Presented by:

ROAR MEDIAMay 13, 2011

Website Development Website Development and and

Social Media Social Media Consumer ContestsConsumer Contests

Prepared for:

Timelines Month 1: Contest conceptualization, Website

development, social media development Month 2: Website development, social media community Month 3: Website completion, social media community Month 4: 1st Contest Month 5: 2nd Contest Month 6: 3rd Contest Month 7: 4th Contest Month 8: 5th Contest Month 9: 6th and grand finale contest

Confidential. All material property of ROAR MEDIA.

Prepared for:

Contest Deliverables

Roar will deliver the following elements needed to support the contest(s): Contest landing page(s) and databases Contest terms and conditions Facebook and Twitter profiles Design contest promotional materials:

Pac stickers on Al Capone packages or POS displays. The call to action will not be time sensitive.

Hand-outs

Confidential. All material property of ROAR MEDIA.

Prepared for:

Contest Mechanisms and Prizes

Potential Contest Types Sweepstakes (random

winners) Instant giveawaysC-store coupon

redemption

Potential Prizes:CashAl Capone merchandise and

productGift cards (Apple, Best Buy,

Amazon, Foot locker, etc.)Cruise Las Vegas

Confidential. All material property of ROAR MEDIA.

Prepared for:

Contest Flow Chart

Confidential. All material property of ROAR MEDIA.

Prepared for:

Site map

Confidential. All material property of ROAR MEDIA.

Prepared for:

Home-Page

Confidential. All material property of ROAR MEDIA.

Prepared for:

Interior Page

Prepared for:

Website Features

Confidential. All material property of ROAR MEDIA.

Feature AttributesDynamic pages Design dynamic pages and section fronts

Content management system (CMS)

Robust CMS that enables BS and RM to build a limitless number of pages and content and to

efficiently update pages and content

Contest registrations Software that facilities the promotion of contests and the capture of contest registrations

Social media

integration

Integrate social media API and feeds into the site platform (i.e. Facebook, Twitter)

Search Search functionality will be deployed site-wide

Video player Video player will be integrated using YouTube technology and hosting. (Development of videos is a separate project not included in this quote.)

Photo gallery Dynamic photo gallery application will be integrated into appropriate sections

Photography, imagery and graphics

All photography and imagery will be provided and pre-approved by KBR

Viral tools Design and implementation of viral tools: share, embed, e-mail to a friend, bookmark provided by “Sharethis” plug-in. Plugins also include: RSS, Facebook, and Twitter, as appropriate

Reporting Implement Google Analytics for robust, real-time reporting and Web metrics

Prepared for:

Provides value

exchange

Provides value

exchange

Social media strategy

Strategic planning: Assess strategic

opportunities Establish an appropriate

architecture Develop a unifying theme Determining which voice(s)

will best engage target audiences

Confidential. All material property of ROAR MEDIA.

Prepared for:

Social media platform development

Profile management: Platform selection Creative profile

development Community building “Influencer” seeding and

invitation

Confidential. All material property of ROAR MEDIA.

Prepared for:

Social media relations & promotion

Confidential. All material property of Roar Media.

Social media relations & community building:

Identify and target key brand ambassadors and influences

Integrate with traditional marketing Ignite digital word-of-mouth Develop branded integration Buy and place paid advertising in social

media spaces

Prepared for:

Social media buying: Promotions and campaign

strategy Budget and ad-spend allocation Publisher market mix Rate negotiation Audience segmentation and

targeting Placement and ad-tracking Deployment, optimization and

reporting

Social media relations & promotion

Confidential. All material property of ROAR MEDIA.

Prepared for:

Social media monitoring

Confidential. All material property of ROAR MEDIA.

Key conversation indicators: Sentiment / Favorability Topics of Conversation Ratings Favoriting Friends and Followers Passalongs Reporting

Prepared for:

Questions & Answers

Thank You

801 Brickell Avenue, Ninth FloorMiami, FL 33131

305.789.6695 Main305.586.0419 Direct

305.372.0189 Faxwww.RoarMedia.com

Confidential. All material property of ROAR MEDIA.