Social Media PortfolioSocial Media PortfolioAmanda Vo

integrating social media into my personal & professional lifestyle

hello, world! 1social media platforms 3 facebook 4 twitter 6 foursquare 9 tumblr 11 instagram 13 pinterest 14other important platforms 15useful tools tweetdeck 16 klout 17is this it? 18

table of contents

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hello, world!

Meet AmandaThe self-proclaimed social media and technology geek

Oh hi! I would like to formally introduce myself. I am Amanda Vo, a 2011 Chapman University graduate and social media veteran. I created my first website in 2001; wrote my first blog in 2004; joined Facebook in 2005 and...well, the rest is history. My current daily regimen consists of checking Facebook, Twitter, Tumblr, Instagram and websites such as Mashable, reddit and CNN, and occassionally checking in on Foursquare.

Social media is what I believe to be my strongest suit. I consider myself an early adopter in the sense that I always try to be one of the first to use a new social media platform and understand how i can work for me in personal and professional situations. I hope to obtain a position in public relations and advertising, specializing in social media and promotional marketing strategies.

What is the intent of this portfolio?Simply put, this is a social media portfolio. In other words, this book is meant to showcase my knowledge and understanding of the different aspects of social media to future employers. In addition to my personal website, resume and writing/design portfolio, this portfolio will visually describe what I have to offer in the world of social media.

Social media is an ever-changing and fickle tool to work with, and I feel I am qualified to use it properly and effectively. This portfolio is intended to show what I have to offer in the world of social media.

Thank you & enjoy!

who am i and, more importantly, why should you read this?

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Welcome to the world ofSocial MediaSocial Media

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social media platforms

Whether we like it or not, social media has become prevalent in our everyday lives. Within every social media platform, there are tools and features embedded, and these tools can be integrated between multiple platforms. The following pages will explain the uses, features and benefits of different social media platforms.

tools to help you easily navigate through the internet

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facebook

This is the newly-enforced Facebook Timeline. Instead of the simple wall format Facebook used to have, now people can literally tell their life stories. I can input important events in my life (such as my sister being born or graduating from college), highlight funny or interesting conversations that happened on my previous wall, and display a cover photo that I feel represents me best. My current cover photo is a picture of the Space Needle and a lunar eclipse...because I am from Seattle and I love space!

a tool so useful, a movie was made about it

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facebook

A Facebook Page acts as a public profile for organizations. It allows users to communicate with any public figure or brand.

Pledge to Exist was the brand my PRSSA Bateman team and I created to connect with Chapman students. Through our campaign, we:• encouraged students to take the

2010 US Census and “pledge to exist” on our Facebook wall

• motivated students to become “fans” to win prizes such as tickets to the Super Mash Bros concert

• obtained 342 fans and over 50 wall pledges

Facebook Events help organize and plan gatherings with friends, as well as inform your connections about upcoming events.

Pledge to Exist, in association with Chapman’s Associated Students and Chapman Radio, organized the Super Mash Bros Concert. We informed the Chapman student body by creating a Facebook event and ensuring that we maintained communication with the attendees. This event encouraged 644 students to mark their status as “attending,” while 383 said they were “maybe attending,” making it one of Chapman’s biggest on-campus events to date.

pages & events: how do you reach your audience?

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twitter

This is the profile page for my personal twitter, @AmandaVo. I use it to quickly communicate with my peers and talk about what I find interesting in the social media, entertainment or technology world. Every so often I will also sync my Twitter feed with some other social media platforms I use (such as Facebook, Tumblr, Foursquare, etc.)

influencing the world, 140 characters at a time

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twitter

A hashtag is a navigational tool in Twitter. By hashtagging something, you are instantly adding to a global conversation that is accessible to anyone.

One notable hashtag Chapman’s public relations and advertising department uses (and I used too!) is #chapmanpra. Students and professors alike will often times hashtag this keyword to alert users about something interesting regarding the topic.

#what does that number sign even mean?

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twitter

As a former Account Executive in Chapman ImPRessions (Chapman’s student-run PR firm) for the Blind Children’s Learning Center, I helped maintain the organization’s Twitter. I would connect with other non-profit organizations, doctors, the center’s students and alumni, and those who are visually impaired to inform them of the center’s services and its upcoming 50th anniversary.

blind children’s learning center

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foursquare

Foursquare is a location-based service that allows users to check in at various locations with their smart phones and:• create a “To Do” list for personal use at different venues • add “Tips” to locations, which serve as suggestions

of things to do that other users can read. Venues may also offer specials to users who check in at their location

Something that makes Foursquare unique is the fact that it almost seems like a game. Badges can be earned if a user accomplishes a task (such as checking in more than 10 times a day, going to three different coffee shops, etc.) and mayorship can be earned by frequently checking in to the same location. Furthermore, points are given for every check in.

happily taking note of your every move since 2009

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foursquare

These are some screenshots taken from my phone of my check ins, showing how points are earned, the “leaderboard” showing my points in relation to my friends’ points, and two badges I obtained from one check in.

points, badges & mayorship galore

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tumblr

The way I see it, Tumblr is more of a scrapbook than an online journal. On Amanda Airway, I post a wide variety of things that simply interest me, ranging from social media articles to the latest iPhone news to funny or inspirational pictures.

