID SOCIAL MEDIA

• SOCIAL MEDIA MANAGEMENT

• COMMUNITY MANAGEMENT

• CONTENT MARKETING

NON PROFIT WORK

Responsible for a 6% increase in new Page Likes on

Facebook, 412% increase of Instagram followers and 42%

increase of Twitter followers from Jan 2015- Jan 2016.

Implemented paid social media strategy for annual Blood

Ball event that resulted in $450K in ticket sales.

Managed and maintained social media channels:

Facebook (170k Likes), Twitter (9k), Instagram (8k),

Google+ (622K), LinkedIn and Pinterest.

Launched the company’s Snapchat with Ariana Grande,

gained 700 followers

WHO ARE THEY:

Global nonprofit established in 1991 that recruits

provides support to blood cancer patients in 5

different countries.

Contributed to an increase in overall site traffic by

creating paid social campaigns targeted to core

demographic. Responsible for managing $60k in

ad spend.

Drove 23,000 bone marrow donor registrants

across social platforms from Jan 2016, to Jan 2017.

SMALL BUSINESS RESTAURANTS

RESULTS:

I created and implemented paid/organic social media strategies to increase in-store traffic and raise brand awareness.

Drove over 51 new customers per month from social media. (Resulting in $1,000 in revenue from social media at end of year.)

Grew the company’s Instagram account to over 1,000 new Instagram followers in a calendar year using organic content strategies.

Increased average order value by 2x using implemented paid/organic social media strategies.

WHO ARE THEY:

Super Wings NY was a Caribbean restaurant

that specialized in flavored wings inspired by

different Caribbean Islands.

RESPONSIBILITIES:

Responsible for weekly curation on Facebook, Twitter,

Instagram and Google+

Community Management (Yelp, Facebook, Instagram &

Twitter)

Developed an customer participation campaign on

social media

WHO ARE THEY:

Founded in November of 2014, Abegale's was created to service the Brooklyn community

with tasty authentic Trinidadian cuisine. Services included: take out, catering and curbside

pick up.

RESPONSIBILITIES:

Created a brand identity for new Caribbean take-out restaurant in East Flatbush.

Responsible for curating Instagram and Facebook and building brand loyalty over time.

Community Management (Yelp, Facebook, Instagram & Twitter)

DISC JOCKEYS

WHO ARE THEY:

DJ JEL is a digital Trinidadian disc jockey who specializes in creating musical content for

people of west-indian descent. Known as the Soca Boss, DJ JELis the creator of an popular

monthly podcast series which currently has over 5,000 downloads monthly.

RESPONSIBILITIES & RESULTS:

Designed mixtape album covers and other graphics

Created brand voice & identity on social media

Coordinated sponsorship with TheMixFeed.com to increase brand awareness and

visibility in the digital DJ industry

Ran social media ads that helped drive a total of 28,000 downloads to the DJ JEL site

from (May 2016- Dec 2016).

CONTACT INFO

JELANI ROBERTS

JEL585@GMAIL.COM

718-594-4010