Feel free to browse it at airtrafficamanda.tumblr.com.

On the Tumblr dashboard, a blogger can decide to make many different kinds of posts. The dashboard also shows the feedback I receive from my posts, as well as posts made by the people I follow.

‘sometimes i like to dream i’m floating through the clouds...’

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tumblr

Amanda Earns Her Ears [amandaearnsherears.tumblr.com] is a blog I started shortly after I was accepted to participate in the Disney College Program at the Disneyland Resort. I chronicle my experience in the program, as well as answer questions from fellow bloggers who are interested in my journey. My blog was added in the “Disney Directory,” another blog on Tumblr, and I also obtained an interview with The Examiner about my experience.

One of my posts, in which I answered a blogger’s question about the program.

documenting my experience as i ‘earn my ears’

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instagram

My Instagram is a way for me to document my life in pictures. From exciting events such as concerts and holidays to small, interesting things I notice, I try to capture these things in photos to form a continual photo album of my everyday life. My friends and followers can like or comment on my photos, and conversations can be created through hashagging and tagging, similar to Twitter.

a visual representation of my life and interests

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pinterestpinning my interests

Pinterest is a tool of discovery: users can see images from around the world and see what is trending, repin or like them, and share it with their friends and followers. Similar to Instagram, Pinterest is based on the visual aspect of sharing as opposed to text on Twitter and Facebook.

While I am newer to Pinterest, I still check it frequently and see what is trending among my friends. My favorite areas of interest are nature, design and technology.

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LinkedIn is a professional social media service that allows me to stay connected with anyone I have worked with, wish to work with or networked with in the past. Users can upload resumes and job search on this platform.

Path is less of a social network, and more of a personal journal to share with closest friends. I use Path to share what’s on my mind, what I’m doing, even when I’m going to sleep or waking up!

Google+ allows users to share thoughts, photos and locations, and sort friends into different circles to determine who is able to view what content. Google+ also allows users to “+1” things throughout the Internet and save them on Google+.

YouTube is a website on which people or organizations can upload videos to connect with their audiences. My videos range from footage of my family to updates about my Disney College Program.

GetGlue is similar to FourSquare, but instead of checking into locations, users can check into entertainment. I can make note of what movie or TV show I am watching, and even what song I’m listening to. Badges can also be earned like FourSquare.

reddit is a social news website where users can upload content, and others will “upvote” or “downvote” the content based on their personal preference. It is one of the fastest ways I receive my news, and a great example of a networked society (versus a top-down society.)

other important platformsyou mean there’s even more?

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useful tools: kloutmeasuring your influence in social media

Klout is a free online service that allows people on Twitter and/or Facebook to measure his or her influence in social media. By looking at over 35 variables such as followers, retweets, mentions, likes and more, Klout calculates a score analysis between 1 and 100.

Achievements are badges that appear on one’s Klout profile when he or she reaches certain milestones in regards to Twitter or Facebook activity.

As of March 2012, I have a Klout score of 48, and I am labeled a “specialist”--my content is focused around a specific topic or industry with a highly-engaged audience.

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useful tools: tweetdeck

Tweetdeck is a real-time social media browser that can link Facebook, Twitter, LinkedIn, Foursquare, Google Buzz and more into one easy-to-navigate application.

I use Tweetdeck to easily navigate through Twitter and keep track of my lists and searched hashtags in one location. I will also sometimes update my Twitter, Facebook and Foursquare simultaneously by using Tweetdeck.

integrating everything into one seamless feed

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There is so much to learn about the constantly growing world of social media, and I hope you got a glimpse of my passion for the field. Please feel free to contact me on any of my [many] social media websites--I promise, I check them all!

This isn’t the end of my social media journey--if anything, this is just the beginning.

Twitter: @AmandaVoFacebook: www.facebook.com/AmandaVo1Tumblr: http://airtrafficamanda.tumblr.comLinkedIn: www.linkedin.com/in/amandavo

Website: www.amandavo.weebly.comEmail: amanda.vo710@gmail.comPhone: 206.697.6508

is this it?the end’s not here...